Top Talent like Danelle are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Danelle Brister
Design Thinking
A/B Testing
Product Strategy
Accessibility
Rapid Prototyping
A/B testing
Onboarding
Design Systems
Prioritization
Forecasting
Senior Product & Fractional PM | Revenue-Driven Product Strategy (10+ Years)
Strategic advisor and fractional PM with 10+ years delivering revenue-connected product strategy and operational transformation across B2B SaaS, enterprise technology, and high-scale consumer mobile apps. Currently founder of Revolutionary Impact LLC, with experience leading product modernization, experimentation and A/B testing, enterprise partnerships, and digital banking transformations with C-suite stakeholders.
Work History
R
Founder
Revolutionary Impact LLCCurrently founder of Revolutionary Impact LLC.S
Senior Product Manager - Consumer & B2B Partnerships
StravaJan 2021 - Oct 2025 • 4 yrs 10 mosLed product strategy and enterprise partnerships for features powering 10% of company revenue. Drove cross-functional strategy, experimentation, and delivery across Sales, Design, Engineering, and Data Science. ● Directed Dark Mode launch for 100M+ mobile users (iOS/Android), scaling Strava’s design system and improving accessibility while reducing churn risk. ● Directed the mobile platform modernization effort, collaborating with 60+ engineers to update over 300 mobile screens and scaling component libraries, which reduced product delivery cycle time 15%. ● Partnered with Design and Data Science to identify activation friction points and run A/B tests improving early user behavior and week-1 engagement. ● Executed A/B test on social proof signals for challenges, resulting in a +2.89% lift in challenge joins. ● Created and presented strategy for Premium Partner Feature (in development), projected to generate $4M–$6M incremental revenue over three years. ● Led product strategy for partner challenge features that drove $1.75M in partner revenue (Q2 2025) through high-profile brand partnerships. ● Led internal design-thinking and prioritization sessions to align cross-functional teams on roadmap bets and customer experience improvements. ● Drove the adoption of the Microfrontends web development framework to improve scalability and reduce delivery cycle time by 15% ● Led feature discovery initiatives (internally known as "Hidden Gems") that contributed to +194K new subscriber starts by increasing user awareness and adoption of high-value Premium features.B
Lead Principal Business Analyst/Product Owner
Backbase, LLCJan 2017 - Jan 2021 • 4 yrs 1 moInnovation + implementation leader for enterprise digital banking transformations across North and Latin America. Worked directly with C-suite stakeholders to design, prototype, and deliver next-generation financial experiences. ● Led cross-functional innovation engagements with major banks, facilitating discovery, design workshops, rapid prototyping, and MVP definition. ● Owned client-facing product strategy, translating customer insights and business needs into actionable roadmaps and operational models. ● Delivered a national digital banking platform for 1M citizens in 8 weeks (vs. 6–12 months industry standard), coordinating 20+ stakeholders across product, design, engineering, and operations. ● Partnered closely with Sales on pre-sales strategy, product walkthroughs, value mapping, and competitive differentiation to close multi-million-dollar deals. ● Drove ROI-based estimation for new features, analyzing business value across client portfolio to inform pricing and roadmap prioritization ● Scaled the team 5x (4 → 20 analysts) and established frameworks for delivery excellence, onboarding, and co-creation practices used across North America and expansion into Latin America. ● Negotiated scope, timelines, and requirements with C-suite stakeholders at major financial institutions, balancing client needs with technical feasibility ● Designed and validated new digital banking features using iterative testing and customer feedback to reduce implementation risk and accelerate adoption.H
Senior Product Manager
Huge Inc.Jan 2016 - Jan 2017 • 1 yr 1 moLed client-facing product management for Fortune 500 brands across restaurants, ecommerce, B2B, B2C platforms, and omni-channel campaigns. ● Managed strategic client relationships across multiple verticals, leading stakeholder interviews, requirements workshops, and executive presentations ● Delivered product roadmaps driving future release planning and long-term business strategy for major brands ● Collaborated cross-functionally with Design, Engineering, and Business teams to deliver high-impact solutions on time and within budgetT
Product Owner
The Coca-Cola Company, FreestyleJan 2013 - Jan 2016 • 3 yrs 1 moLed product strategy and delivery for Coca-Cola Freestyle dispenser software, improving customer experience and operational efficiency. ● Delivered 4 major software releases annually meeting revenue and operational goals; reduced after-market service calls by 32% ● Negotiated product requirements with Marketing and Operations stakeholders to align roadmap with business objectives ● Led conversion to new network management system, reducing software update time across thousands of devicesC
Business Analyst
Colibrium PartnersJan 2012 - Jan 2013 • 1 yr 1 moPrior Experience: Colibrium Partners | Business Analyst | 2012–2013A
Business Analyst/Project Manager
AlligatortekJan 2011 - Jan 2012 • 1 yr 1 moPrior Experience: Alligatortek | Business Analyst/Project Manager | 2011–2012A
Consultant
AccentureJan 2008 - Jan 2011 • 3 yrs 1 moPrior Experience: Accenture | Consultant | 2008–2011U
Patent Examiner
US Patent and Trademark OfficeJan 2006 - Jan 2008 • 2 yrs 1 moPrior Experience: US Patent and Trademark Office | Patent Examiner | 2006–2008Education
G
Georgia Institute of Technology (Dual Degree Engineering Program)
Bachelor of Science, Electrical Engineering2006S
Spelman College (Dual Degree Engineering Program)
Bachelor of Science, Mathematics2006How Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Senior Product & Fractional PM | Revenue-Driven Product Strategy (10+ Years)
Strategic advisor and fractional PM with 10+ years delivering revenue-connected product strategy and operational transformation across B2B SaaS, enterprise technology, and high-scale consumer mobile apps. Currently founder of Revolutionary Impact LLC, with experience leading product modernization, experimentation and A/B testing, enterprise partnerships, and digital banking transformations with C-suite stakeholders.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Danelle are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Danelle Brister
Design Thinking
A/B Testing
Product Strategy
Accessibility
Rapid Prototyping
A/B testing
Onboarding
Design Systems
Prioritization
Forecasting
Work History
R
Founder
Revolutionary Impact LLCCurrently founder of Revolutionary Impact LLC.S
Senior Product Manager - Consumer & B2B Partnerships
StravaJan 2021 - Oct 2025 • 4 yrs 10 mosLed product strategy and enterprise partnerships for features powering 10% of company revenue. Drove cross-functional strategy, experimentation, and delivery across Sales, Design, Engineering, and Data Science. ● Directed Dark Mode launch for 100M+ mobile users (iOS/Android), scaling Strava’s design system and improving accessibility while reducing churn risk. ● Directed the mobile platform modernization effort, collaborating with 60+ engineers to update over 300 mobile screens and scaling component libraries, which reduced product delivery cycle time 15%. ● Partnered with Design and Data Science to identify activation friction points and run A/B tests improving early user behavior and week-1 engagement. ● Executed A/B test on social proof signals for challenges, resulting in a +2.89% lift in challenge joins. ● Created and presented strategy for Premium Partner Feature (in development), projected to generate $4M–$6M incremental revenue over three years. ● Led product strategy for partner challenge features that drove $1.75M in partner revenue (Q2 2025) through high-profile brand partnerships. ● Led internal design-thinking and prioritization sessions to align cross-functional teams on roadmap bets and customer experience improvements. ● Drove the adoption of the Microfrontends web development framework to improve scalability and reduce delivery cycle time by 15% ● Led feature discovery initiatives (internally known as "Hidden Gems") that contributed to +194K new subscriber starts by increasing user awareness and adoption of high-value Premium features.B
Lead Principal Business Analyst/Product Owner
Backbase, LLCJan 2017 - Jan 2021 • 4 yrs 1 moInnovation + implementation leader for enterprise digital banking transformations across North and Latin America. Worked directly with C-suite stakeholders to design, prototype, and deliver next-generation financial experiences. ● Led cross-functional innovation engagements with major banks, facilitating discovery, design workshops, rapid prototyping, and MVP definition. ● Owned client-facing product strategy, translating customer insights and business needs into actionable roadmaps and operational models. ● Delivered a national digital banking platform for 1M citizens in 8 weeks (vs. 6–12 months industry standard), coordinating 20+ stakeholders across product, design, engineering, and operations. ● Partnered closely with Sales on pre-sales strategy, product walkthroughs, value mapping, and competitive differentiation to close multi-million-dollar deals. ● Drove ROI-based estimation for new features, analyzing business value across client portfolio to inform pricing and roadmap prioritization ● Scaled the team 5x (4 → 20 analysts) and established frameworks for delivery excellence, onboarding, and co-creation practices used across North America and expansion into Latin America. ● Negotiated scope, timelines, and requirements with C-suite stakeholders at major financial institutions, balancing client needs with technical feasibility ● Designed and validated new digital banking features using iterative testing and customer feedback to reduce implementation risk and accelerate adoption.H
Senior Product Manager
Huge Inc.Jan 2016 - Jan 2017 • 1 yr 1 moLed client-facing product management for Fortune 500 brands across restaurants, ecommerce, B2B, B2C platforms, and omni-channel campaigns. ● Managed strategic client relationships across multiple verticals, leading stakeholder interviews, requirements workshops, and executive presentations ● Delivered product roadmaps driving future release planning and long-term business strategy for major brands ● Collaborated cross-functionally with Design, Engineering, and Business teams to deliver high-impact solutions on time and within budgetT
Product Owner
The Coca-Cola Company, FreestyleJan 2013 - Jan 2016 • 3 yrs 1 moLed product strategy and delivery for Coca-Cola Freestyle dispenser software, improving customer experience and operational efficiency. ● Delivered 4 major software releases annually meeting revenue and operational goals; reduced after-market service calls by 32% ● Negotiated product requirements with Marketing and Operations stakeholders to align roadmap with business objectives ● Led conversion to new network management system, reducing software update time across thousands of devicesC
Business Analyst
Colibrium PartnersJan 2012 - Jan 2013 • 1 yr 1 moPrior Experience: Colibrium Partners | Business Analyst | 2012–2013A
Business Analyst/Project Manager
AlligatortekJan 2011 - Jan 2012 • 1 yr 1 moPrior Experience: Alligatortek | Business Analyst/Project Manager | 2011–2012A
Consultant
AccentureJan 2008 - Jan 2011 • 3 yrs 1 moPrior Experience: Accenture | Consultant | 2008–2011U
Patent Examiner
US Patent and Trademark OfficeJan 2006 - Jan 2008 • 2 yrs 1 moPrior Experience: US Patent and Trademark Office | Patent Examiner | 2006–2008Education
G
Georgia Institute of Technology (Dual Degree Engineering Program)
Bachelor of Science, Electrical Engineering2006S
Spelman College (Dual Degree Engineering Program)
Bachelor of Science, Mathematics2006How Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.