Top talent is on Pangea
You are viewing Daniel's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Daniel Choi
Product Manager • Growth Product Manager • Product Analyst • SF, CA, US
Product Management
Product Strategy
Growth
Product Marketing
User Research
Figma
BigQuery
SQL
Data Analysis
User Personas
Growth Marketing
Growth Hacking
Team Building
Agile Project Management
Management
Product & Growth
I have 6+ years of product experience across B2B and B2C. I most recently led product and growth for a FinTech startup where I owned monetization, user acquisition, user lifecycle, and retention. I love working with and leading small teams that are anchored on empowerment (ownership), quality, and accountability. The opportunity to learn deep and fast are my absolute top drivers.
Work History
P
Product & Growth Lead
PrizePoolJun 2021 - Jun 2023 • 2 yrs 1 mo● First Product hire, led data driven product and growth strategies around: monetization, user acquisition, user lifecycle maturity, and retention ● Created and owned company wide OKRs driving DUM from $19.1M to $30M (+57%), and ARR from $67.1k to $2.8M (+4072%) in 24 months ● Owned user acquisition, grew users by 196% and decreased CAC by 99.5% across traditional and unconventional acquisition channels ● Owned, optimized, and shipped user onboarding experiences increasing conversion from a low of 18% to a high of 50% ● Shipped PrizeWheel, (0-1) an on-demand odds-based spinner game, increased user balances by 25% and app sessions by 50% ● Shipped Debit Card Rewards (0-1) giving users a chance to get 100% cash back on each purchase, led to $854k in annual revenue ● Shipped Vault (0-1), a crypto powered savings account meant to simplify web3 experience, brought in $5.8M+ of DUM in 4 months ● Implemented internal attribution engine enabling visibility into channel and user quality ● Led UI redesign efforts in critical areas of the app including navigation bar and key tabs/screens ● Led all user and cohort research including 70+ interviews which led to core user experience discoveries ● Designed and executed A/B experiments to detect true signal and uncover key user insights leading to critical shifts in product strategy ● Social media lead driving net follower count from 4.5k to 8.3k (+84%), highlight of being a guest interview on The Table (555k+ subs)B
Product & Growth (Advisor)
BeatmatchJan 2022 - Jun 2022 • 6 mos● First Product hire, co-led growth and user acquisition across strategic partnerships, college campus ambassador programs, and paid media ● Established and tracked key growth metrics helping to discern valuable signals from distracting noise ● Participated in Techstars Demo Day 2022L
Sr. Product Manager (internal)
Logic20/20Jul 2014 - Feb 2021 • 6 yrs 8 mosSr. Product Manager, Digital Profiles & Resourcing (Logic20/20) ● Pitched and gained executive funding for product resulting in cost savings of $250k+ and 100% usage from core stakeholders ● Shipped product (0-1) streamlining highly manual processes, reduced turnaround times by 50% and lost projects (revenue) by 90+% ● End to end ownership of product roadmaps, requirements, user stories, and cross-functional partnerships Sr. Product Manager, Visual Analytics (Logic20/20) ● Appointed as business lead for new product offering, Visual Analytics, reached 85% of revenue targets ($3M+) in a pandemic year ● Led a team of SME’s, sales, marketing, and consultants across offering design, implementation, and go-to-market effortsL
Product Manager (external)
Logic20/20 Jul 2014 - Feb 2021 • 6 yrs 8 mosProduct Manager, Microsoft Global Sales & Marketing ● Shipped (1-N) reporting products used to drive global C-level programs across the GSMO organization ● Leveraged data and feedback from users to make product improvements, lifted MAU by 120% YoY and overall views by 153% YoY ● Owned and drove product roadmap managing and prioritizing feature backlog aligning to corporate and cross-functional priorities Product Manager, Microsoft Surface/Surface Hub ● PM for device reseller program responsible for $1.5B in annual revenue, owned all online products and respective roadmaps ● Shipped (1-N) web-based CRM solution used for internal case management and reporting for device reseller programs ● Shipped (1-N) multiple web portals for 3rd party Surface and Surface Hub resellers used to claim rebates Product Manager, Washington State Nurses Association ● Product Analyst promoted to Product Manager Lead for CRM implementation ● Shipped (0-1) web-based CRM product (Dynamics) modernizing key business functions across 5 business units ● End to end ownership of product roadmap, feature priority, requirements gathering, and development including testing and deploymentHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Product & Growth
I have 6+ years of product experience across B2B and B2C. I most recently led product and growth for a FinTech startup where I owned monetization, user acquisition, user lifecycle, and retention. I love working with and leading small teams that are anchored on empowerment (ownership), quality, and accountability. The opportunity to learn deep and fast are my absolute top drivers.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Daniel's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Daniel Choi
Product Manager • Growth Product Manager • Product Analyst • SF, CA, US
Product Management
Product Strategy
Growth
Product Marketing
User Research
Figma
BigQuery
SQL
Data Analysis
User Personas
Growth Marketing
Growth Hacking
Team Building
Agile Project Management
Management
Work History
P
Product & Growth Lead
PrizePoolJun 2021 - Jun 2023 • 2 yrs 1 mo● First Product hire, led data driven product and growth strategies around: monetization, user acquisition, user lifecycle maturity, and retention ● Created and owned company wide OKRs driving DUM from $19.1M to $30M (+57%), and ARR from $67.1k to $2.8M (+4072%) in 24 months ● Owned user acquisition, grew users by 196% and decreased CAC by 99.5% across traditional and unconventional acquisition channels ● Owned, optimized, and shipped user onboarding experiences increasing conversion from a low of 18% to a high of 50% ● Shipped PrizeWheel, (0-1) an on-demand odds-based spinner game, increased user balances by 25% and app sessions by 50% ● Shipped Debit Card Rewards (0-1) giving users a chance to get 100% cash back on each purchase, led to $854k in annual revenue ● Shipped Vault (0-1), a crypto powered savings account meant to simplify web3 experience, brought in $5.8M+ of DUM in 4 months ● Implemented internal attribution engine enabling visibility into channel and user quality ● Led UI redesign efforts in critical areas of the app including navigation bar and key tabs/screens ● Led all user and cohort research including 70+ interviews which led to core user experience discoveries ● Designed and executed A/B experiments to detect true signal and uncover key user insights leading to critical shifts in product strategy ● Social media lead driving net follower count from 4.5k to 8.3k (+84%), highlight of being a guest interview on The Table (555k+ subs)B
Product & Growth (Advisor)
BeatmatchJan 2022 - Jun 2022 • 6 mos● First Product hire, co-led growth and user acquisition across strategic partnerships, college campus ambassador programs, and paid media ● Established and tracked key growth metrics helping to discern valuable signals from distracting noise ● Participated in Techstars Demo Day 2022L
Sr. Product Manager (internal)
Logic20/20Jul 2014 - Feb 2021 • 6 yrs 8 mosSr. Product Manager, Digital Profiles & Resourcing (Logic20/20) ● Pitched and gained executive funding for product resulting in cost savings of $250k+ and 100% usage from core stakeholders ● Shipped product (0-1) streamlining highly manual processes, reduced turnaround times by 50% and lost projects (revenue) by 90+% ● End to end ownership of product roadmaps, requirements, user stories, and cross-functional partnerships Sr. Product Manager, Visual Analytics (Logic20/20) ● Appointed as business lead for new product offering, Visual Analytics, reached 85% of revenue targets ($3M+) in a pandemic year ● Led a team of SME’s, sales, marketing, and consultants across offering design, implementation, and go-to-market effortsL
Product Manager (external)
Logic20/20 Jul 2014 - Feb 2021 • 6 yrs 8 mosProduct Manager, Microsoft Global Sales & Marketing ● Shipped (1-N) reporting products used to drive global C-level programs across the GSMO organization ● Leveraged data and feedback from users to make product improvements, lifted MAU by 120% YoY and overall views by 153% YoY ● Owned and drove product roadmap managing and prioritizing feature backlog aligning to corporate and cross-functional priorities Product Manager, Microsoft Surface/Surface Hub ● PM for device reseller program responsible for $1.5B in annual revenue, owned all online products and respective roadmaps ● Shipped (1-N) web-based CRM solution used for internal case management and reporting for device reseller programs ● Shipped (1-N) multiple web portals for 3rd party Surface and Surface Hub resellers used to claim rebates Product Manager, Washington State Nurses Association ● Product Analyst promoted to Product Manager Lead for CRM implementation ● Shipped (0-1) web-based CRM product (Dynamics) modernizing key business functions across 5 business units ● End to end ownership of product roadmap, feature priority, requirements gathering, and development including testing and deploymentHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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