Daniyal Admaney

Hi, I'm Daniyal 👋 I'm a digital product designer with a business mindset and 4+ years of experience turning tricky problems into clean, user-friendly digital products. I've redesigned SaaS tools, improved AI health apps, redesigned conversion oriented websites and even ran my own ecomm brand, so I get how design and strategy go hand in hand. When I'm not working, I'm usually playing cricket, doing improv, or off exploring a new city. 🚀 Recent Wins: • Redesigned an AI mental health app, fixing 26+ UX issues and improving engagement • Led a SaaS website overhaul that boosted conversions by 11.5% and lead quality by 9% • Built responsive websites for a gym and high school, focusing on UX and accessibility • Designed and prototyped a university application tool for international students as part of a UX research project

Projects

Using UX Research to guide product design

A product design from scratch for a platform that makes it easier for international students to apply to German universities. UX Research oriented project which included reviewing 5 existing solutions and competitors, holding 2 moderated focus groups, collecting 50+ responses for surveys and questionaries, conducting usability testing using paper prototyping, and eventually hi-fidelity usability testing using Maze to gain meaningful insights on user behavior, along with heatmaps and scroll maps. See More

Enhancing UI/UX of an HIPAA compliant AI Mental Health App

The redesign of the AI-powered mental health platform addressed critical UX flaws ahead of launch, following feedback from beta testing and a heuristic analysis that uncovered 26 usability issues. The revamped interface improved accessibility (WCAG), ensured full HIPAA compliance, and included features like mood tracking, journaling, and gamification to drive engagement. Built for both clients and practitioners, the redesign was guided by user research, card sorting, and a new information architecture. The final product features a modern, dual-mode UI (light/dark), streamlined navigation, and an intuitive layout—delivered seamlessly through a developer handoff via Gleap and Figma Dev Mode. See More

MixRank Website Revamp for Increased Conversions

Goal and Objective: The project had three primary objectives: to distinguish itself from the competition, enhance usability for visitors while adhering to the brand identity, and drive increased and higher quality leads and sales conversions. Results: Change in Conversion Rate : An increase of 11.5% year-over-year Change in Average Time Spent on Website : An increase of 8 % Change in Engagement Rate : An increase of 9.5% Change in Bounce Rate : A decrease of 4% Change in general web traffic : A steady increase of 12% Change in the quality and quantity of leads : An increase of 9% View the full study on the attached external link. See More

Streamlining UI/UX in a Data Product

The MixRank Product, dedicated to curating real-time people, company, and technographic datasets, underwent a transformative redesign to enhance usability, align with modern design standards, and address customer feature requests. View the full study on the attached external link. See More

AR Hardware Inspection App Design

The goal of the project is to design and build a user friendly application for technologically unversed users to scan hardware objects using Augmented Reality and solve any detected defects. Find the full case study on the link below. See More

Work History

Freelance Product and Web Designer

daniyaladmaney.comFreelancerDesigned a website prototype aiming to increase conversion, enhance user experience and engagement, aligning with brand identity, for a leading fitness center based in Pakistan. Creating a user-friendly LMS (Learning Management System) and an accompanying website to enhance student engagement, online learning and streamline administrative processes for an emerging school in Pakistan.

Product Designer (UX/UI)

MixRank, USAFull-time EmployeeFeb 2022 - Apr 2024 • 2 yrs 3 mosApplied user-centric research, with 10+ stakeholder interviews to identify personas and pain points. Translated insights into a redesigned data-driven B2B product, elevating accessibility, improving Task Success Rate, and introducing an innovative My Feed feature. Guided the company rebranding initiative, overseeing iterative website redesign and collaborating cross-functionally with Leadership, Growth, and Engineering teams, achieving an 11.5% increase in Conversion Rate, 9% boost in Engagement Rate, and improved Lead Quality by 9%. Collaborated with Engineering and Leadership teams to iteratively implement product changes in LESS, JavaScript, and HTML, resulting in a smoother UX through improved navigation and a UI compliant with modern standards.

Product Designer (UX/UI) and Developer

Tractus Technology, TurkeyFull-time EmployeeMar 2021 - Feb 2022 • 1 yrDesigned 10+ screens end-to-end iteratively and developed a B2B Data Annotation Platform (TeasyLabel) using Adobe XD, BootStrap, and JavaScript for responsive user experience allowing users to label, color-code, categorize and group data seamlessly. Envisioned and iterated designs with the Engineering team for a B2B AR app concept, simplifying on-site inspections. Utilized research and data to craft user journeys for a user-friendly interface, enabling non-technical users to scan, detect defects, and document observations precisely. Developed with Unity 3D. Collaborated within the engineering team for the design and development of the company website redesign, achieving 13% higher User Engagement and 9% longer Average Time Spent. Utilized Adobe XD, BootStrap, and JavaScript, while adhering to an agile project management methodology.

Product Design (UX/UI) and Testing Intern

Mobiliz Bilgi ve İletişim Teknolojileri A.Ş, TurkeyInternFeb 2020 - Jun 2020 • 5 mosIdentified and addressed 20+ UX issues in web and iOS app interfaces, proposing solutions aligned with Nielsen's Usability Heuristics. Recommendations included enhancing consistency in navigation, improving button visibility, better responsiveness, and clarifying system terminology for novice users. Created 60+ high-fidelity mockup screens with interactive prototypes, enhancing the iOS app UI with modern design and resolving identified UX issues. Created 2 Java Command Line Applications with 100+ test cases to send different HTTP requests and to conduct automated and dynamic API Testing with JSON parsing to check for invalid input, XSS, input size, and credentials. API documentation was analyzed using Swagger. Other software & frameworks used: Postman, Spring Boot, Rest API, Rest Assured, and TestNG suite.

UX Design and Technology Intern

Sehat Kahani, PakistanInternJul 2019 - Sep 2019 • 3 mosOrchestrated stakeholder interviews with 50+ healthcare professionals for user research and usability testing purposes of the health-tech product, to detect user flow issues. Conducted usability testing on the firms web and native mobile applications and identified multiple errors related to user experience like navigation, toggle malfunctions, date picker issue and data not displaying. Utilized Python scripts to stress test database strength and security and to increase design efficiency, while creating 20+ social media posts. Designed 30+ unique assets using Photoshop & Illustrator for posting on social media, usage in internal reports, and branding for corporate events.

Education

Rhine Waal University, Germany

Masters of Science (MSc), Usability EngineeringSep 2024 - Present

Bilkent University, Turkey

Bachelor's of Science (BSc), Information Systems and Technologies2017 - 2021

Cedar College

A Levels, Computer Science2015 - 2017

St. Patrick's High School

O Levels, Computer Science2004 - 2015

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