Daphne DuMaurier

Creative & Brand Strategist

Business Intelligence Analyst

Brand Partnership Manager

New York, NY, US

Client Communication

Project Management

Market Research

Available for hire fromNegotiable

Contracts

Strategic Analyst and Branding Specialist

With a Bachelor's Degree in Business Economics & International Business, I have developed a robust foundation in strategic analysis and market research. My professional journey includes a pivotal role as a Social Media & Branding Advisor at the Chicago History Museum, where I crafted brand strategy proposals and enhanced digital engagement among Gen Z and Millennials. Concurrently, I excelled as a Lead Sr. Associate at Tegus, managing research and account operations for over 80 accounts with $36 billion AUM. My leadership skills were honed through training new hires and optimizing project execution, contributing to the successful launch of a new product vertical. My expertise lies in leveraging market insights and strategic communication to drive business objectives and foster cross-departmental collaboration.

Work History

Social Media & Branding Strategist

Chicago History MuseumMar 2024 - Aug 2024 • 6 mosNon-Profit Institution bringing to life Chicago's history as a city and community of the larger cultural landscape. Acting as an external Advisor, working across all department leads to identify resource and marketing improvements to increase audience attendance, specifically targeting Gen Z and Millennials. • Designed and presented brand strategy proposal decks, communicating discovery and research to deliver value proposition for digital transformation to the CMO and key stakeholders. • Conducted in-house interviews to uncover resource allocation needs, identifying cross-department collaboration to reduce redundant workflows and share community partnership access. • Utilized market research, demographic data, and competitive analysis of local institutions to identify messaging, digital content, and experiential events citywide for increased Gen Z and Millennial engagement.

Lead Sr. Associate Analyst, Operations

TegusJun 2021 - Aug 2024 • 3 yrs 3 mosA start-up grown to midsize, financial technology platform serving leading firms in investment research. Working in Operations to scale service delivery, product offering, and workforce management. Project Management • Partnered with clients to define their primary research needs and business objectives to leverage Tegus’ custom call and transcript platform, communicating regularly on timeline, project development, and deliverable feedback. • Managed time-sensitive projects for 80+ accounts with $36B AUM, delivering researched market insights and custom sourced advisory calls on the competitive and consumer landscape, performing 110% to KPIs for 6 consecutive quarters. Leadership • Analyzed performance metrics monthly to lead Analyst training in task management, project reporting, and executive communication, acting as managerial lead for 4 new hires. • Build communication frameworks and research optimization tools to advance Analyst and Account Manager execution and reporting, leading to the successful execution of 80% of quarterly initiatives in process improvement. • Developed Beta stage team for new product vertical, conducting workflow audits to identify areas for optimization including monthly metric tracking, product delivery, and team structure, driving successful launch into client-facing Alpha stage product.

Education

Miami University

Bachelor's Degree, Business Economics & International Business2017 - 2021

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