Top talent is on Pangea

You are viewing David H's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

David H Deans

Growth Marketing Manager • Austin, TX, US
Product Marketing
Go-to-market Strategy
Content Creation
Available for hire fromNegotiable
Contracts
Technology, Media and Telecom GTM Consultant - ex-VMware, Citrix, IBM, Red Hat and numerous startup clients
Founder and Principal Consultant at GeoActive Group. More details and expertise examples https://portfolio.geoactivegroup.com/

Projects

Interim Content Strategist | 6-month

Contracted to study the evolving market for hybrid cloud computing services, software defined networking, network functions virtualization and their customer's growing demand for associated professional services. We enabled the client to reach and engage senior executive decision makers that previously had not considered them as a qualified resource to address their digital business transformation requirements. The client needed to gain mind-share quickly, to counter competitor attempts to characterize them as a legacy technology player that was late-to-market with their solution. Based upon the client's stated marketing communication goals, we created recommendations for a market development approach, then executed and managed all the tasks including: Reviewed all relevant third-party market research from analysts Produced a strategic communications plan to meet the client's needs Delivered a proposal to develop a thought-leadership editorial series Selected topics and wrote the draft copy for business-centered stories Published, syndicated, and promoted each of the final editorials online Reached and engaged the key market stakeholders, including influencers Reduced the paid media spend by utilizing Search Engine Optimization (SEO)See More

Interim Strategy Consultant | 12-month

Retained to guide collaborative innovation thought-leadership, expand professional service offerings, and thereby evolve customer relationships -- to go deeper and broader within their major accounts. By engaging new executive stakeholders, we increased their exposure and enabled them to become strategic advisors. This engagement initially focused on sales support and individual account development activities and then transitioned into broader IP NGN market development planning. The role required that we act as the primary customer experience advocate, service delivery platform SME, and guide their "customer council" collaboration activities. Consultant tasks included: Write use cases for software to reduce consumer electronics UI complexity Build value proposition messaging for Software as a Service (SaaS) offers Assess the market for IPTV and multimedia mobile device management Create presentation materials, customized proposals, and sales tools Author editorial content for marketing stakeholders and launch microsite Develop word-of-mouth campaign, and search engine optimization (SEO) Influence demand generation, business ROI and user adoption metrics Enhance customer portal with Web 2.0 features to increase interactivity Lead broadband service provider customer care website redesign project Design user research, test product concepts, draft personas and scenarios Leverage customer experience center, usability lab, and strategic partnersSee More

Interim VP & General Manager | 8-month

Hired to lead the sales, business development, and marketing teams at this boutique IT training, mentoring, and consulting company. Initially worked on short-term tactical activities including: Mentoring sales, marketing, and operations staff with formal processes Planning and execution of value proposition messaging development Media relations, advertising campaign development, article placement Exhibitor attendance at three high-profile IT enterprise software conferences Assess and implement sales force automation, with custom sales letters Created boilerplate proposal text, updated website, white papers, newsletter Arrange executive introductions at accounts like IBM, Intel, and Home Depot Submitted and approved on the "preferred contractor" list with public sector agencies We completed a comprehensive Strategic Marketing Plan to extend their OOAD, UML, Java, and .NET core competency. Assessed the global IT training market and identified specific opportunities to complement existing instructor-led training (ILT) with additional e-learning (synchronous and asynchronous platforms), and blended learning delivery modalities. Interviewed IT training industry analysts (IDC and Gartner) that cover the U.S., EMEA, and Asia-Pacific markets, and completed competitive analysis. Profiled new IT training professional service opportunities including: IT service management (ITIL project governance) Managed learning services (partial or total outsourcing) Business skills for technical leaders (business/technology alignment) Courseware licensing, distribution, and sales to developing markets Student assessment and remediation (skills inventory & gap analysis) Open Source Software (OSS) courseware development and delivery Measure the progress and results of the sales funnel growth metrics Explore Service Oriented Architecture (SOA), OSS/J, and AJAX trendsSee More

Interim Strategic Relations Director | 10-month

This ten-month project started by drafting a high-level role description for multiple consultants, and a 30-60-90 day schedule of milestone activities that documented the roadmap for their journey to an agreed-upon destination. We then conducted a situation analysis of the company's customer-facing business processes, by interviewing a cross-section of their front-line employees. This exercise resulted in a summarized and actionable execution plan for their executive leadership team. Our project activity schedule also incorporated the following tasks that we produced and executed: Describe a core value proposition that all employees could learn and recite Suggest organization changes to establish a proactive sales hunter role Create sales and marketing objectives for increased market awareness Select, procure, integrate, and deploy a sales force automation (CRM) system Build a database of five thousand North American major retailer executives Replace obsolete marketing collateral, proposal boilerplate, and website Develop vendor channel partnerships, structure co-op marketing budget Launch in-store Wi-Fi hotspot and VoIP systems integration services Launch in-store digital media (audio/video) network promotions service Productize existing and new value-added professional service offerings Design and execute a comprehensive market development campaign Measure the progress and results of the campaign against a benchmarkSee More

Work History

G

Principal Consultant

GeoActive GroupFeb 2002 - Present • 22 yrs 8 mosProven mastery of marketing strategy, go-to-market planning, multi-channel programs, commercial storytelling, product marketing training and personalized sales skill coaching -- based on the best-fit buyer and sales enablement. https://www.geoactivegroup.com

Education

Imperial College London

BS Degree, Engineering

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Technology, Media and Telecom GTM Consultant - ex-VMware, Citrix, IBM, Red Hat and numerous startup clients
Founder and Principal Consultant at GeoActive Group. More details and expertise examples https://portfolio.geoactivegroup.com/

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing David H's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

David H Deans

Growth Marketing Manager • Austin, TX, US
Product Marketing
Go-to-market Strategy
Content Creation
Available for hire fromNegotiable
Contracts

Projects

Interim Content Strategist | 6-month

Contracted to study the evolving market for hybrid cloud computing services, software defined networking, network functions virtualization and their customer's growing demand for associated professional services. We enabled the client to reach and engage senior executive decision makers that previously had not considered them as a qualified resource to address their digital business transformation requirements. The client needed to gain mind-share quickly, to counter competitor attempts to characterize them as a legacy technology player that was late-to-market with their solution. Based upon the client's stated marketing communication goals, we created recommendations for a market development approach, then executed and managed all the tasks including: Reviewed all relevant third-party market research from analysts Produced a strategic communications plan to meet the client's needs Delivered a proposal to develop a thought-leadership editorial series Selected topics and wrote the draft copy for business-centered stories Published, syndicated, and promoted each of the final editorials online Reached and engaged the key market stakeholders, including influencers Reduced the paid media spend by utilizing Search Engine Optimization (SEO)

Interim Strategy Consultant | 12-month

Retained to guide collaborative innovation thought-leadership, expand professional service offerings, and thereby evolve customer relationships -- to go deeper and broader within their major accounts. By engaging new executive stakeholders, we increased their exposure and enabled them to become strategic advisors. This engagement initially focused on sales support and individual account development activities and then transitioned into broader IP NGN market development planning. The role required that we act as the primary customer experience advocate, service delivery platform SME, and guide their "customer council" collaboration activities. Consultant tasks included: Write use cases for software to reduce consumer electronics UI complexity Build value proposition messaging for Software as a Service (SaaS) offers Assess the market for IPTV and multimedia mobile device management Create presentation materials, customized proposals, and sales tools Author editorial content for marketing stakeholders and launch microsite Develop word-of-mouth campaign, and search engine optimization (SEO) Influence demand generation, business ROI and user adoption metrics Enhance customer portal with Web 2.0 features to increase interactivity Lead broadband service provider customer care website redesign project Design user research, test product concepts, draft personas and scenarios Leverage customer experience center, usability lab, and strategic partners

Interim VP & General Manager | 8-month

Hired to lead the sales, business development, and marketing teams at this boutique IT training, mentoring, and consulting company. Initially worked on short-term tactical activities including: Mentoring sales, marketing, and operations staff with formal processes Planning and execution of value proposition messaging development Media relations, advertising campaign development, article placement Exhibitor attendance at three high-profile IT enterprise software conferences Assess and implement sales force automation, with custom sales letters Created boilerplate proposal text, updated website, white papers, newsletter Arrange executive introductions at accounts like IBM, Intel, and Home Depot Submitted and approved on the "preferred contractor" list with public sector agencies We completed a comprehensive Strategic Marketing Plan to extend their OOAD, UML, Java, and .NET core competency. Assessed the global IT training market and identified specific opportunities to complement existing instructor-led training (ILT) with additional e-learning (synchronous and asynchronous platforms), and blended learning delivery modalities. Interviewed IT training industry analysts (IDC and Gartner) that cover the U.S., EMEA, and Asia-Pacific markets, and completed competitive analysis. Profiled new IT training professional service opportunities including: IT service management (ITIL project governance) Managed learning services (partial or total outsourcing) Business skills for technical leaders (business/technology alignment) Courseware licensing, distribution, and sales to developing markets Student assessment and remediation (skills inventory & gap analysis) Open Source Software (OSS) courseware development and delivery Measure the progress and results of the sales funnel growth metrics Explore Service Oriented Architecture (SOA), OSS/J, and AJAX trends

Interim Strategic Relations Director | 10-month

This ten-month project started by drafting a high-level role description for multiple consultants, and a 30-60-90 day schedule of milestone activities that documented the roadmap for their journey to an agreed-upon destination. We then conducted a situation analysis of the company's customer-facing business processes, by interviewing a cross-section of their front-line employees. This exercise resulted in a summarized and actionable execution plan for their executive leadership team. Our project activity schedule also incorporated the following tasks that we produced and executed: Describe a core value proposition that all employees could learn and recite Suggest organization changes to establish a proactive sales hunter role Create sales and marketing objectives for increased market awareness Select, procure, integrate, and deploy a sales force automation (CRM) system Build a database of five thousand North American major retailer executives Replace obsolete marketing collateral, proposal boilerplate, and website Develop vendor channel partnerships, structure co-op marketing budget Launch in-store Wi-Fi hotspot and VoIP systems integration services Launch in-store digital media (audio/video) network promotions service Productize existing and new value-added professional service offerings Design and execute a comprehensive market development campaign Measure the progress and results of the campaign against a benchmark

Work History

G

Principal Consultant

GeoActive GroupFeb 2002 - Present • 22 yrs 8 mosProven mastery of marketing strategy, go-to-market planning, multi-channel programs, commercial storytelling, product marketing training and personalized sales skill coaching -- based on the best-fit buyer and sales enablement. https://www.geoactivegroup.com

Education

Imperial College London

BS Degree, Engineering

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.
Hiring on PangeaPangea for ClientsPricingJob Description Generator
About PangeaOur MissionPangea BlogFrequently Asked Questions