Dayana Villa Aponte

Available for hire fromNegotiable

Contracts

CONTENT WRITER| COPYWRITER| PROOFREADER Creative writer with experience in copywriting and digital marketing for social media and digital platforms.

Creative writer with experience in copywriting and digital marketing for social media and digital platforms. Skilled in optimizing content using SEO techniques and developing strategies that align with the brand's voice and commercial objectives. Passionate about transforming concepts and ideas into clear, persuasive, and coherent messages that connect with people's emotions and needs. I believe in content created by and for people.

Work History

Editor and Writer

Self-employedFreelancerWrote over 200 SEO-optimized blog posts for various brands including clinics, laboratories, universities, automotive companies, and real estate firms. Proofread educational texts for the BeeReaders app, following pedagogical and marketing guidelines. Coordinated the publication of the novel "Cuando empecé a morir." Oversaw layout, cover design, and coordinated with the printing press. Proofread and provided ghostwriting services for an unpublished fiction novel.

Editorial Coordinator

Grupo ÍgneoFull-time EmployeeJun 2020 - Mar 2023 • 2 yrs 10 mosLed book launch strategies in collaboration with the marketing department, utilizing newsletters, author social media presence, and online presentations. Created informative newsletters with a 30% open rate. Managed a team of over 20 professionals (proofreaders, writers, layout artists, designers, publicists) for the publication of various books across different literary and non-literary genres. Oversaw the publication of over 300 books during my tenure. Collaborated with authors to enhance their work through training sessions.

Content Coordinator

Making ContentsFull-time EmployeeNov 2017 - Apr 2020 • 2 yrs 6 mosWrote and edited blog articles for various brands including universities, media outlets (radio), tourism companies, and food and beverage industries. Developed video scripts and infographics for diverse brands. Managed a team of 4 writers and edited their texts according to the parameters of an entertainment brand (radio). Planned evergreen content and campaign-specific content, in collaboration with the strategy team, aligned with client-provided dates.

Education

Universidad Central de Venezuela

Licenciado en Letras, Lengua y literatura2007 - 2015

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