Top Talent like Delany are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Delany Odanga

Creative & Brand Strategist • Graphic Designer • UX Designer • London, ON, CA
Available for hire fromNegotiable
Contracts
UX Designer | Visual Branding Specialist
With a robust background in UX design and visual communications, I have honed my skills through diverse roles in digital marketing and design. I completed a UX Design Immersive program at General Assembly Canada in 2020 and hold an Interactive Media Design degree from Fanshawe College. My career began as a Graphic Web Designer, where I developed digital marketing content for various clients, focusing on user-centric design and strategic development. As a Lead Multimedia Designer at OBSIDI By BPTN, I spearheaded visual branding strategies, significantly boosting brand recognition and user engagement. My role as a Digital Advertising Sales Planner at Captivate, LLC involved designing sales proposals and refining digital advertising strategies, leading to substantial revenue growth. Additionally, I managed advertising campaigns at Glacier, enhancing community engagement and brand reputation. My expertise lies in creating visually compelling designs, strategic planning, and cross-functional collaboration to drive user engagement and business success.

Work History

F

Graphic Web Designer

FreelanceDigital Marketing and Visual Design: Designed and developed digital marketing content for a diverse set of clients, including non-profit organizations, e-commerce businesses, small enterprises, and local events. Created visually appealing designs using tools such as Figma and Adobe Creative Suite. Analytics and Performance Monitoring: Utilized analytics tools to monitor and report on campaign performance, providing actionable insights for optimization. Applied data-driven design principles to enhance user experience and engagement. Client Collaboration and Project Management: Worked closely with clients to understand their needs and deliver tailored design solutions. Managed multiple projects simultaneously, ensuring timely delivery and high-quality outcomes in a fast-paced, freelance environment. User-Centric Design Approach: Focused on creating user-friendly interfaces and improving overall user experience through iterative design processes. Demonstrated strong attention to detail and a proactive approach to problem-solving. Strategic Design Development: Developed and executed strategic design plans that aligned with clients' marketing goals and business objectives. Collaborated with clients to refine digital marketing strategies, resulting in increased engagement and conversion rates.
O

Lead Multimedia Designer

OBSIDI By BPTNFeb 2022 - Mar 2023 • 1 yr 2 mosDeveloped and Executed Visual Branding Strategies: Spearheaded the creation and implementation of comprehensive visual branding strategies for Obsidi's product mix and events, leading to a 60% increase in brand recognition within the tech industry. Enhanced User Engagement: Produced engaging multimedia content that resulted in an 80% boost in user engagement on the Obsidi platform and across social media channels. Utilized tools such as Figma and Adobe Creative Suite to create visually compelling designs. Increased User Acquisition: Designed and launched targeted online campaigns, increasing the number of new users on the Obsidi platform by 65% within two quarters. Collaborated closely with marketing and product teams to align on strategy and execution. Cross-Functional Collaboration: Worked with cross-functional teams, including Product Managers, to drive registrations for Obsidi Academy, achieving a 100% success rate for cohorts 1 and 2. Developed features based on strategic product roadmaps and user feedback. Process Development and Project Management: Developed standard operating procedures for design tasks, enabling efficient project management and increasing output by 30%. Demonstrated strong organizational skills and the ability to manage multiple projects under tight deadlines in a fast-paced, start-up environment. Problem-Solving and Innovation: Proactively identified and solved design challenges, leveraging a high level of creativity and innovation. Consistently maintained attention to detail and delivered high-quality designs despite ambiguity and aggressive deadlines. Art Direction and Experience Design: Successfully drove ticket sales, membership growth, and partner success by leading the art direction of the BFUTR 2022 Global Tech Summit, orchestrating a seamless brand experience for in-person and virtual events.
C

Digital Advertising Sales Planner

Captivate, LLCMay 2018 - Mar 2020 • 1 yr 11 mosSales Proposal Design and Collaboration: Collaborated with the sales team to design compelling and visually appealing sales proposals, contributing to a 70% increase in proposal acceptance rates. Utilized Adobe Creative Suite and Microsoft Office to create visually engaging presentations and other internal documents. Data-Driven Design Solutions: Leveraged data analysis and market research to identify opportunities for targeted advertising, resulting in a 35% growth in revenue for key clients. Applied insights to enhance user interfaces and improve overall user experience. Digital Advertising Strategy Development: Played a key role in developing and refining the company’s digital advertising strategies, focusing on mobile advertising. This initiative led to a 30% increase in ad impressions for clients’ campaigns. Collaborated with Account Executives and Product Managers to align advertising strategies with product development. Cross-Functional Teamwork: Worked closely with cross-functional teams to integrate advertising solutions into product offerings, ensuring cohesive and effective design strategies. Demonstrated strong communication skills and ability to maintain interpersonal relationships. Innovative Problem-Solving: Proactively addressed design challenges and provided innovative solutions to optimize advertising effectiveness. Maintained a high level of creativity and attention to detail in a fast-paced, dynamic environment.
C

Sales And Marketing Intern

Captivate, LLCSep 2017 - Apr 2018 • 8 mosProvided holistic support to the Ad Sales team.
G

Advertising Experience Manager

GlacierNov 2015 - Jul 2017 • 1 yr 9 mosCampaign Management and Execution: Managed advertising materials and executed scheduled campaigns within secondary schools in London and St. Thomas regions of Southwestern Ontario. Ensured timely delivery and optimal placement of ads to maximize impressions and engagement. Community Engagement and Support: Played a key role in supporting local community colleges by boosting enrollment of prospective domestic students. Developed visually appealing and effective ad designs tailored to the target audience. Brand Reputation and Client Liaison: Maintained a positive brand reputation as the client representative, working closely with secondary school administrators to ensure maximum ad impressions. Delivered an exceptional user experience for the target audience through strategic design and placement. Cross-Functional Collaboration: Collaborated with school administrators and internal teams to align advertising efforts with broader marketing strategies. Demonstrated strong communication and interpersonal skills to maintain effective relationships. Attention to Detail and Problem-Solving: Ensured high-quality execution of advertising materials, paying close attention to detail. Proactively addressed challenges and provided innovative solutions to enhance the effectiveness of campaigns in a fast-paced environment.

Education

G

General Assembly Canada

UX Design Immersive, UX Design2020
F

Fanshawe College

Interactive Media Design, Design and Visual Communications, General2012 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
UX Designer | Visual Branding Specialist
With a robust background in UX design and visual communications, I have honed my skills through diverse roles in digital marketing and design. I completed a UX Design Immersive program at General Assembly Canada in 2020 and hold an Interactive Media Design degree from Fanshawe College. My career began as a Graphic Web Designer, where I developed digital marketing content for various clients, focusing on user-centric design and strategic development. As a Lead Multimedia Designer at OBSIDI By BPTN, I spearheaded visual branding strategies, significantly boosting brand recognition and user engagement. My role as a Digital Advertising Sales Planner at Captivate, LLC involved designing sales proposals and refining digital advertising strategies, leading to substantial revenue growth. Additionally, I managed advertising campaigns at Glacier, enhancing community engagement and brand reputation. My expertise lies in creating visually compelling designs, strategic planning, and cross-functional collaboration to drive user engagement and business success.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Delany are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Delany Odanga

Creative & Brand Strategist • Graphic Designer • UX Designer • London, ON, CA
Available for hire fromNegotiable
Contracts

Work History

F

Graphic Web Designer

FreelanceDigital Marketing and Visual Design: Designed and developed digital marketing content for a diverse set of clients, including non-profit organizations, e-commerce businesses, small enterprises, and local events. Created visually appealing designs using tools such as Figma and Adobe Creative Suite. Analytics and Performance Monitoring: Utilized analytics tools to monitor and report on campaign performance, providing actionable insights for optimization. Applied data-driven design principles to enhance user experience and engagement. Client Collaboration and Project Management: Worked closely with clients to understand their needs and deliver tailored design solutions. Managed multiple projects simultaneously, ensuring timely delivery and high-quality outcomes in a fast-paced, freelance environment. User-Centric Design Approach: Focused on creating user-friendly interfaces and improving overall user experience through iterative design processes. Demonstrated strong attention to detail and a proactive approach to problem-solving. Strategic Design Development: Developed and executed strategic design plans that aligned with clients' marketing goals and business objectives. Collaborated with clients to refine digital marketing strategies, resulting in increased engagement and conversion rates.
O

Lead Multimedia Designer

OBSIDI By BPTNFeb 2022 - Mar 2023 • 1 yr 2 mosDeveloped and Executed Visual Branding Strategies: Spearheaded the creation and implementation of comprehensive visual branding strategies for Obsidi's product mix and events, leading to a 60% increase in brand recognition within the tech industry. Enhanced User Engagement: Produced engaging multimedia content that resulted in an 80% boost in user engagement on the Obsidi platform and across social media channels. Utilized tools such as Figma and Adobe Creative Suite to create visually compelling designs. Increased User Acquisition: Designed and launched targeted online campaigns, increasing the number of new users on the Obsidi platform by 65% within two quarters. Collaborated closely with marketing and product teams to align on strategy and execution. Cross-Functional Collaboration: Worked with cross-functional teams, including Product Managers, to drive registrations for Obsidi Academy, achieving a 100% success rate for cohorts 1 and 2. Developed features based on strategic product roadmaps and user feedback. Process Development and Project Management: Developed standard operating procedures for design tasks, enabling efficient project management and increasing output by 30%. Demonstrated strong organizational skills and the ability to manage multiple projects under tight deadlines in a fast-paced, start-up environment. Problem-Solving and Innovation: Proactively identified and solved design challenges, leveraging a high level of creativity and innovation. Consistently maintained attention to detail and delivered high-quality designs despite ambiguity and aggressive deadlines. Art Direction and Experience Design: Successfully drove ticket sales, membership growth, and partner success by leading the art direction of the BFUTR 2022 Global Tech Summit, orchestrating a seamless brand experience for in-person and virtual events.
C

Digital Advertising Sales Planner

Captivate, LLCMay 2018 - Mar 2020 • 1 yr 11 mosSales Proposal Design and Collaboration: Collaborated with the sales team to design compelling and visually appealing sales proposals, contributing to a 70% increase in proposal acceptance rates. Utilized Adobe Creative Suite and Microsoft Office to create visually engaging presentations and other internal documents. Data-Driven Design Solutions: Leveraged data analysis and market research to identify opportunities for targeted advertising, resulting in a 35% growth in revenue for key clients. Applied insights to enhance user interfaces and improve overall user experience. Digital Advertising Strategy Development: Played a key role in developing and refining the company’s digital advertising strategies, focusing on mobile advertising. This initiative led to a 30% increase in ad impressions for clients’ campaigns. Collaborated with Account Executives and Product Managers to align advertising strategies with product development. Cross-Functional Teamwork: Worked closely with cross-functional teams to integrate advertising solutions into product offerings, ensuring cohesive and effective design strategies. Demonstrated strong communication skills and ability to maintain interpersonal relationships. Innovative Problem-Solving: Proactively addressed design challenges and provided innovative solutions to optimize advertising effectiveness. Maintained a high level of creativity and attention to detail in a fast-paced, dynamic environment.
C

Sales And Marketing Intern

Captivate, LLCSep 2017 - Apr 2018 • 8 mosProvided holistic support to the Ad Sales team.
G

Advertising Experience Manager

GlacierNov 2015 - Jul 2017 • 1 yr 9 mosCampaign Management and Execution: Managed advertising materials and executed scheduled campaigns within secondary schools in London and St. Thomas regions of Southwestern Ontario. Ensured timely delivery and optimal placement of ads to maximize impressions and engagement. Community Engagement and Support: Played a key role in supporting local community colleges by boosting enrollment of prospective domestic students. Developed visually appealing and effective ad designs tailored to the target audience. Brand Reputation and Client Liaison: Maintained a positive brand reputation as the client representative, working closely with secondary school administrators to ensure maximum ad impressions. Delivered an exceptional user experience for the target audience through strategic design and placement. Cross-Functional Collaboration: Collaborated with school administrators and internal teams to align advertising efforts with broader marketing strategies. Demonstrated strong communication and interpersonal skills to maintain effective relationships. Attention to Detail and Problem-Solving: Ensured high-quality execution of advertising materials, paying close attention to detail. Proactively addressed challenges and provided innovative solutions to enhance the effectiveness of campaigns in a fast-paced environment.

Education

G

General Assembly Canada

UX Design Immersive, UX Design2020
F

Fanshawe College

Interactive Media Design, Design and Visual Communications, General2012 - 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.