Delany Odanga

I partner with forward-thinking organizations, brands, and creators to bring big ideas to life as impactful visual experiences. By blending formal design training with a self-taught passion for innovation, I deliver strategic, results-driven solutions across tech, marketing, entertainment, and non-profits. What I bring to the table: Strategic & Versatile Design - Multidisciplinary expertise shaped by diverse industry experience, ensuring your brand stands out in any market. Empathy-Driven Leadership - A cross-functional collaborator who aligns teams, streamlines complex workflows, and designs with the audience's needs at the center. Form & Function - A firm believer that exceptional design must be rooted in clarity, purpose, and measurable success. If you’re looking for a designer who can move fluidly between strategy, storytelling, visual identity, and experience design, let’s connect. I’m always open to meaningful conversations, collaborations, and opportunities that challenge me to grow and create work that resonates with others. Remote-first, open to hybrid roles in Toronto or London, Ontario. Available for full-time, freelance, and creative partnerships.

Work History

Graphic Web Designer

FreelanceDigital Marketing and Visual Design: Designed and developed digital marketing content for a diverse set of clients, including non-profit organizations, e-commerce businesses, small enterprises, and local events. Created visually appealing designs using tools such as Figma and Adobe Creative Suite. Analytics and Performance Monitoring: Utilized analytics tools to monitor and report on campaign performance, providing actionable insights for optimization. Applied data-driven design principles to enhance user experience and engagement. Client Collaboration and Project Management: Worked closely with clients to understand their needs and deliver tailored design solutions. Managed multiple projects simultaneously, ensuring timely delivery and high-quality outcomes in a fast-paced, freelance environment. User-Centric Design Approach: Focused on creating user-friendly interfaces and improving overall user experience through iterative design processes. Demonstrated strong attention to detail and a proactive approach to problem-solving. Strategic Design Development: Developed and executed strategic design plans that aligned with clients' marketing goals and business objectives. Collaborated with clients to refine digital marketing strategies, resulting in increased engagement and conversion rates.

Lead Multimedia Designer

OBSIDI By BPTNFeb 2022 - Mar 2023 • 1 yr 2 mosDeveloped and Executed Visual Branding Strategies: Spearheaded the creation and implementation of comprehensive visual branding strategies for Obsidi's product mix and events, leading to a 60% increase in brand recognition within the tech industry. Enhanced User Engagement: Produced engaging multimedia content that resulted in an 80% boost in user engagement on the Obsidi platform and across social media channels. Utilized tools such as Figma and Adobe Creative Suite to create visually compelling designs. Increased User Acquisition: Designed and launched targeted online campaigns, increasing the number of new users on the Obsidi platform by 65% within two quarters. Collaborated closely with marketing and product teams to align on strategy and execution. Cross-Functional Collaboration: Worked with cross-functional teams, including Product Managers, to drive registrations for Obsidi Academy, achieving a 100% success rate for cohorts 1 and 2. Developed features based on strategic product roadmaps and user feedback. Process Development and Project Management: Developed standard operating procedures for design tasks, enabling efficient project management and increasing output by 30%. Demonstrated strong organizational skills and the ability to manage multiple projects under tight deadlines in a fast-paced, start-up environment. Problem-Solving and Innovation: Proactively identified and solved design challenges, leveraging a high level of creativity and innovation. Consistently maintained attention to detail and delivered high-quality designs despite ambiguity and aggressive deadlines. Art Direction and Experience Design: Successfully drove ticket sales, membership growth, and partner success by leading the art direction of the BFUTR 2022 Global Tech Summit, orchestrating a seamless brand experience for in-person and virtual events.

Digital Advertising Sales Planner

Captivate, LLCMay 2018 - Mar 2020 • 1 yr 11 mosSales Proposal Design and Collaboration: Collaborated with the sales team to design compelling and visually appealing sales proposals, contributing to a 70% increase in proposal acceptance rates. Utilized Adobe Creative Suite and Microsoft Office to create visually engaging presentations and other internal documents. Data-Driven Design Solutions: Leveraged data analysis and market research to identify opportunities for targeted advertising, resulting in a 35% growth in revenue for key clients. Applied insights to enhance user interfaces and improve overall user experience. Digital Advertising Strategy Development: Played a key role in developing and refining the company’s digital advertising strategies, focusing on mobile advertising. This initiative led to a 30% increase in ad impressions for clients’ campaigns. Collaborated with Account Executives and Product Managers to align advertising strategies with product development. Cross-Functional Teamwork: Worked closely with cross-functional teams to integrate advertising solutions into product offerings, ensuring cohesive and effective design strategies. Demonstrated strong communication skills and ability to maintain interpersonal relationships. Innovative Problem-Solving: Proactively addressed design challenges and provided innovative solutions to optimize advertising effectiveness. Maintained a high level of creativity and attention to detail in a fast-paced, dynamic environment.

Sales And Marketing Intern

Captivate, LLCSep 2017 - Apr 2018 • 8 mosProvided holistic support to the Ad Sales team.

Advertising Experience Manager

GlacierNov 2015 - Jul 2017 • 1 yr 9 mosCampaign Management and Execution: Managed advertising materials and executed scheduled campaigns within secondary schools in London and St. Thomas regions of Southwestern Ontario. Ensured timely delivery and optimal placement of ads to maximize impressions and engagement. Community Engagement and Support: Played a key role in supporting local community colleges by boosting enrollment of prospective domestic students. Developed visually appealing and effective ad designs tailored to the target audience. Brand Reputation and Client Liaison: Maintained a positive brand reputation as the client representative, working closely with secondary school administrators to ensure maximum ad impressions. Delivered an exceptional user experience for the target audience through strategic design and placement. Cross-Functional Collaboration: Collaborated with school administrators and internal teams to align advertising efforts with broader marketing strategies. Demonstrated strong communication and interpersonal skills to maintain effective relationships. Attention to Detail and Problem-Solving: Ensured high-quality execution of advertising materials, paying close attention to detail. Proactively addressed challenges and provided innovative solutions to enhance the effectiveness of campaigns in a fast-paced environment.

Education

General Assembly Canada

UX Design Immersive, UX Design2020

Fanshawe College

Interactive Media Design, Design and Visual Communications, General2012 - 2014

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