Dheandra Jack

Social Media Marketing Specialist • Dallas, TX, US

Content Strategy

Content Management

Email Marketing

Campaign Management

Content Planning

ActiveCampaign

Podcast Marketing

Content Creation

Influencer Outreach

Marketing Analytics

Marketing

Digital Advertising

Instagram

Sprout

Tweetdeck

Available for hire fromNegotiable

Full-Time Roles

Contracts

Innovative Social Media Strategist adept at crafting engaging narratives and implementing data-driven strategies to maximize brand visibility.

With over a decade of experience in social media and brand engagement, I have honed my expertise to deliver exceptional results. I've led remote teams overseeing organic strategies for social media channels with over 10 million followers, managed daily email marketing campaigns reaching audiences of over 290,000, and successfully cultivated influencer partnerships. My skill set encompasses tools like Canva, Sprout Social, Sprinklr, Active Campaign, and a dialed-in approach to influencer marketing and content creation.

Work History

Director of Social Media + Brand Engagement

Matador NetworkNov 2020 - Present • 3 yrs 11 mosDevelop organic strategy for Matador’s social media channels reaching over 10M+ followers across TikTok, Instagram, Pinterest, Facebook, Twitter, and YouTube. Oversee the creation and distribution of daily email marketing campaigns reaching an audience of 290K+ and approximately 5M+ monthly email sends. Lead a team of remote specialists to manage social media channels with over 15 million followers, ensuring consistent brand messaging and community engagement. Oversee the Creators in Residence program, with a focus on licensing 300+ videos from Creators and building long-term influencer partnerships. Manage a remote team of 7 that includes social media coordinators, email marketing strategists, and short-form video editors. Collaborate with the Editorial and Studios team to execute the distribution and promotion of editorial and video content across Matador’s social media accounts. Present quarterly decks to the CEO that outline progress and set upcoming goals for the Social Media team. Directed the strategy and team efforts to achieve over 1 billion vertical social media video views in 2023 across all platforms, significantly enhancing brand visibility and engagement. Directed the strategy to grow Matador’s overall social media following from just under 3 million followers to over 15 million followers across all platforms in three years. Collaborate cross-functionally with editorial and creative teams to align social media initiatives with broader brand objectives and promotional campaigns.

Freelance

FreelanceNov 2019 - Present • 4 yrs 11 mosPartnering with various clients to meticulously plan and execute tailored social media strategies while spearheading the conceptualization and design of visually captivating social media and email marketing content. Crafting compelling copy for social media posts to ensure cohesive and impactful online brand representation. Demonstrated expertise in understanding client needs and translating them into effective social media campaigns, resulting in increased follower growth and engagement

Assistant Manager, Advertising

Dunkin' BrandsJul 2019 - Nov 2019 • 5 mosAssisted in the development of the national social strategy for Dunkin’, including content strategy and creation, influencer marketing, and social listening. Contributed to developing national marketing strategies for Dunkin’, focusing on driving customer engagement and sales through innovative social media initiatives. Led the planning and execution of the 2019 Dunkin’ holiday campaign, including successfully launching holiday merchandise and engaging social media content. Managed the collaboration with the agency Jones Knowles Ritchie to develop social posts to prepare for the Dunkin’ holiday pop-up shop launch, measure social conversation around the launch, and manage influencers for the campaign. Led new social initiatives for the DD Perks Program Managed and engaged with an online community of 18M+ Dunkin’ consumers

Social Media Coordinator

TripAdvisorApr 2018 - Jul 2019 • 1 yr 4 mosOrchestrated influencer outreach and engagement strategies, recruiting and activating over 1.5k influencers for various social campaigns. Actively managed and engaged with an audience of 10M+ on global social media channels Achieved a 119% increase in engagement on Instagram and Facebook by executing a unique Summer Vacation UGC Series. Collaborated with the brand marketing team to develop a successful social media strategy for campaigns with notable brands such as NYC Go, Refinery29, Thrillist, and Eater.

Account Coordinator

Influence CentralSep 2017 - 2018 • 5 mosRecruited, activated, and managed direct communication with 3K+ influencers for over 100 client campaigns. Developed project timelines and extensive client reports for projects with notable clients such as Mondelez, Amazon, and Braun. Consistently met and/or exceeded KPI goals for campaigns and delivered detailed post-campaign wrap-up analysis deck.

Education

Boston University

Bachelor's Degree, Psychology, SociologySep 2012 - May 2016

Emerson College

Master's Degree, Global Marketing Communications & AdvertisingSep 2016 - Aug 2017

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