Top Talent like Dheandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Dheandra Jack

Social Media Marketing Specialist • Dallas, TX, US • Open to relocation
Content Strategy
Social Media Marketing
TikTok Management
Canva
Digital Marketing
Content Management
Email Marketing
Campaign Management
Content Planning
ActiveCampaign
Content Creation
Influencer Outreach
Marketing Analytics
Marketing
Digital Advertising
Instagram
Sprout
Social Media Communications
Social Media
Available for hire fromNegotiable
Full-Time Roles
Contracts
Innovative Social Media Strategist adept at crafting engaging narratives and implementing data-driven strategies to maximize brand visibility.
I’m a strategic leader in social media with over seven years of experience driving audience engagement and brand loyalty through data-driven insights. As Director of Social Media and Brand Engagement at Matador Network, I grew our audience from 3M to 15M+ followers, achieving 1B+ video views in 2023 and adding 250K new email subscribers to our list in under 2 years. My work at Dunkin’ and TripAdvisor expanded my influencer marketing, branding, and social media marketing expertise. I have a strong track record in crafting content strategy, generating community engagement, and managing cross-functional collaboration projects. I’m passionate about leading teams and creating impactful campaigns and social media experiences.

Work History

M

Director of Social Media + Brand Engagement

Matador NetworkLed development and optimization of a multi-channel digital marketing strategy across platforms, directly aligning initiatives with broader organizational goals Direct a team of remote specialists managing brand social media channels with a collective following of 15M+, ensuring consistent brand messaging and community engagement Spearheaded an email marketing initiative that acquired 250,000+ new email subscribers within two years, increasing retention and reach through segmentation and A/B testing Directed the strategy to achieve 1B+ vertical social media video views in 2023 across all platforms, significantly enhancing brand visibility and engagement Grew social media following from under 3M to 15M+, focusing on scalable content and performance-driven strategies Partnered with editorial and creative teams to align campaigns with brand objectives, leveraging analytics to inform strategy and increase engagement Managed budget allocation and reporting for social media and content projects, ensuring efficient use of resources and alignment with KPIs
F

Freelance

FreelanceNov 2019 - Jan 2021 • 1 yr 3 mosConsulted with diverse clientele, including educational institutions, financial institutions, and lifestyle brands, to develop tailored social media strategies to increase brand awareness, social media followings, and audience engagement Designed content plans and detailed calendars optimized for each platform, driving consistent growth and audience engagement Created visual assets using Canva and developed penetrative social media copy that reinforced brand messaging
D

Assistant Manager, Advertising

Dunkin' BrandsJul 2019 - Nov 2019 • 5 mosContributed to national marketing strategies, focusing on social media and influencer marketing to drive brand engagement and sales Contributed to the planning and execution of the 2019 Dunkin’ holiday campaign, including successfully launching a viral holiday merchandise shop Coordinated with agency partners to craft and execute social media assets, aligning with brand standards and campaign objectives for Dunkin’s holiday campaign Utilized Sprinklr and Meltwater to track campaign effectiveness, delivering insights and comprehensive post-campaign reports Led influencer initiatives from recruitment to campaign execution, amplifying reach and engagement across digital channels Crafted relevant social media content strategy for the DD Perks Program, including shooting content, copywriting, and email marketing efforts Engaged with an online community of 18M+ Dunkin’ consumers
T

Social Media Coordinator

TripAdvisorApr 2018 - Jul 2019 • 1 yr 4 mosOrchestrated influencer outreach and managed influencer-led campaigns, recruiting and activating over 1.5k influencers for various projects Actively managed and engaged with an audience of 10M+ on global social media channels Increased brand engagement by 119% on Instagram and Facebook through a User-Generated Content (UGC) series, enhancing visibility and driving user interaction Partnered with marketing and brand teams to execute collaborations with key brands (e.g., NYC Go, Refinery29), boosting brand presence in high-visibility initiatives
I

Account Coordinator

Influence CentralSep 2017 - Jan 2018 • 5 mosRecruited and managed over 3,000 influencers for 100+ client campaigns, ensuring campaigns met timelines and objectives Developed client wrap-up reports summarizing KPIs, successes, and areas for optimization, guiding future strategy refinement

Education

Boston University

Bachelor's Degree, Psychology, SociologySep 2012 - May 2016

Emerson College

Master's Degree, Global Marketing Communications & AdvertisingSep 2016 - Aug 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Innovative Social Media Strategist adept at crafting engaging narratives and implementing data-driven strategies to maximize brand visibility.
I’m a strategic leader in social media with over seven years of experience driving audience engagement and brand loyalty through data-driven insights. As Director of Social Media and Brand Engagement at Matador Network, I grew our audience from 3M to 15M+ followers, achieving 1B+ video views in 2023 and adding 250K new email subscribers to our list in under 2 years. My work at Dunkin’ and TripAdvisor expanded my influencer marketing, branding, and social media marketing expertise. I have a strong track record in crafting content strategy, generating community engagement, and managing cross-functional collaboration projects. I’m passionate about leading teams and creating impactful campaigns and social media experiences.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Dheandra are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Dheandra Jack

Social Media Marketing Specialist • Dallas, TX, US • Open to relocation
Content Strategy
Social Media Marketing
TikTok Management
Canva
Digital Marketing
Content Management
Email Marketing
Campaign Management
Content Planning
ActiveCampaign
Content Creation
Influencer Outreach
Marketing Analytics
Marketing
Digital Advertising
Instagram
Sprout
Social Media Communications
Social Media
Available for hire fromNegotiable
Full-Time Roles
Contracts

Work History

M

Director of Social Media + Brand Engagement

Matador NetworkLed development and optimization of a multi-channel digital marketing strategy across platforms, directly aligning initiatives with broader organizational goals Direct a team of remote specialists managing brand social media channels with a collective following of 15M+, ensuring consistent brand messaging and community engagement Spearheaded an email marketing initiative that acquired 250,000+ new email subscribers within two years, increasing retention and reach through segmentation and A/B testing Directed the strategy to achieve 1B+ vertical social media video views in 2023 across all platforms, significantly enhancing brand visibility and engagement Grew social media following from under 3M to 15M+, focusing on scalable content and performance-driven strategies Partnered with editorial and creative teams to align campaigns with brand objectives, leveraging analytics to inform strategy and increase engagement Managed budget allocation and reporting for social media and content projects, ensuring efficient use of resources and alignment with KPIs
F

Freelance

FreelanceNov 2019 - Jan 2021 • 1 yr 3 mosConsulted with diverse clientele, including educational institutions, financial institutions, and lifestyle brands, to develop tailored social media strategies to increase brand awareness, social media followings, and audience engagement Designed content plans and detailed calendars optimized for each platform, driving consistent growth and audience engagement Created visual assets using Canva and developed penetrative social media copy that reinforced brand messaging
D

Assistant Manager, Advertising

Dunkin' BrandsJul 2019 - Nov 2019 • 5 mosContributed to national marketing strategies, focusing on social media and influencer marketing to drive brand engagement and sales Contributed to the planning and execution of the 2019 Dunkin’ holiday campaign, including successfully launching a viral holiday merchandise shop Coordinated with agency partners to craft and execute social media assets, aligning with brand standards and campaign objectives for Dunkin’s holiday campaign Utilized Sprinklr and Meltwater to track campaign effectiveness, delivering insights and comprehensive post-campaign reports Led influencer initiatives from recruitment to campaign execution, amplifying reach and engagement across digital channels Crafted relevant social media content strategy for the DD Perks Program, including shooting content, copywriting, and email marketing efforts Engaged with an online community of 18M+ Dunkin’ consumers
T

Social Media Coordinator

TripAdvisorApr 2018 - Jul 2019 • 1 yr 4 mosOrchestrated influencer outreach and managed influencer-led campaigns, recruiting and activating over 1.5k influencers for various projects Actively managed and engaged with an audience of 10M+ on global social media channels Increased brand engagement by 119% on Instagram and Facebook through a User-Generated Content (UGC) series, enhancing visibility and driving user interaction Partnered with marketing and brand teams to execute collaborations with key brands (e.g., NYC Go, Refinery29), boosting brand presence in high-visibility initiatives
I

Account Coordinator

Influence CentralSep 2017 - Jan 2018 • 5 mosRecruited and managed over 3,000 influencers for 100+ client campaigns, ensuring campaigns met timelines and objectives Developed client wrap-up reports summarizing KPIs, successes, and areas for optimization, guiding future strategy refinement

Education

Boston University

Bachelor's Degree, Psychology, SociologySep 2012 - May 2016

Emerson College

Master's Degree, Global Marketing Communications & AdvertisingSep 2016 - Aug 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.