Diego Hurtado

UI Designer

UI/UX Design

Product Design

Web Design

Brand Identity

UX research

Prototyping

Wireframing

Figma

Branding

Available for hire fromNegotiable

Contracts

I design intuitive user experiences for mobile apps, and build high-converting websites. Experienced in creating for startups, social media, music, solar power, entertainment, medical and more.

Welcome! I'm Diego, a UI/UX Designer of 6+ years. Passionate about innovative, intuitive products, user-centric features, and visual design. I lead the end-to-end design process for my clients' websites and applications through: market/competitive research, brand strategy, wireframing, implementing a consistent branding style, high-quality visual design, prototyping, mockups & user research such as interviews, user testing, quantitative & qualitative UX research. On my free time I also create murals, music, photography and videos for fun. Constantly in love with new activities that get my creativity flowing. This keeps me imaginative and innovative in my design work. Feel free to check out my portfolio at www.visiovisions.com

Projects

SoundWavy App

Led the product design process for an innovative hybrid app combining social media and music. I was in charge of: -Market/competitive research -Understanding 2 types of users' unmet needs in current market -Creating a branding identity, maintaining consistency throughout -Wireframing, user flows -Ideating unique features that solve user problems, and make app fun -High-fidelity prototyping -User testing/Research -Handing off to and collaborating with developers See More

NearPro Website Design & Development

A website I designed and built for a startup which I'd led the app design process for. Goals were: -follow the apps' branding identity -high-converting -explain to both types of users what the startup does, within seconds -good UX -fast loading -SEO-friendlySee More

Work History

Founder & UI/UX Designer

Visio Visions LLCLeading the end-to-end UI/UX design process for mobile apps & websites through market/competitive research, early user research, ideation, wireframing, branding strategy, consistent branding style, high-quality trendy visual design, prototyping, mockups, UX research including interviews, user testing, qualitative & quantitative research, and successful handoff to developers. For websites, responsibilities also include responsive design for web, tablet & mobile, SEO optimization, fast-loading, and high-converting designs. Skilled in a wide range of programs including Figma, Sketch, XD, Zeplin, Protopie, Principle, WordPress + Elementor, Adobe Photoshop, Illustrator, and many more.

Associate VP of Marketing

Nu Alpha Kappa Fraternity, Inc.Brand strategy & design for the National E-Board of Nu Alpha Kappa Fraternity, Inc. Creating posts for social media & web, handling the design & copywriting. Collaborating with directors of Communication, Business Operations, DEI, Intake Director & other fraternity leaders. This role also involves reviewing & approving social media posts for all chapters to ensure quality, and helping/creating designs for them as needed.

Graphic Designer

San Jose State UniversitySep 2017 - Apr 2018 • 8 mosGained professional experience as a graphic designer for the Marketing & Communications team at the College of International & Extended Studies. Successfully created projects that increased student engagement and raised funds for the college, following design style guidelines and marketing specific programs to reach intended target audiences. Created flyers, posters, & web ads as well as photography, forms, surveys, and wrote HTML + CSS for email templates. Used Adobe Photoshop, Adobe InDesign, Acrobat & Pardot for projects.

Education

San Jose State University

Bachelor of Arts - BA, Fine/Studio Arts, General2014 - 2018

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I design intuitive user experiences for mobile apps, and build high-converting websites. Experienced in creating for startups, social media, music, solar power, entertainment, medical and more.