Diego Marquez

Product Designer • UI Designer • UX Designer • Dalung, Bali, ID

Product Design

Design Strategy

Design Thinking

UI/UX Design

User-Centered Design

User Flows

Available for hire fromNegotiable

Contracts

Experience Design | Strategy & Innovation | Punk Rock

I'm a Design Leader with over 15+ years of experience in Digital Design and Product Innovation, I have led multi-disciplinary teams on projects ranging from banking, sports, learning platforms, and luxury retail throughout Europe, the Middle East and Asia. My strengths as a designer come from a forward-thinking and DIY attitude. I am equally comfortable designing both interfaces and experiences, leading complex projects, and partnering with clients to deliver the most innovative experiences for their customers. As an unconditionally curious person, I truly believe a better future can be created through the conscious use of technology. I'm also straight edge, a surfer, and a martial arts aficionado.

Projects

Amaala

A grandiose internal portal fit for a Saudi Arabian giga-project. *Project under NDA, password required.See More

Antum

Upgrading loyalty & entertainment in KSA. *** Project under NDA, for legal reasons this content is password protectedSee More

Newton

Changing the narrative about personal finances. *** Project under NDA, for legal reasons this content is password protectedSee More

HSBC

A legacy bank’s digital transformation for a worldwide audience *** Project under NDA, for legal reasons this content is password protectedSee More

HITACHI

Redefining warehouse management *** Project under NDA, for legal reasons this content is password protected See More

Work History

Design Leader

dmqz.coFreelancerI'm currently working with emerging businesses with their branding and strategy efforts. Additionally, I am dedicating time as a co-founder to launch a martial arts-inspired streetwear clothing brand.

Mentor

adplist.orgOffering mentorship to young designers about the industry, craft and skills, digital products and how they shape society, and career growth in general.

Experience Design Lead

ustwoFreelancerNov 2021 - Oct 2022 • 1 yrSet up a business incubator for a renowned brand in Japan in order to expand its potential in the market and uncover new opportunities. Using an existing project as a guide, I helped lay the foundations of a Human-Centered Design approach to innovation and raised awareness and internal collaboration. *Led the experience design process end-to-end, from validating the initial idea to designing an MVP, and creating a roadmap, and future vision for the product. *Facilitated innovation workshops with senior key stakeholders. Brought internal alignment between silos and departments. *Promoted brand integrity and collaboration between internal and external teams. *Successfully launched an App during Q3 FY 2023 with 8000+ downloads.

Experience Design Lead

DesignitFull-time EmployeeOct 2019 - Sep 2021 • 2 yrsI led the setup of a new studio in Dubai, bringing the brand to the GCC region. Alongside the Head of the Studio, I immersed myself in understanding the market, developed new relationships with potential clients, and facilitated the transfer of design expertise and maturity to partner companies. *Redefined and launched a loyalty programme for the biggest retail group in KSA achieving widespread acceptance and extended rollout across 1700+ stores and 92 brands in 10 countries. *Designed an intranet portal for a luxurious hospitality destination (a key part of NEOM and the PFI) with a projected growth of 250-20,000+ users within a year. *Contributed to New Business development efforts alongside the Head of Studio.

Senior Digital Designer

DesignitAug 2018 - Oct 2019 • 1 yr 3 mosAs a Senior Designer, I assumed a multifaceted role that included mentoring and the development of studio culture, elevating the design team's standards and establishing relationships with other offices. Redesigned the digital learning experience of a global brand offering free content and a community of like-minded professionals. Introduced and designed the first neo-bank in Eastern Europe's 10+ countries. Helped drive innovation towards a cleaner future for a fossil fuel company. Supported the Head of People (HR) on talent acquisition and brand presence attending portfolio reviews and guidance of graduates of Central Saint Martins.

Education

Hyper Island

Leading Teams in the Digital Age, Design2019

Experience Haus

Product Strategy & Management, Design2019

IED Madrid

Digital Design, Web Page, Digital/Multimedia and Information Resources Design2007 - 2009

IES Alameda de Osuna

2006 High School Diploma; E.S, Humanities2004 - 2006

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