Dolores Ormaechea

Creative & Brand Strategist • Social Media Marketing Specialist • Content Marketing Manager • Italy

Communication

Digital Marketing

Content Strategy

Brand Strategy

Brand Identity

Paid Ads

Operations Management

Branding

Visual Identity

Strategic Communications

Crisis Management

Facebook Ads

Available for hire fromNegotiable

Contracts

Full-Time Roles

Detail-oriented Digital Marketer & Corporate Communication Specialist, with a passion for data, strategy and brand identity.

Intuitive and versatile, expert in corporate communication and content marketing. I have helped brands from various sectors to achieve their communication goals, as well as to redefine their strategy based on data analysis and user-centricity. When I'm not working, you can find me at the sea, trekking in the mountains or with family and friends.

Work History

Operation Marketing Specialist

Bluserena Hotels & ResortsNov 2023 - Present • 11 mosResponsible for overseeing marketing operations, likely contributing to the development and execution of marketing strategies to enhance brand presence and drive customer engagement.

Communications Specialist

Pomilio BlummFull-time EmployeeJun 2022 - Aug 2023 • 1 yr 3 mosContent generation for social media and newsletters of EU projects, departments and organisations: DG INTPA, DG NEAR, DG COMP, ENISA, Food Wave Project. Creation of content strategies based on business objectives. Definition of the editorial plan in collaboration with the creative team. Analysis and reporting of KPIs to optimise strategies. Management of feedback with clients using the Basecamp platform.

Lead Generation Analyst

VerisureMay 2021 - Sep 2022 • 1 yr 5 mosCollaboration in the development of the B2C communication strategy in social media. Definition of the editorial plan for social media and the website. Support in lead analysis and reporting. Coordination of the tasks of the creative team. Support in the management of Google Ads and Meta campaigns.

Social Media Manager

EncenderMay 2019 - Apr 2021 • 2 yrsCollaboration with the Project Manager in the development of the B2B communication strategy of Tenaris Argentina. Management of the relationship with customers and suppliers. Planning, creation and programming of posts on social media. Coordination of the tasks of the creative team. Event coverage. Analysis and reporting of KPIs.

Community Manager

EncenderMar 2020 - Dec 2020 • 10 mosGeneration of the editorial plan. Content writing and publication. Coordination of tasks with the team. Events coverage. Metrics reports.

Marketing Consultant

Sofía Bevilacqua AccesoriosJan 2016 - Jan 2021 • 5 yrs 1 moCommunication consultant in social media and e-commerce. Assistance and styling in photo shoots. Re-design of logo and business card.

Art Direction Assistant

FarmacityApr 2019 - Apr 2019 • 1 moArt direction assistance for a social media campaign for beauty and hygiene products.

Digital Communications Intern

Radio MitreJun 2018 - Dec 2018 • 7 mosCopywriting for social media posts.

Marketing Assistant Intern

ChwalaJul 2016 - Dec 2017 • 1 yr 6 mosSupport in the definition of the marketing and communication strategy in line with the company's objectives. Supervision and management of marketing activities (e-commerce, social media, influencers, events). Customer and supplier relations. KPI analysis and reporting. Assistance and styling for photo shoots.

Education

Catholic University of Argentina

Institutional Communications and Advertising, MarketingFeb 2014 - Dec 2018

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