Drew Lotter

Top Earner

Marketing Strategy

Creative Marketing

Digital Advertising

Brand Strategy

Adobe Creative Suite

Design

Motion Graphics

Motion Design

Brand Design

Branding

Photography

Graphic Design

Advertising

Digital Marketing

Marketing

Available for hire fromNegotiable

Contracts

Social Media, Marketing, Content Creation, Graphic Design & More!

A SELF STARTER & TREND SETTING CREATIVE & DESIGNER. With a keen eye for emerging industry trends, I am a Graphic Designer / Digital Marketer with 3.5 years of diverse experience in the theatrical, entertainment and educational world. Specializing in harnessing the power of visual storytelling, I strive to create compelling designs and campaigns that vividly capture the essence of stage productions and entertainment projects. Known for consistently pushing boundaries, consistently hope to deliver innovative, unforgettable, and enduring impactful experiences for all audiences, no matter the area of art. To view more about me, my experience & my work, feel free to visit my links below! I look forward to working with you!

Projects

Life Sucks Branding & Marketing

How do you market a show coming back from covid with a title like "Life Sucks."? Well, you flip the connotation of the title and introduce these oh-so-relatable characters to the audience. It might've been one big pity party, but it was the first fully sold-out production at OU Drama in a long time. See More

Mac Beth Branding & Marketing

'Mac Beth' Erica Schmidt, and directed by Dr. Kate Busselle. Using unique marketing strategies like "Join the Macbeth Club" posters (the main premise of the play), a promotional shoot like never seen before, and pre-show teasers to hype up the start of the rehearsal process/casting announcement, Mac Beth, became another one of our sold out shows for the season, with 4/6 shows sold out.See More

Everybody Branding & Marketing

Work History

Marketing Direcgtor

OU School of DramaApr 2020 - Present • 4 yrs 7 mos• Develops comprehensive social media strategies, overseeing &executing all aspects of content creation, including show promotional materials, recruitment ads, interactive content • Develop and execute monthly content calendars while overseeing the design, adaptation, and maintenance of production artwork, ensuring a seamless blend of social media assets, printed materials,and advertisements. • Collaborate directly with the program director, recruitment coordinator, and team for recruitment and school-wide marketing materials. • Maintain and update program website content regularly, analyzing KPIs and engagement statistics for growth and adaptation. • Analyze KPI's and measure engagement statistics to ensure growth &adapt as need be. • 900+ followers since starting, and over 250% growth in Engagement. • Identified and explored new marketing strategies resulting in a wider audience and increased brand visibility &applications for the OU School of Drama. • Resulting in countless sold out shows within our seasons, within the past two years.

Creative Designer

Super Awesome FriendsAug 2023 - Present • 1 yr 3 mos• Creates and designs social media graphics for a wide variety of Clients • Clients include, but not limited to; Spamalot, Purlie Victorious, Pay the Writer, The Wiz, RISENY,&more • Resizes key art for print and marquee designs • Works directly with Creative Designer, Account Manager and Project Manager • Develops visuallycaptivating and innovative designs that not only convey the client's message effectively but also push creative boundaries to deliver distinctive and engaging visual solutions.

Graphic Designer

Marathon DigitalJan 2023 - Present • 1 yr 10 mos• Collaborate with Content Manager to create Social Media Graphics and Motion Graphics for diverse Clients • Clients include, but not limited to Hamilton, Hadestown, Dear Evan Hansen, Parade, Into the Woods, Back to the Future, Shucked, Ham4Progress, Pretty Woman, Jujamcyn, Mamma Mia, &more.

Marketing Associate

Rob Lake MagicMay 2023 - Present • 1 yr 6 mos • Generate new internal and external promotional graphics pieces and campaigns • Work with other entries for cross-branding and cross-promotion campaigns • Timely adapt or modify existing assets with distinct specifications and deadlines for use with multiple promoters and venues around the globe • Regularly update or generate graphics including socials, promotional pieces, and press kit based on the constant influx ofnews reviewsandacclaim Implementcreative marketing strategies to promote Rob Lake Magic shows and events, ensuring maximum audience reach and engagement

Graphic Design Intern

Studio71Jan 2022 - May 2022 • 5 mos Worked alongside Design Team- Senior & Junior Designer • Worked on a variety of rebrand projects for different talent via Youtube • Developed differentthumbnail assets for Snapchat Shows • Assisted in the creation of Newsletters for internal distrubution • Participated ni Internship Program Wide Seminar weekly- while working on a final group project simultaneously throughout internship

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

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Education

University Of Oklahoma

Bachelor's Degree, Major: Acting / Minor: BusinessSep 2019 - May 2023

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