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Nirupam Singh

Creative & Brand Strategist • Content Marketing Manager • Social Media Marketing Specialist • Kitchener, ON, CA

Photoshop

Lightroom

Brand Strategy

+24

Available for hire from$26.00 / hr

A “best of both worlds” strategist and creative with a knack for user acquisition and retention.

Experienced and highly creative social media manager who has led digital campaigns for community, customer, and sporting events. Created work for Mercedes, Subaru, Porsche, Mclaren and other luxury car brands. Currently working for Racing Edge I am passionate about the future of social media and how we can utilize the latest digital technology to tell stories in innovative new ways. As an early adapter of social media, I pride myself on my ability to keep track of the latest industry developments and incorporate them into my digital plans. I have a flexible approach and am proficient with the Adobe Creative Suite. So free feel to shoot me a message! I love chatting about Formula 1, automotive-related and travel! Attached are some of my favourite photos.

Projects

Work History

Brand Marketing Specialist

Pfaff Automotive Partners Oct 2020 - Present • 3 yrs 10 mosI continuously developed Pfaff's Mercedes and Subaru social media presence; community management, creative direction, and marketing strategy. When starting at Mercedes and Subaru, I was tasked with taking our social media to the next level. Within 3 months, wed grown 45% on Instagram, and 5% on Facebook. Monitoring and maintaining all digital platforms including corporate website, along with website analytics and reporting digital campaign performance and Monitoring and reporting on Search Engine Marketing and Search Engine Optimization activities Developing campaign briefs for upcoming and new inventory including brand activations and project manage the process from strategy planning to execution, in ongoing collaboration Mercedes-Benz Canada and Subaru Canada. Overseeing content creation process in collaboration with production companies and producer, for both organic and paid digital channels. Report on insights that help to inform Organic and Paid social media, analyzing and evaluate brand content performance on a weekly, monthly basis; optimize content to meet brand/channel needs and objectives Planning, and building partnerships for sponsorships for the year to increase brand awareness in the community. Managed the development and implementation of several campaigns through all digital channels including Mercedes and Subaru models. Duties spanned 360-project management and included: sourcing and creating content, briefing graphics and creative, planning marketing communications of each vehicles features. Ad-hoc campaign support monthly brand offers, new product communications, retailer announcement emails, Sales Events etc. Coordination with stakeholders to guarantee the workflow, documentation, and brand standards are being upheld. Email marketing monthly newsletters and communicating offers and events to a list of 20,500 contacts across Mercedes and Subaru; maintained an open rate of 50-60% and click-rate of 25%

Photographer

NirusinghrJun 2017 - Present • 7 yrs 2 mosNirusinghr is my photography business, specifically based on creating stories with brands that are looking to go beyond community engagement. I've been fortunate to have produced photos for Prince Adventures, Mac Clark Racing, Porsche Club of America, Home Hardware and more. Some of my responsibilities with my business include. Collaborating with artists (ranging from 50k to 3.2 million followers) in Canada to connect with like-minded individuals and broaden my presence on social channels. Maintaining relationships with clients and agency partners to plan and execute the planning process for any branded content Developing a knowledge of the social media landscape and content marketing to better serve the clients needs. Overseeing and executing the content creation process in collaboration with other creatives and or producers, Duties span creative writing, video production and building stories. Developing photo, GIF and video content for brans including Porsche, Audi, BMW, McLaren, Mazda Engaging with the automotive community to build a network of clients that have to lead to work with car rallies, magazines and online publications. Self-marketing by producing promotional materials, cold outreach to clients through media pitches and creating/maintaining a website. Proficiency in industry-standard gear, including professional DSLRs, lenses and software such as Adobe Lightroom, Photoshop, Premiere Pro, Da Vinci Resolve Facilitating meetings with brands on how they want to communicate and present themselves through their imagery.

Content Producer/Social Media Manager

Mac Clark Racing Jan 2020 - Apr 2021 • 1 yr 4 mosCreated and developed unique digital content strategies for Mac Clark Racing and partners including MIR Raceline, Bell Helmets, Sekanskin and Britain West Motorsport. Travelling for 10+ rounds of the Toyo Tire F1600 Championship. A role that required an entrepreneurial, self-sufficient and resourceful work ethic. Served as a consultant on Brand Strategy to ensure maximum growth, always ensuring content planned and created aligned with overall strategy and messaging of the brand. Used Instagram and Twitch for growth/awareness by producing digital media including video production and photo production to curate to niche audiences, reaching an average of 8,000 people with 1,000 engagements per month. Coordinating client content briefs and production schedule ahead of event weekends, while leading a team of content creators to deliver on briefs and objectives set ahead of each event. Created social strategies to raise awareness for sponsorship and increasing website views leading to sponsorship with Cosmos Sports and Entertainment and managed by Speed Group and James Hinchcliffe. Key duties included managing content schedules, creating infographics on Adobe Creative Suite, creative writing for our website, covering Mac Clark at major events and providing accurate and engaging coverage throughout the race weekends.

Education

Wilfrid Laurier University

Bachelor's Degree, Bachelor of ArtsSep 2015 - May 2019

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