Top talent is on Pangea
You are viewing Alexandra's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Alexandra Goldie
Content Marketing Manager • Growth Marketing Manager • Boston, MA, US
Account Management
Consulting
Project Management
Email Marketing
Display Ads
Social Media Marketing
Social Ad Campaigns
Print Advertising
Digital Advertising
Digital Marketing
Marketing Strategy
Content Strategy
Content Management
Content Creation
Copy Editing
Copywriting
Experienced Digital Marketer
I am a well-rounded self-starter with a passion for digital marketing, account management, and high-ticket sales. I deliver strong and consistent results for my clients as well as for their customer base. Having partnered with top brands in the home industry, I am eager to expand my scope across the digital landscape. Part creative, part analyst, I have a strong eye for detail and drive results!
Projects
Exclusive Project Overview
Most of the projects I have done are exclusive, preventing me from sharing strategy, creatives, data, etc.Work History
F
Digital Marketer
FreelanceMay 2022 - Present • 2 yrs 4 mos-Contract marketing strategy development and execution across various niches such as digital advertising, email marketing, copywriting, copyediting, and content creation -Digital marketing and advertising strategy consulting (i.e. goal setting, investment tactics, spend allocation, return on ad spend, etc.)W
Perigold Advertising Lead/Strategic Account Manager
WayfairApr 2021 - May 2022 • 1 yr 2 mos-Led advertising expansion strategy to Wayfair's luxury brand, Perigold -Pitched, negotiated, and closed omni-channel magalog placement packages for Perigold's top luxury brands -Built credibility and trust to influence buying decisions -Created demand by matching business problems to product and service solutions -Led internal and external project management for advertising initiatives -Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experienceW
Advertising Strategic Account Manager
WayfairFeb 2020 - Apr 2021 • 1 yr 3 mos-Managed advertising investment strategies for top brands across various categories such as Grills, Housewares, Mattresses, and Rugs -Developed, pitched, negotiated, and closed multi-million dollar advertising investment packages including Onsite Display, Offsite Audience Extension, Pay Per Click platforms, major event sponsorships, influencer marketing, catalog placements, etc. -Managed execution of advertising strategies, continuously optimizing to drive strong Return on Ad Spend, Engagement, and Brand Recognition -Captured incremental advertising revenue via add-on quarterly pitches -Created demand by aligning business problems and/or goals to product solutions -Partnered with cross-functional internal stakeholders to add value to overall brand business -Built credibility and trust to influence brand investment decisions -Key contributor to development of Strategic Account Management initiative and role type, driving significantly improved supplier/brand advertising partnershipsW
Senior Promotions Associate
WayfairDec 2017 - Jan 2020 • 2 yrs 2 mos-Optimized promotional portfolio by curating strong event assortments, developing innovative event concepts, and analyzing performance data to implement iterations to drive consistent engagement and revenue growth -Cross-functional alignment with senior category stakeholders to drive category growth initiatives such as supply chain and COGS strategies -Pitched and oversaw execution of Living Room Furniture break-out into Upholstery and Entertainment Furniture, driving significant growth for respective categories -Attended Las Vegas and High Point Furniture Markets four times per year to pitch key promotional initiatives, maintain strong relationships, and review showroom products with strategic supplier partners -Created mentorship program for new-hires and junior team membersEducation
University of Rhode Island
Bachelor's Degree, CommunicationsMay 2014How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
Experienced Digital Marketer
I am a well-rounded self-starter with a passion for digital marketing, account management, and high-ticket sales. I deliver strong and consistent results for my clients as well as for their customer base. Having partnered with top brands in the home industry, I am eager to expand my scope across the digital landscape. Part creative, part analyst, I have a strong eye for detail and drive results!
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
Top talent is on Pangea
You are viewing Alexandra's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Alexandra Goldie
Content Marketing Manager • Growth Marketing Manager • Boston, MA, US
Account Management
Consulting
Project Management
Email Marketing
Display Ads
Social Media Marketing
Social Ad Campaigns
Print Advertising
Digital Advertising
Digital Marketing
Marketing Strategy
Content Strategy
Content Management
Content Creation
Copy Editing
Copywriting
Projects
Exclusive Project Overview
Most of the projects I have done are exclusive, preventing me from sharing strategy, creatives, data, etc.Work History
F
Digital Marketer
FreelanceMay 2022 - Present • 2 yrs 4 mos-Contract marketing strategy development and execution across various niches such as digital advertising, email marketing, copywriting, copyediting, and content creation -Digital marketing and advertising strategy consulting (i.e. goal setting, investment tactics, spend allocation, return on ad spend, etc.)W
Perigold Advertising Lead/Strategic Account Manager
WayfairApr 2021 - May 2022 • 1 yr 2 mos-Led advertising expansion strategy to Wayfair's luxury brand, Perigold -Pitched, negotiated, and closed omni-channel magalog placement packages for Perigold's top luxury brands -Built credibility and trust to influence buying decisions -Created demand by matching business problems to product and service solutions -Led internal and external project management for advertising initiatives -Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experienceW
Advertising Strategic Account Manager
WayfairFeb 2020 - Apr 2021 • 1 yr 3 mos-Managed advertising investment strategies for top brands across various categories such as Grills, Housewares, Mattresses, and Rugs -Developed, pitched, negotiated, and closed multi-million dollar advertising investment packages including Onsite Display, Offsite Audience Extension, Pay Per Click platforms, major event sponsorships, influencer marketing, catalog placements, etc. -Managed execution of advertising strategies, continuously optimizing to drive strong Return on Ad Spend, Engagement, and Brand Recognition -Captured incremental advertising revenue via add-on quarterly pitches -Created demand by aligning business problems and/or goals to product solutions -Partnered with cross-functional internal stakeholders to add value to overall brand business -Built credibility and trust to influence brand investment decisions -Key contributor to development of Strategic Account Management initiative and role type, driving significantly improved supplier/brand advertising partnershipsW
Senior Promotions Associate
WayfairDec 2017 - Jan 2020 • 2 yrs 2 mos-Optimized promotional portfolio by curating strong event assortments, developing innovative event concepts, and analyzing performance data to implement iterations to drive consistent engagement and revenue growth -Cross-functional alignment with senior category stakeholders to drive category growth initiatives such as supply chain and COGS strategies -Pitched and oversaw execution of Living Room Furniture break-out into Upholstery and Entertainment Furniture, driving significant growth for respective categories -Attended Las Vegas and High Point Furniture Markets four times per year to pitch key promotional initiatives, maintain strong relationships, and review showroom products with strategic supplier partners -Created mentorship program for new-hires and junior team membersEducation
University of Rhode Island
Bachelor's Degree, CommunicationsMay 2014How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available Now
Book a Call
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