Eddie Kagemana

Growth Marketing Manager • Toronto, ON, CA

Digital Marketing

Consulting

Affiliate Marketing

Campaign Management

Strategic Partnerships

Partnership Development

Available for hire fromNegotiable

Contracts

Performance Marketing Consultant Specializing in Affiliate Programs and ROI Optimization

Performance marketing consultant with extensive experience optimizing campaigns, increasing revenue, and building effective partnership programs. Skilled in managing large-scale portfolios, using analytics to improve affiliate programs, and collaborating with cross-functional teams to achieve KPIs. Proficient in contract negotiation, digital strategy, and ROI optimization across industries such as SaaS and ecommerce. Bilingual in English and French, with expertise in navigating international markets.

Work History

Senior Manager - Business Development And Affiliate Partnerships

upyieldStrategically identify and pursue new market opportunities, develop proposals, and collaborate across teams to drive revenue growth. Recruited, onboarded, and optimized affiliate programs, ensuring compliance and delivering measurable ROI. Achieved revenue targets by implementing effective forecasting, upselling strategies, and financial management.

Senior Sales Manager

Integrated Data Solutions GroupAug 2021 - Oct 2022 • 1 yr 3 mosManaged a seven-figure portfolio for finance, insurance, and home services sectors, overseeing campaign optimization and data analysis. Surpassed client KPIs by implementing affiliate strategies that improved client engagement and ad spend efficiency. Achieved a 25% increase in revenue by identifying emerging trends and proactively adjusting campaigns.

Director of Sales & Marketing

CANAFARMA CORP.Apr 2019 - Jul 2021 • 2 yrs 4 mosSpearheaded performance marketing initiatives for CBD brands, scaling monthly revenue to over $500K in under 8 months. Diversified marketing channels, including influencer and affiliate marketing, to enhance customer acquisition and retention. Reduced CPA by 30% through conversion optimization and budget allocation strategies, leading to efficient brand scaling.

Senior Account Executive

JumbleberrySep 2016 - Jun 2019 • 2 yrs 10 mosManaged Direct-to-Consumer and eCommerce brand portfolios, generating over $25M in annual revenue. Advised clients on strategic affiliate practices, consistently exceeding revenue goals and driving campaign success.

Education

University of Toronto

Bachelor of Science (B.Sc.), Biochemistry and French2008 - 2013

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