Edward Tam

Experienced in leading Product / UX design from concept to launch across B2C, B2B, SaaS and enterprise level products. I prioritize being customer centric, results oriented and a highly collaborative team player. Portfolio: https://edwardtam.webflow.io/ Skills: • Product Design, UX/UI Design • User research (Qualitative & Quantitative) • User testing • Responsive web app design • Mobile app design (iOS / Android) • User centered design, Design thinking • UX audits • Figma, Adobe CC • Usability best practices (inc. WCAG)

Projects

Quickbooks Online Payments

Quickbooks Online is a Financial Management Software (FMS) that enable small business owners to take control of their business financials all in one place. As part of the payments team, the goal is to make it easy for small business owners to get paid and stay organized. The introduction of bank payments addresses many pain points small businesses have today, which our current payment landscape does not solve for. Below will outline my involvement in the end to end design process. I led the design of QuickBooks Payments, overseeing the end-to-end design process. Conducted research studies and collaborated with cross-functional teams to enhance the product's usability and visual appeal.See More

A Digital Music Distribution App

CoOp is a web application used by WMG and ADA Music to empower artists and labels with music distribution. It enables users to upload tracks, manage metadata, and distribute music to platforms like Spotify, Apple Music, Amazon Music, and other digital music stores. Prior to this project, the system was causing significant inefficiencies for teams, including cumbersome workflows, a dated user interface and affected ADA's competitive edge in the fast-evolving music industry. These issues left ADA struggling to keep up with more modern and agile competitors in the music distribution space. My goal was to redesign CoOp to create a more streamlined, intuitive and powerful user experience that would better serve the needs of artists and labels. See More

A Virtual Credit Card App

A Visa Debit Card allows clients who don’t have access to a credit card an alternative way to shop and pay bills online, by enabling their debit account as a bridge to make visa payments. However, the visa debit payment method was only available by issuing a physical card, which had an inconvenient application process and long processing time. My role in this project was to design the end to end virtual visa debit card experience. From research, concept ideation, design, testing and working with developers on launching the experience.See More

A Food Delivery App

My role in this project was to design the mobile UX and UI for a delivery app. A lot of the heavy lifting on the visual design and branding aspect was already completed before I was brought into this product with the agency. With most of the standards already defined, my contribution primarily focused on creating the add to cart and checkout journey for the app.See More

Work History

Senior Product Designer

Warner Music GroupDec 2022 - Jan 2025 • 2 yrs 2 mosAs a Senior Product Designer, I designed music distribution products used for managing and delivering music to Spotify, Apple Music, Amazon Music, and other digital service providers. Collaborated consistently with cross functional teams alongside PMs, developers and technology partners.

UX Educator / Mentor

CareerFoundryAs a UX Educator / Mentor, I provide guidance and support to students pursuing careers in UX design.

Senior Product Designer

RBCSep 2021 - Dec 2022 • 1 yr 4 mosAs a Senior Product Designer, I designed customer facing technologies for the RBC mobile banking app on iOS and Android. Evaluated interactions for inclusivity, ensured visual design consistency and provided design guidance to teams. Projects include virtual Visa Debit, digital void cheque, chatbot, in-app search, money movement and more.

Senior UX Designer

ScotiabankJan 2021 - Sep 2021 • 9 mosAs a Senior UX Designer, I designed and improved the UX of an investment banking system by synthesizing insights, understanding technical limitations and balancing business requirements. Worked closely with product owners, business analysts, developers and key stakeholders as a strategic partner. Frequently presented designs and facilitated working sessions with the cross functional team.

Senior Product Designer

IntuitNov 2019 - Dec 2020 • 1 yr 2 mosAs a Senior Product Designer, I lead the product design of QuickBooks Payments Canada by overseeing the end-to-end design process including early discovery research, visual design, interaction design, prototyping and usability testing. Created and facilitated qualitative and quantitative research studies such as usability tests, A/B tests, customer prototyping sessions and other experimentations to inform the iterative design process. Collaborated with a cross functional agile team alongside PMs, developers, XD and technology partners.

Education

University of Waterloo

Bachelor of Arts, Design

Google

UX Design Professional Certificate

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