Top Talent like Elena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Elena Raso

Social Media Marketing Specialist • Content Marketing Manager • Email Marketing Specialist • Squamish, BC, CA
Slack
Discord
Influencer Outreach
Lead Magnet Writing
LinkedIn
SEO
YouTube Analytics
Final Cut Pro
Zoom
Collaboration
Leadership
Team Management
Task Delegation
Consulting
Lightroom
Drip
Newsletter Management
MailChimp
Google Drive
Marketing Analytics
YouTube
Pinterest
Client Communication
Project Management
Semrush
Email Marketing
A/B Testing
Cross-functional collaboration
E-Commerce
Content Planning
Prospecting
Sales Copy
Social Media Communications
SaaS
Communication
Content Writing
Research
Microsoft Outlook
Project Development
Budgeting
Cold Call
Content Management
Branding
Google Sheets
Entrepreneurship
Adobe InDesign
Brand Development
Start-ups
Client Management
Content Creation
Photography
Sales
Event Assistance
Event Coordination
Event Marketing
Social Media
Competitive Analysis
Slide Decks
Wix
Squarespace
Market Research
Adobe Photoshop
Onboarding
Google My Business
Qualitative Analysis
Lead Generation
B2B Marketing
Photo Editing
Public Relations
Trello
Event Management
Business Development
Content Strategy
Twitter
Facebook Business Pages
Instagram Reels
Eventbrite
CRM
Event Planning
Promotion
Buffer
Organization
TikTok Management
Reels
TikTok
Planning
Instagram
Social Media Management
Influencer Marketing
HubSpot
Hootsuite
Microsoft Excel
Monday.com
Notion
Photoshop
Adobe Creative Cloud
Canva
Copywriting
Facebook
Marketing
Promotional Marketing
Later
Social Media Marketing
Social Media Design
Available for hire fromNegotiable
Contracts
Creative and results-driven Social Media Strategist with 11+ years of experience
With over 11 years of hands-on experience in marketing and social media management, I bring a blend of expertise and passion to every project. I thrive on driving engagement, nurturing communities, and crafting compelling brand stories that resonate with audiences. From orchestrating viral campaigns to leading cross-functional teams, I excel in creating impactful strategies that elevate brand visibility and drive results. With a knack for content creation and a keen eye for detail, I am dedicated to fostering positive brand experiences and driving customer engagement. My journey in digital marketing has been fueled by a genuine enthusiasm for leveraging online platforms to connect with audiences and drive business growth.

Work History

V

Social Media & Industry Relations Lead

Vancouver Film SchoolFull-time Employee● Developing and executing social media strategies by conducting market research and audience insights, resulting in 32% engagement increase and 3x follower growth rate and an increase in website click-through rate (CTR) from 76% to 112%. ● Orchestrated a viral Instagram Reel with over 2M plays, reaching 1.4M accounts and amassing 272k likes, resulting in a substantial growth of over 10k new followers for the company's page. ● Leading our North American and Global PR agencies to develop omnichannel strategies for press for faculty, alumni, news and events, resulting in multiple viral PR campaigns. ● Collaborating with cross-functional teams, including marketing and creative, to ensure cohesive brand and messaging. ● Spearheading organizing the social media content calendar to share alumni success, and faculty news to promote Vancouver Film School’s 15 programs. ● Organizing a monthly Online Industry Talk webinar on Zoom with alumni and industry professionals working in film, television, design, animation, and video games. Responsible for booking speakers, event promotion and the digital operations of the events. ● Speaking at Orientation days online via Zoom to new students on behalf of the marketing department to encourage students to engage with the brand on social media and participate in fun and creative trends that are shared onto the brand accounts. ● Representing Vancouver Film School at industry events and conferences, presenting and networking with key stakeholders.
N

Social Media Manager

Niagara Vintage Wine ToursApr 2020 - Feb 2021 • 11 mosDeveloped and implemented new social media strategies and plans to attract new clients and increase brand awareness. Produced original social media content and assisted in the creation and management of promotional campaigns. Increased online bookings by 70% within 7 months and achieved a 27.2% follower growth in less than 6 months. Developed a cross-channel social media platform to engage different customer segments on Facebook and Instagram. Used Photoshop and Canva to create compelling visualizations that regularly had engagement of over 35%. Moderated user content to ensure all engagement with our brand was appropriate and amplified our message. Doubled website traffic from 15,000 average visitors to 31,000.
P

Content Marketing Manager & Business Development

Purple Sales Solutions IncApr 2020 - Jan 2021 • 10 mosResponsible for re-developing the online brand through a combination of website creation, content development and search optimization, resulting in an increase in inbound leads. Took ownership over content planning, execution and reporting on content effectiveness across all managed clients via Email Marketing, website development, sales presentations and brochures. Drove the overall Email marketing strategy for assigned accounts utilizing personalized messaging through list segmentation and optimization to increase open and click rates, while minimizing list attrition.
Y

Social Media Manager

York OrthodonticsMay 2019 - Mar 2020 • 11 mosOversaw the social media strategy for Facebook and Instagram, as well as Email marketing, website management, online reputation management and Google Ads to build brand awareness and lead generation online for York Orthodontics. Built the social media content strategy for Facebook and Instagram through a combination of compelling content and strategic monthly contests and giveaways, resulting in a following growth of 25% in 4 months across both channels combined. Quarterbacked the Email marketing programs from copywriting, design to list segmentation resulting in an average open rate of 55% per Email campaign. Conducted an online reputation management program for York Orthodontics, resulting in 50% increase in Google reviews.
I

Head Event Promoter and Team Manager

INK EntertainmentSep 2011 - Feb 2019 • 7 yrs 6 mosLed a team of 8 people, training them on social media strategies and content creation to build social media awareness of upcoming events to drive ticket sales. Brainstormed and launched all social media promotional campaigns and strategies to increase ticket sales using Facebook and Instagram. Generated payroll invoices, sent email communications to head office and organized excel spreadsheets for team sales reports.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative and results-driven Social Media Strategist with 11+ years of experience
With over 11 years of hands-on experience in marketing and social media management, I bring a blend of expertise and passion to every project. I thrive on driving engagement, nurturing communities, and crafting compelling brand stories that resonate with audiences. From orchestrating viral campaigns to leading cross-functional teams, I excel in creating impactful strategies that elevate brand visibility and drive results. With a knack for content creation and a keen eye for detail, I am dedicated to fostering positive brand experiences and driving customer engagement. My journey in digital marketing has been fueled by a genuine enthusiasm for leveraging online platforms to connect with audiences and drive business growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Elena are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Elena Raso

Social Media Marketing Specialist • Content Marketing Manager • Email Marketing Specialist • Squamish, BC, CA
Slack
Discord
Influencer Outreach
Lead Magnet Writing
LinkedIn
SEO
YouTube Analytics
Final Cut Pro
Zoom
Collaboration
Leadership
Team Management
Task Delegation
Consulting
Lightroom
Drip
Newsletter Management
MailChimp
Google Drive
Marketing Analytics
YouTube
Pinterest
Client Communication
Project Management
Semrush
Email Marketing
A/B Testing
Cross-functional collaboration
E-Commerce
Content Planning
Prospecting
Sales Copy
Social Media Communications
SaaS
Communication
Content Writing
Research
Microsoft Outlook
Project Development
Budgeting
Cold Call
Content Management
Branding
Google Sheets
Entrepreneurship
Adobe InDesign
Brand Development
Start-ups
Client Management
Content Creation
Photography
Sales
Event Assistance
Event Coordination
Event Marketing
Social Media
Competitive Analysis
Slide Decks
Wix
Squarespace
Market Research
Adobe Photoshop
Onboarding
Google My Business
Qualitative Analysis
Lead Generation
B2B Marketing
Photo Editing
Public Relations
Trello
Event Management
Business Development
Content Strategy
Twitter
Facebook Business Pages
Instagram Reels
Eventbrite
CRM
Event Planning
Promotion
Buffer
Organization
TikTok Management
Reels
TikTok
Planning
Instagram
Social Media Management
Influencer Marketing
HubSpot
Hootsuite
Microsoft Excel
Monday.com
Notion
Photoshop
Adobe Creative Cloud
Canva
Copywriting
Facebook
Marketing
Promotional Marketing
Later
Social Media Marketing
Social Media Design
Available for hire fromNegotiable
Contracts

Work History

V

Social Media & Industry Relations Lead

Vancouver Film SchoolFull-time Employee● Developing and executing social media strategies by conducting market research and audience insights, resulting in 32% engagement increase and 3x follower growth rate and an increase in website click-through rate (CTR) from 76% to 112%. ● Orchestrated a viral Instagram Reel with over 2M plays, reaching 1.4M accounts and amassing 272k likes, resulting in a substantial growth of over 10k new followers for the company's page. ● Leading our North American and Global PR agencies to develop omnichannel strategies for press for faculty, alumni, news and events, resulting in multiple viral PR campaigns. ● Collaborating with cross-functional teams, including marketing and creative, to ensure cohesive brand and messaging. ● Spearheading organizing the social media content calendar to share alumni success, and faculty news to promote Vancouver Film School’s 15 programs. ● Organizing a monthly Online Industry Talk webinar on Zoom with alumni and industry professionals working in film, television, design, animation, and video games. Responsible for booking speakers, event promotion and the digital operations of the events. ● Speaking at Orientation days online via Zoom to new students on behalf of the marketing department to encourage students to engage with the brand on social media and participate in fun and creative trends that are shared onto the brand accounts. ● Representing Vancouver Film School at industry events and conferences, presenting and networking with key stakeholders.
N

Social Media Manager

Niagara Vintage Wine ToursApr 2020 - Feb 2021 • 11 mosDeveloped and implemented new social media strategies and plans to attract new clients and increase brand awareness. Produced original social media content and assisted in the creation and management of promotional campaigns. Increased online bookings by 70% within 7 months and achieved a 27.2% follower growth in less than 6 months. Developed a cross-channel social media platform to engage different customer segments on Facebook and Instagram. Used Photoshop and Canva to create compelling visualizations that regularly had engagement of over 35%. Moderated user content to ensure all engagement with our brand was appropriate and amplified our message. Doubled website traffic from 15,000 average visitors to 31,000.
P

Content Marketing Manager & Business Development

Purple Sales Solutions IncApr 2020 - Jan 2021 • 10 mosResponsible for re-developing the online brand through a combination of website creation, content development and search optimization, resulting in an increase in inbound leads. Took ownership over content planning, execution and reporting on content effectiveness across all managed clients via Email Marketing, website development, sales presentations and brochures. Drove the overall Email marketing strategy for assigned accounts utilizing personalized messaging through list segmentation and optimization to increase open and click rates, while minimizing list attrition.
Y

Social Media Manager

York OrthodonticsMay 2019 - Mar 2020 • 11 mosOversaw the social media strategy for Facebook and Instagram, as well as Email marketing, website management, online reputation management and Google Ads to build brand awareness and lead generation online for York Orthodontics. Built the social media content strategy for Facebook and Instagram through a combination of compelling content and strategic monthly contests and giveaways, resulting in a following growth of 25% in 4 months across both channels combined. Quarterbacked the Email marketing programs from copywriting, design to list segmentation resulting in an average open rate of 55% per Email campaign. Conducted an online reputation management program for York Orthodontics, resulting in 50% increase in Google reviews.
I

Head Event Promoter and Team Manager

INK EntertainmentSep 2011 - Feb 2019 • 7 yrs 6 mosLed a team of 8 people, training them on social media strategies and content creation to build social media awareness of upcoming events to drive ticket sales. Brainstormed and launched all social media promotional campaigns and strategies to increase ticket sales using Facebook and Instagram. Generated payroll invoices, sent email communications to head office and organized excel spreadsheets for team sales reports.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.