Elena Sophia Garcia

With a Bachelor of Arts in Business Entrepreneurship and Content Creation from Adelphi University, I have cultivated a diverse career in marketing, communications, and education. Currently, I serve as the Assistant Director of Marketing and Communications at Vaughn College of Aeronautics and Technology, where I enhance social media engagement and facilitate cross-agency collaboration. Concurrently, I am an Adjunct Professor at Vaughn College, teaching Drone Technology and Robotics. Previously, I held the role of Marketing Director at Women Who Drone, leading social media strategies and developing educational content. My tenure at Women Who Drone began as a Social Media Marketing Intern, progressing to Social Media Marketing Manager, where I managed social media accounts, created content, and led workshops. My experience spans social media marketing, brand management, digital production, and community building, equipping me with a robust skill set to drive engagement and growth.

Projects

FloLo Holistic

Tasked with developing social media strategy for holistic wellness suite that covered three content pillars: Yoga, Mental Health, and Holistic healthcare. Video shoots, photoshoots and social graphic design were planned and curated to create weekly posts. ● Owned and led FloLo Holistic yoga campaign producing 25 educational wellness social videos across O&O channels achieving reach of 30K within the first 10 days post-launch and maintaining a 25% average monthly follower growth rate ● Orchestrated the successful implementation of FloLo Holistic’s 360 rebranding social campaign driving up profile visits by 1.5k% and a 300% increase in reach within 90 days of rebrand launch while maintaining a 3% follower growth rate See More

Women Who Drone

Through teaching drone technology to various audiences, including high school students across New York City and workshops for Columbia University and Google, I've gained substantial experience and expertise in the field. Collaborating closely with the CEO, I've developed dynamic social media initiatives spotlighting women in the drone sector. Additionally, I've edited content for product launches and conducted media interviews, all while aligning captions with the brand's voice to achieve significant growth on platforms like Instagram. Through these endeavors, I've demonstrated a knack for curating user-generated content and crafting captivating videos, leading to notable expansions in audience reach and follower bases.See More

Reply Forward

Social Media Management and Content Creation. Developed and executed product video and photo shoots for social and e-commerce purposes. See More

PoleArity Palace

PoleArity Palace was a woman owned small business in the heart of Manhattan, focused on creating a safe space for anyone looking to find a community passionate about pole fitness and holistic wellness. Jumping in as social media manager from before their Grand Opening, I led the development of their new social presence, created weekly features showcasing staff and services, and successfully established their brand on social with a 400% increase in reach, 162% increase in engagement within the first 90 days of launching their brand on social. Resulting in almost 2k followers. See More

Work History

Assistant Director of Marketing and Communications | Brand Management, Content Marketing

Vaughn College of Aeronautics and TechnologyAs Vaughn College's Assistant Director of Marketing & Communications, I orchestrated the optimization of social media engagement through innovative strategies, resulting in substantial increases in visibility and community engagement such as garnering 90k impressions and a 10% increase in average reach. Furthermore, I facilitated seamless collaboration across agencies to ensure timely and insightful reporting on campaign performance.

Adjunct Professor of Drone Technology and Robotics

Vaughn College of Aeronautics and TechnologyAs an Adjunct Professor at Vaughn College, I teach college-level courses in Drone Technology to NYC high school students and Intro to Robotics to college students majoring in Mechatronics. Vaughn College of Aeronautics and Technology is a premier aviation and engineering institution that prioritizes job security, transferability, and longevity in a top-trending market, ensuring its graduates have a competitive edge in obtaining jobs in the aviation and engineering industries. My Responsibilities Included: -Develop detailed and engaging curriculum for college-level courses that are structured to cater to high school students' needs and ensure successful completion of the course -Create presentations and slides for each class that are visually appealing, informative and engaging for students -Teach Intro to Drones, covering topics such as history of drones, basic aerodynamics, introduction to drone law, and building and operating FPV drones -Teach Photogrammetry Applications with Drones, explaining different uses of drones within the Photogrammetry realm, as well as the basic physics of how photogrammetry works -Teach Intro to Robotics, developing curriculum, creating slides, and instructing students on how to build a Vex Robot and utilize the Robot C program to develop and upload autonomous code to their robots -Meet with other professors, department chair and faculty to improve courses and support students -Grade assignments, provide feedback, and evaluate student performance -Hold office hours for students to provide additional assistance and support outside of the classroom -Attend faculty meetings and participate in departmental initiatives to improve the quality of education provided to students -Stay up-to-date with latest trends and developments in the relevant fields of study, and integrate new information and insights into the courses taught.

Marketing Director | Social Media Marketing, Brand Management, Digital Production

Women Who DroneI led social media strategies, establishing a FB group of 3K pilots and 50+ content creators with a reach of over 100K. I managed a team of creatives to develop social and influencer strategies and directed the post-production of a comprehensive online certification course with over 100 videos. Additionally, I created specialized STEM curricula for partnerships with educational institutions, including the San Diego County, NYC Department of Education, and Columbia University.

Social Media Marketing Manager, and Video Producer

Women Who DroneOct 2018 - Jun 2023 • 4 yrs 9 mosAs the Social Media Marketing Manager at Women Who Drone, I managed the organization's social media accounts to inspire, educate, and empower women with drone technology. My role involved developing social media strategies, creating and managing daily posts, designing content, and editing videos to align with our brand voice. I also conducted social media research, planned and edited YouTube videos, worked as a drone pilot on notable projects, led workshops, and developed relationships with influencers and partners, driving engagement and growth for the community. This experience equipped me with skills in social media marketing, drone technology, video production, and community building.

Social Media Marketing Intern

Women Who DroneJul 2018 - Oct 2018 • 4 mosAs a Social Media Marketing Intern at Women Who Drone, I supported the team in managing social media accounts, creating content, and engaging with the community. This role provided foundational experience in social media marketing and content creation.

Creative Producer & Social Media Account Manager

Maven MediaFull-time EmployeeMay 2020 - Aug 2023 • 3 yrs 4 mos● Led onboarding and mentorship of 6 video editors, 4 social media interns, and 8 blog writers, enhancing workflow efficiency ● Conceptualized and executed PoleArity Palace Social and Influencer strategy for Instagram and TikTok driving 4.2k in reach, 162% increase in engagement, garnering 2k followers at an average rate of 5% within the first 90 days of launch ● Owned and led FloLo Holistic yoga campaign producing 25 educational wellness social videos across O&O channels achieving reach of 30K within the first 10 days post-launch and maintaining a 25% average monthly follower growth rate ● Orchestrated the successful implementation of FloLo Holistic’s 360 rebranding social campaign driving up profile visits by 1.5k% and a 300% increase in reach within 90 days of rebrand launch while maintaining a 3% follower growth rate ● Spearheaded alignment sessions with key stakeholders from finance, legal, analytics, and executive departments to establish precise OKRs and KPIs for the successful execution of a new social media strategies

Education

Adelphi University

Bachelor of Arts - BA, Business Entrepreneurship and Content Creation2016 - 2020

Fiorello H. LaGuardia High School

Fine Art2012 - 2016

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