Emily Keeler

I'm a collaborative UX designer with a unique blend of project management expertise and a passion for creating exceptional digital experiences. My journey into UX began when I realized that the digital tools I had access to were falling short of my team’s needs. The tech existed but the linchpin was the user experience: the litmus test for how effectively products streamline tasks and reduce, rather than add, to our workload. I became captivated by the prospect of crafting solutions that truly meet the needs of users and teams. Using the incredible resources of YouTube tutorials, online classes through the library, and volunteering for projects, I began to build my UX chops. I honed my skills in design tools such as Photoshop, Figma, and

Projects

Easy event organizing app

Gather Together is a start-up building a web app to simplify group event coordination. When I was approached by the developers to design the user experience, I was thrilled at the opportunity to design an app that brings community together. The app provides an all-in-one platform to invite and coordinate with guests (who’s bringing what, who’s gonna be late) without having to manage multiple text threads, emails, doodle polls, Facebook events, and Google Sheets. Heck ya!See More

Optimizing outdoor venue website for bookings

Samara Farm is a brand new outdoor event, retreat, and wedding venue. In order to establish brand awareness, trust, engage prospective customers, and generate leads, the owner wanted a marketing website and social media content. The near-term goal is to generate leads specific to wedding bookings for summer 2024, but the site will later expand into booking for treehouse stays, and opportunities to learn about self-sufficiency.See More

An app to simplify the school research process for parents

Better School Choice is a conceptual prototype of an app that helps parents navigate the school research process. Deciding where to send your child to school can be an overwhelming and stressful process for parents. Better School Choice makes the research easier by using a marketplace structure to allow parents to sort, filter, save, share, and compare schools.See More

Rapid service and digital design for virtual education platform

Growing Gardens is a medium-size non-profit in Portland, Oregon that teaches people how to grow food in homes, schools, and prisons. In 2020 during lockdowns, they were unable to run their in-person programming and needed a way to continue their programs virtually. I was hired to help them create digital solutions for their programs and fundraising efforts. While each program deserves a case study of its own, this one focuses on the service design of “Virtual Garden Consultations”. See More

Work History

UX Designer

Gather TogetherLed user-centered design process for an event planning app (mobile/desktop). • Conducted market research and analysis to identify user needs, competitive landscape and industry trends, informing design direction and feature prioritization. • Developed and conducted user interviews to gain insights into user preferences and pain points, leading to data-driven design decisions and a 70% NPS. • Developed high-fidelity clickable mobile and desktop prototypes in Figma, validating designs with users and effectively communicating design concepts and interactions to stakeholders and developers. • Collaborated closely with engineering team to ensure feasibility and seamless implementation of design.

UX Designer

Made CascadeJul 2023 - Sep 2023 • 3 mos• Designed captivating and engaging landing and product pages for a forthcoming high-end portafilter, catering to B2B customers, resulting in increased brand connections and a 40% growth in lead generation. • Conducted thorough market research and analysis to identify target audience preferences and industry trends, informing the design strategy and ensuring alignment with market demands. • Planned and conducted user research, including interviews and usability tests. • Developed a comprehensive style guide, establishing consistent design elements and brand identity, and contributing to a cohesive user experience.

Co-owner

Samara Farm• Managed start-up, finances, and operations of an outdoor event venue for weddings, retreats, and treehouse stays. • Conducted competitive analysis and market research to identify key industry trends and design opportunities resulting in a differentiated and competitive website, and marketing materials. • Designed and implemented user interviews and usability testing. • Produced brand style guide and developed personas to drive design choices. • Employed A/B testing to optimize key conversion points and user flows resulting in a 18% increase in conversion rates.

UX Designer

Growing GardensFeb 2020 - Mar 2021 • 1 yr 2 mosLed the rapid design and development of a virtual education platform and internal training to maintain educational programming during pandemic. • Implemented an extensive user-centered design process, including user research, interviews, usability testing, personas, user flows, and wireframing to drive the design process, resulting in a 35% improvement in user satisfaction and a 15% reduction in errors. • Collaborated with cross-functional teams to define product requirements, prioritize features, and streamline development cycles.

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