Emma Duffy

Social Media Marketing Specialist • Content Marketing Manager • Washington, DC, US

Content Strategy

Content Writing

Content Creation

Graphic Design

Available for hire fromNegotiable

Contracts

Social Media Manager and Content Creator with a B.S. in Marketing Analytics from George Washington University

I have a BS in Marketing Analytics degree, a minor in graphic design, and a knack for content creation. My self-starter attitude has brought me to freelancing while I am studying, interning, and launching my own social media marketing company. Throughout my study, I've worked at an international fashion start-up in Milan, an advertising agency in NYC, and both dating app companies Bumble and Tinder, and I have positions in four women-led organizations on my campus. Besides my marketing experience, I love creating content for social media for myself and brands. Tiktok, Instagram, and Pinterest are my favorite social platforms. With my marketing expertise and passion for content creation, I will bring your campaign to life on social media.

Projects

Tinder Advertising Campaign

I developed and led the design of an advertising campaign for Tinder for the National Student Advertising Competition (NSAC), where GWU won District 1 in the United States. The campaign aimed to build brand love and attributable downloads for Tinder. My team and I created weekly presentations on topics such as target markets, brand positioning, and creative executions in the development of the campaign. Once the campaign was built, I led the design of the 21-page winning plans book, leveraging my graphic design skills to communicate the campaign. Then, I was chosen with three teammates to present the campaign to the NSAC judges, which were creative and marketing directors of notable companies such as Lego Group and Spotify.See More

Work History

Social Media Manager and Content Creator

Georgetown Main Street• Created a social media strategy and content calendar. • Managed social media platforms and created short-form video content for Instagram reels and Tiktok.

E-Commerce Visual Director

POP! Thrift• Photographed and styled e-commerce images to sell sustainable clothing to college students

GW Fashion Business Assocation

Visual Director• Managed a content calendar for Instagram • Directed and photographed stylized shoots using fashion photography skills • Designed magazine spreads using Adobe Indesign

Marketing Assistant

Formula Iozzi: Milanese Men's Fashion StartupJan 2022 - Jul 2022 • 7 mos• Developed a social media strategy for a men’s fashion start-up, growing reach by 873% in the first three months. • Presented competitor research, upcoming content, and brand positioning directly to the CEO weekly. • Collaborated on creative direction, set design, and model castings for e-commerce and social media photo and video shoots.

Marketing Account Executive

Hunter DigitalMay 2021 - Aug 2021 • 4 mos•Directed a lead generation campaign for three clients through email marketing and LinkedIn outreach, generating new leads daily. •Improve weekly content writing and email scheduling after evaluating KPIs.

Creative Director of Tinder's Advertising Campaign

National Student Advertising Competition: TinderJan 2021 - Jun 2021 • 6 mos•Developed an advertising campaign for Tinder to build brand love and attributable downloads, winning the 2021 National Student Advertising Competition in District 1. •Led the design of the 21-page winning plans book, leveraging my graphic design skills to communicate the campaign

Media Manager

BumbleJan 2021 - May 2021 • 4 mos• Drove awareness for Bumble on college campuses with social media campaigns and events.

VP of Marketing

GW Alpha PhiMay 2020 - Nov 2021 • 1 yr 7 mos•Organized a monthly content calendar, creating 300+ marketing materials for Instagram, growing an engagement rate of 9.40%. • Led a marketing committee of six to execute daily Instagram stories, weekly posts, and monthly IGTVs and reels. •Designed 16 pieces of merchandise, negotiated directly with production and drove 865 sales in 10 days through social media marketing.

Graphic Design Director

GW Women In BusinessOct 2019 - May 2021 • 1 yr 8 mos•Designed 150+ visuals for digital marketing content based on the organization’s values of inclusivity, women empowerment, confidence, and leadership. •Created logos, flyers, and speaker booklets for three professional events.

Education

The George Washington University

Bachelor's Degree, Marketing AnalyticsAug 2019

IES Milan Fashion and Design

2022 - May 2022

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