Enelia Faithful

I have collaborated with cross-functional teams to deliver compelling designs for global brands in the technology, beauty, and household goods sectors. I've led the development of design systems in Figma, ensuring global brand alignment. With a blend of creativity and technical prowess, I am poised to elevate your organization's visual identity and digital presence.

Projects

CCC Mobile

CCC Mobile is Bombich Software's upcoming photo backup app for Carbon Copy Cloner, an award-winning Mac backup solution. This app allows for easy backup of iPhone photos to local devices. For this project I designed the app’s branding and the user interface for key screens.See More

Sophos Home

As part of the corporate marketing team at Sophos, I was the lead UX designer bringing our marketing strategy to the Sophos Home website. I along with one of our lead graphic designers and the product marketing manager worked together to develop new brand guidelines and messaging to better position Sophos Home as a powerful yet intuitive way to protect all your home computers. The design system we developed allowed us to quickly iterate A/B tests and website revamps as our content and marketing goals change and evolve.See More

Sophos

In my role as User Experience Manager at Sophos, I was in charge  of the creative direction of the Sophos.com website. Working closely with our web developers, my team established a design system as part of the website's transition from Site Core to Drupal, which allowed us to quickly create and update the hundreds of pages across the Sophos.com domain to better position our products and meet our constantly-changing marketing demands. This transition also allowed my team to rework the website architecture to create a better content hierarchy for all Sophos products, cybersecurity threat research, and support content.See More

Carbon Copy Cloner

Carbon Copy Cloner is Bombich Software's award-winning local Mac backup solution. For this project I developed a consistent icon design system to be used throughout the application and designed some key UI screens.See More

Work History

Creative Director & Front-End Developer

FreelanceFreelancer- Crafted design solutions including branding, print, podcasting, and web development (WordPress) for small tech companies, non-profits, and creative agencies. - Led product UI design for MacOS, iOS, and web apps. Recruited and managed contractor designers and developers.

User Experience Manager

SophosFull-time EmployeeJul 2021 - Apr 2024 • 2 yrs 10 mos- Managed UX design and development of all templates for event platform transition from Cvent to Goldcast, streamlining the event creation process and delivering brand consistency - Drove design QA and user acceptance testing delivering a best-in-class user experience for global website visitors. - Liaised with the 3rd party agencies for creative and development work, providing technical specifications to deliver accurate design to code translation and ensure adherence to global brand guidelines and accessibility standards

Senior UX Designer

SophosFull-time EmployeeJan 2017 - Jul 2021 • 4 yrs 7 mos-Led user experience and visual design for marketing websites, products, events, and initiatives to support corporate marketing goals -Developed cohesive design systems and website templates for Sophos website in Figma ensuring alignment with global brand standards. -Collaborated with developers to update site architecture on global Sophos website, driving the smooth transition of Sophos web properties from SiteCore to Drupal. -Utilized analytics tools to track user trends and formulate A/B tests and website strategy

Creative

Iris WorldwideFull-time EmployeeAug 2011 - Oct 2013 • 2 yrs 3 mosCollaborated with cross-functional teams to create designs for desktop, mobile, and responsive websites, brand initiatives, digital banner ads, and social media and email marketing campaigns for global brands in the household supplies, beauty, and beverage industries

Education

Washington University in St. Louis

Bachelor of Fine Arts, Visual Communications, Graphic Design

Georgia Institute of Technology

Certificate, Human Computer Interaction

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