Enoch Weguri Kabange

Content Marketing Manager • Growth Marketing Manager • Ghana

Content Writing

Content Strategy

Digital Marketing

SEO

Editing

Writing

Available for hire fromNegotiable

Full-Time Roles

Contracts

Well-Rounded Content Marketing Strategist, Writer, and Digital Strategist

Hey there, I am Enoch from Ghana, West Africa. I love to learn, and I am curious. My goal here at Pangea is to provide value to the best of my abilities, knowledge, and experience. I am good at big ideas and focusing on "stuff that matter". I am a content marketer with diverse experiences in SEO, Blog Management, Content Strategy, Writing, and Editing.

Projects

Founder, Writer and Editor.

Wordinspired was my first blog when I dived into the online space. I wrote the posts for a couple of years and eventually opened it up to young people who wanted to learn how to write content. As a training program, I trained over 50 young Ghanaians, further equipping them with skills to be more valuable in the job market. Wordinspired was a self-help or personal development website I started when I started reading books. I understood I didn't have an audience of my friends and family, so naturally, a blog made sense. I got started, and through my trainees, we were able to create over 200 posts within a time span of 3 years. See More

tl;dv Content Writing

My role at tl;dv revolved around working with the Content Strategist. My core roles involved writing SEO-optimised blog posts given a brief with keyword (s), tone of voice, and a set of objectives as marketing sees fit. My role involved working with AI tools fo help generate content and do research. Finally, I published these posts to the company WordPress blog where I optimised the posts for on-page SEO. See More

Work History

Marketing Executive

Tonaton Limited (eCommerce Marketplace)Oct 2021 - Dec 2022 • 1 yr 3 mosI Single-handedly managed company blog, which served as a medium to educate users, drive traffic to products, and build retention. Reported directly to the Head of Digital. Tasks included writing, keyword research, blog planning, and strategy, and reporting using tools like Google Search Console, Analytics & Google Sheets. Also engaged in traditional marketing activities such as coordinating press releases, writing company releases, and managed a project to supply platform sellers with branded billboards and signposts within 3 months.

Freelance Content Marketer (SEO Writer)

tldx Solutions GmbH (Germany)Mar 2022 - Dec 2022 • 10 mosMy role at tl;dv revolved around working with the Content Strategist. My core roles involved writing SEO-optimised blog posts given a brief with keyword (s), tone of voice, and a set of objectives as marketing sees fit. My role involved working with AI tools fo help generate content and do research. Finally, I published these posts to the company WordPress blog where I optimised the posts for on-page SEO.

Brands & Digital Strategist

Esquan Marketing (Agency)Dec 2022 - Present • 1 yr 9 mosAs a digital and brands strategist, my job revolves around researching trends, understanding markets, and coming up with brand and digital marketing strategies for brands. My company is a marketing agency, so I also get to do this for our clients. Internally, I manage our content marketing efforts to capture and convert leads from our website. Currently leading the redesign of the company website to further facilitate conversion using Conversion Optimisation standards.

Education

University of Ghana

Bachelor's Degree, Economics and LinguisticsNov 2015 - May 2019

University of Ghana

Master's Degree, Marketing StrategyJun 2020 - Aug 2021

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