
Eric Cloughley
Creative Director | Director | Helping brands tell their story through branding, design, content, and advertising | What's your story?
I’m a proven Creative Director and Director with a unique ability to lead teams through the uncertainty of the creative process, and deliver an authentic product that ignites an audience.
I've partnered with: Disney | Lucas Films | Pixar | Marvel | DreamWorks Animation/Pictures | Sony Pictures | Warner Brothers | 20th Century Fox | MLB | NHL | NBA | Hasbro | Poke’mon
CORE COMPETENCIES
• Storytelling
• Creative Direction
• Creative Strategy
• Content Strategy
• Design
• Branded Content
• Video Direction
• Creative Leadership
ACCOMPLISHMENTS
• Grew Build-A-Bear's YouTube audience significantly in under one year. Subscriptions improved 68% and organic traffic rose 26%.
• Optimized Build-A-Bear's YouTube production process, creating multi-episode shooting days around efficient creative concepts and repurposed existing content to cut the production budget in half, realizing over $200K in annual savings.
• Increased Build-A-Bear's YouTube engagement by adding DIY, unboxing and music platforms that excited audiences. New platforms earned a 10 point lift in average View Through Rate of 38% with some episodes reaching a VTR of 50%.
OTHER SKILLS AND INTERESTS
Creative Strategy | Content Strategy | Creative Direction | Directing | Commercial Direction | Film Direction | Content Direction | Video Direction | Storytelling | Marketing | Public Speaking | Customer Service | Business Development
Television | Film | Branded Entertainment | Branded Content | Experience Design | Commercials | Documentaries | Music Video | Stop Motion Videos | New Media | Multimedia | Interactive Advertising | Mobile Devices | Branded Games | Social Media Marketing | Online Marketing | Digital Strategy | Digital Marketing | Video Production | Videography | Producing | Location Scouting | Pre-Production | Casting | Post Production | Editing | Video Editing | Motion Graphics | Video Post-Production | Broadcasting | YouTube | Facebook
Writing | Creative Writing | Naming | Messaging | Copywriting | Script Writing | Screenwriting | Music Lyric Writing
Concept Development | Brand Development | Strategy | Art Direction | Photography | Photo Direction | Illustration Direction | Branding and Identity | Packaging | Signage
Leadership | Team Building | Management | Cross-functional Team Leadership | Mentorship
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call

Creative Director | Director | Helping brands tell their story through branding, design, content, and advertising | What's your story?
I’m a proven Creative Director and Director with a unique ability to lead teams through the uncertainty of the creative process, and deliver an authentic product that ignites an audience.
I've partnered with: Disney | Lucas Films | Pixar | Marvel | DreamWorks Animation/Pictures | Sony Pictures | Warner Brothers | 20th Century Fox | MLB | NHL | NBA | Hasbro | Poke’mon
CORE COMPETENCIES
• Storytelling
• Creative Direction
• Creative Strategy
• Content Strategy
• Design
• Branded Content
• Video Direction
• Creative Leadership
ACCOMPLISHMENTS
• Grew Build-A-Bear's YouTube audience significantly in under one year. Subscriptions improved 68% and organic traffic rose 26%.
• Optimized Build-A-Bear's YouTube production process, creating multi-episode shooting days around efficient creative concepts and repurposed existing content to cut the production budget in half, realizing over $200K in annual savings.
• Increased Build-A-Bear's YouTube engagement by adding DIY, unboxing and music platforms that excited audiences. New platforms earned a 10 point lift in average View Through Rate of 38% with some episodes reaching a VTR of 50%.
OTHER SKILLS AND INTERESTS
Creative Strategy | Content Strategy | Creative Direction | Directing | Commercial Direction | Film Direction | Content Direction | Video Direction | Storytelling | Marketing | Public Speaking | Customer Service | Business Development
Television | Film | Branded Entertainment | Branded Content | Experience Design | Commercials | Documentaries | Music Video | Stop Motion Videos | New Media | Multimedia | Interactive Advertising | Mobile Devices | Branded Games | Social Media Marketing | Online Marketing | Digital Strategy | Digital Marketing | Video Production | Videography | Producing | Location Scouting | Pre-Production | Casting | Post Production | Editing | Video Editing | Motion Graphics | Video Post-Production | Broadcasting | YouTube | Facebook
Writing | Creative Writing | Naming | Messaging | Copywriting | Script Writing | Screenwriting | Music Lyric Writing
Concept Development | Brand Development | Strategy | Art Direction | Photography | Photo Direction | Illustration Direction | Branding and Identity | Packaging | Signage
Leadership | Team Building | Management | Cross-functional Team Leadership | Mentorship
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
Eric Cloughley
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.