Top Talent like Erica are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Erica De La Mota

Project Manager
Sales & Business Development Manager
Creative & Brand Strategist
Houston, TX, US
Advertising
Digital Advertising
Promotional Marketing
Social Media Marketing
Brand Management
Brand Strategy
Available for hire fromNegotiable
Contracts
Marketing & Advertising Executive | Brand Steward | Storyteller | Strategic & Creative Operations Leader | Multicultural Marketing| Metrics Data/Tech
Marketing & Advertising Executive with over 20 years of experience in developing and deploying integrated advertising/marketing strategies for major brands like Microsoft (Xbox, Surface, Windows), Salesforce, Levi’s, Apple, Oracle, Kaiser Permanente, Boeing, Walmart, HP, Dell, AT&T, Dr. Pepper Snapple Group, Kraft, Chrysler, and Reliant Energy. Specialized in Sports Marketing and leading In-House Creative teams, with a strong focus on Multi-Cultural Marketing. Key skills include: - Client & Team Management - Highly-Analytical & Strategic Thinking - Creative Concepting and Writing - Strong Communication, both Verbal & Written - Multi-cultural Marketing Expertise (Hispanic) - Sports Marketing - Promotions - Campaigns - Strategy, Research & Planning - Digital & Social Media Expertise - Broadcast Production - Print Mastery - Brand Stewardship - Metrics & Analytics Proficient with platforms like Workfront, Asana, Aqua, etc. A collaborative team player dedicated to achieving personal, client, and company goals.

Projects

AT&T Dream in Black

Over my 20+ year career I have had the opportunity to work for many wonderful brands and hundreds of campaigns. AT&T is the brand I have worked with for over six years throughout my career. They’re black history month work features amazing people moving our world and culture forward. The Dream in Black campaign is a big part of this and I had such a great time from the agency side, leading the charge for a campaign such as this. Again, just one great example!See More

Work History

P

Advisor

Playboy Enterprises, Inc.
A

SVP of Sponsorships & Strategic Partnerships

Amplifyer
T

Director of Xbox Partnership

TGDJun 2024 - Aug 2024 • 3 mos
T

Director of Embedded Services

TGDAug 2023 - Jun 2024 • 11 mos
T

Head of Creative Operations/GAD

The 360 AgencyMay 2022 - Aug 2023 • 1 yr 4 mos
A

Managing Director

Aquent StudiosJun 2014 - Oct 2021 • 7 yrs 5 mos
L

Account Director

Lopez Negrete CommunicationsApr 2012 - May 2014 • 2 yrs 2 mos
R

Head of Creative Services

Reliant EnergyMar 2011 - Apr 2012 • 1 yr 2 mos
L

Account Supervisor

Lopez Negrete CommunicationsOct 2007 - Apr 2011 • 3 yrs 7 mos
G

Assistant Account Manager

GSD&MMay 2003 - Apr 2008 • 5 yrs

Education

T

The University of Texas at Austin

BS, Advertising2000 - 2003

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing & Advertising Executive | Brand Steward | Storyteller | Strategic & Creative Operations Leader | Multicultural Marketing| Metrics Data/Tech
Marketing & Advertising Executive with over 20 years of experience in developing and deploying integrated advertising/marketing strategies for major brands like Microsoft (Xbox, Surface, Windows), Salesforce, Levi’s, Apple, Oracle, Kaiser Permanente, Boeing, Walmart, HP, Dell, AT&T, Dr. Pepper Snapple Group, Kraft, Chrysler, and Reliant Energy. Specialized in Sports Marketing and leading In-House Creative teams, with a strong focus on Multi-Cultural Marketing. Key skills include: - Client & Team Management - Highly-Analytical & Strategic Thinking - Creative Concepting and Writing - Strong Communication, both Verbal & Written - Multi-cultural Marketing Expertise (Hispanic) - Sports Marketing - Promotions - Campaigns - Strategy, Research & Planning - Digital & Social Media Expertise - Broadcast Production - Print Mastery - Brand Stewardship - Metrics & Analytics Proficient with platforms like Workfront, Asana, Aqua, etc. A collaborative team player dedicated to achieving personal, client, and company goals.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Erica are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Erica De La Mota

Project Manager
Sales & Business Development Manager
Creative & Brand Strategist
Houston, TX, US
Advertising
Digital Advertising
Promotional Marketing
Social Media Marketing
Brand Management
Brand Strategy
Available for hire fromNegotiable
Contracts

Projects

AT&T Dream in Black

Over my 20+ year career I have had the opportunity to work for many wonderful brands and hundreds of campaigns. AT&T is the brand I have worked with for over six years throughout my career. They’re black history month work features amazing people moving our world and culture forward. The Dream in Black campaign is a big part of this and I had such a great time from the agency side, leading the charge for a campaign such as this. Again, just one great example!

Work History

P

Advisor

Playboy Enterprises, Inc.
A

SVP of Sponsorships & Strategic Partnerships

Amplifyer
T

Director of Xbox Partnership

TGDJun 2024 - Aug 2024 • 3 mos
T

Director of Embedded Services

TGDAug 2023 - Jun 2024 • 11 mos
T

Head of Creative Operations/GAD

The 360 AgencyMay 2022 - Aug 2023 • 1 yr 4 mos
A

Managing Director

Aquent StudiosJun 2014 - Oct 2021 • 7 yrs 5 mos
L

Account Director

Lopez Negrete CommunicationsApr 2012 - May 2014 • 2 yrs 2 mos
R

Head of Creative Services

Reliant EnergyMar 2011 - Apr 2012 • 1 yr 2 mos
L

Account Supervisor

Lopez Negrete CommunicationsOct 2007 - Apr 2011 • 3 yrs 7 mos
G

Assistant Account Manager

GSD&MMay 2003 - Apr 2008 • 5 yrs

Education

T

The University of Texas at Austin

BS, Advertising2000 - 2003

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.