Top Talent like Erin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Erin Hilker

Growth Marketing Manager
Nashville, TN, US
Email marketing
Canva
Go-to-market Strategy
Qualtrics
Email Marketing
Product Marketing
Demand Generation
Customer Acquisition
Pardot
Google Analytics
Marketo
Adobe Creative Cloud
CRM
Salesforce
Marketing automation
B2B
Available for hire fromNegotiable
Director of B2B Member Lifecycle & Customer Marketing | Lifecycle Growth, Retention & GTM
Customer marketing leader specializing in lifecycle strategy, customer engagement, retention, and growth. Proven track record building programs that improve the customer journey, strengthen engagement, reduce churn, and drive revenue across acquisition, reactivation, and expansion. Experienced in customer segmentation, personalization, lifecycle messaging, reactivation, marketing automation, and cross-functional leadership, including team leadership across full customer lifecycle initiatives and go-to-market programs.

Work History

O

Director | B2B Member Lifecycle

OMNIA PartnersLead OMNIA Partners’ customer marketing lifecycle strategy, spanning member onboarding, activation, engagement, growth, retention, and re-engagement. Build lifecycle programs and customer journeys that help members understand and use the value of their membership, with a focus on increasing engagement, contract utilization, and long-term member value. Develop segmentation, behavioral triggers, and personalized engagement strategies to deliver more relevant experiences throughout the member lifecycle. Partner with Sales, Product, Customer Success, Data, and other teams to align customer marketing initiatives with member needs and business goals. Led end-to-end product marketing and go-to-market initiatives in partnership with Product, Sales, and Operations to drive adoption. Led customer engagement through Client Advisory Boards, customer events, content, and sales enablement, using customer feedback to inform product roadmaps and early releases. Built and managed customer and partner training programs, strengthening product education, engagement, and retention.
R

Associate Director of Marketing | Demand Gen & GTM Strategy

Ramsey SolutionsSep 2019 - Sep 2021 • 2 yrs 1 moLed integrated, digital-first demand generation programs driving $1.1M in annual revenue through data-driven strategy and team leadership. Launched and optimized paid, email, web, and social campaigns that increased lead volume, conversion, and pipeline velocity. Built a culture of continuous testing and optimization to improve targeting, messaging, and overall campaign ROI.
W

Sr. Lifecycle Marketing Manager | B2B Growth & Retention

WonoloSep 2021 - May 2025 • 3 yrs 9 mosLed a high-performing team responsible for B2B lifecycle, customer marketing, and demand generation across email, in-app, digital, and sales enablement, driving acquisition, retention, and expansion. Improved the customer journey through personalized lifecycle messaging, content, and in-app guidance, contributing to a 39% year-over-year reduction in churn and stronger product adoption. Re-engaged inactive accounts through targeted win-back campaigns, generating $600K in pipeline and nearly $400K in revenue. Turned customer feedback and behavioral data into targeted expansion and retention campaigns, contributing to a 40% increase in closed-won opportunities and 25% year-over-year revenue growth. Directed ABM strategy for high-value accounts, aligning personalized marketing programs with sales efforts to accelerate expansion and reduce the sales cycle by 25%. Led messaging and go-to-market strategy for a major AI-powered product launch, developing persona-specific positioning and pain-point messaging that supported adoption through targeted campaigns, in-app education, and sales enablement. Led full-funnel digital strategy, including website, paid media, and integrated campaigns, strengthening Wonolo’s position as a technology-driven staffing marketplace.
C

Marketing Manager, SMB | SMB Growth & GTM Strategy

ComdataApr 2015 - Sep 2019 • 4 yrs 6 mos

Education

M

Marshall University

2001 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Director of B2B Member Lifecycle & Customer Marketing | Lifecycle Growth, Retention & GTM
Customer marketing leader specializing in lifecycle strategy, customer engagement, retention, and growth. Proven track record building programs that improve the customer journey, strengthen engagement, reduce churn, and drive revenue across acquisition, reactivation, and expansion. Experienced in customer segmentation, personalization, lifecycle messaging, reactivation, marketing automation, and cross-functional leadership, including team leadership across full customer lifecycle initiatives and go-to-market programs.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Erin are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Erin Hilker

Growth Marketing Manager
Nashville, TN, US
Email marketing
Canva
Go-to-market Strategy
Qualtrics
Email Marketing
Product Marketing
Demand Generation
Customer Acquisition
Pardot
Google Analytics
Marketo
Adobe Creative Cloud
CRM
Salesforce
Marketing automation
B2B
Available for hire fromNegotiable

Work History

O

Director | B2B Member Lifecycle

OMNIA PartnersLead OMNIA Partners’ customer marketing lifecycle strategy, spanning member onboarding, activation, engagement, growth, retention, and re-engagement. Build lifecycle programs and customer journeys that help members understand and use the value of their membership, with a focus on increasing engagement, contract utilization, and long-term member value. Develop segmentation, behavioral triggers, and personalized engagement strategies to deliver more relevant experiences throughout the member lifecycle. Partner with Sales, Product, Customer Success, Data, and other teams to align customer marketing initiatives with member needs and business goals. Led end-to-end product marketing and go-to-market initiatives in partnership with Product, Sales, and Operations to drive adoption. Led customer engagement through Client Advisory Boards, customer events, content, and sales enablement, using customer feedback to inform product roadmaps and early releases. Built and managed customer and partner training programs, strengthening product education, engagement, and retention.
R

Associate Director of Marketing | Demand Gen & GTM Strategy

Ramsey SolutionsSep 2019 - Sep 2021 • 2 yrs 1 moLed integrated, digital-first demand generation programs driving $1.1M in annual revenue through data-driven strategy and team leadership. Launched and optimized paid, email, web, and social campaigns that increased lead volume, conversion, and pipeline velocity. Built a culture of continuous testing and optimization to improve targeting, messaging, and overall campaign ROI.
W

Sr. Lifecycle Marketing Manager | B2B Growth & Retention

WonoloSep 2021 - May 2025 • 3 yrs 9 mosLed a high-performing team responsible for B2B lifecycle, customer marketing, and demand generation across email, in-app, digital, and sales enablement, driving acquisition, retention, and expansion. Improved the customer journey through personalized lifecycle messaging, content, and in-app guidance, contributing to a 39% year-over-year reduction in churn and stronger product adoption. Re-engaged inactive accounts through targeted win-back campaigns, generating $600K in pipeline and nearly $400K in revenue. Turned customer feedback and behavioral data into targeted expansion and retention campaigns, contributing to a 40% increase in closed-won opportunities and 25% year-over-year revenue growth. Directed ABM strategy for high-value accounts, aligning personalized marketing programs with sales efforts to accelerate expansion and reduce the sales cycle by 25%. Led messaging and go-to-market strategy for a major AI-powered product launch, developing persona-specific positioning and pain-point messaging that supported adoption through targeted campaigns, in-app education, and sales enablement. Led full-funnel digital strategy, including website, paid media, and integrated campaigns, strengthening Wonolo’s position as a technology-driven staffing marketplace.
C

Marketing Manager, SMB | SMB Growth & GTM Strategy

ComdataApr 2015 - Sep 2019 • 4 yrs 6 mos

Education

M

Marshall University

2001 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.