Top Talent like Ethan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ethan Snyder

Product Manager
Business Intelligence Analyst
Product Analyst
Laguna Niguel, CA, US
Product Management
Competitive Analysis
Market Research
Team Management
Business Planning
Secondary Research
Leadership
Mentoring
Available for hire fromNegotiable
Contracts
Rivian's first Director of Product Management and Market Research, obsessed with maximizing product strength and meaningful innovation for any B2C.
I am a product strategist and consumer market research leader with more than 18 years of experience. I joined Rivian when the company was still in stealth-mode and built Product Planning and Market Research teams from scratch. My career in automotive also brought me to leadership roles at Nissan and Hyundai/Genesis. The product management and strategy skills I learned in the automotive space to identify and translate customer needs into clear and actionable product development priorities are applicable to most B2C industries. My work encompasses the full product lifecycle and blends intuition with actionable market research (both qual and quant). Here are examples of fundamental questions I would love to help you answer about your business, product, or service. The answers will help drive your strategy and generate long term, sustainable value: 1. Why does your product / service need to exist? From the customer POV what are the alternatives today and in the future? 2. What emotional and/or functional customer needs does your product address? How common are those needs in the marketplace? 3. How do the brand values of your company manifest in the product? How easy is your product to copy? 4. What are optimistic and pessimistic sales volume and market share forecasts for your product in the short, medium, and long term? 5. What is the price elasticity? Is there an opportunity to increase price without reducing volume? What marketing "signals" does your pricing strategy send to your customers? 6. How many and what types of different versions of your product should you offer? Is your offering too complex? What is the expected mix and how can you optimize it to improve profit, volume, and customer experience? 7. What is your roadmap to maintain or increase the competitiveness of your product as it ages? How do you measure product competitiveness? What else is on your mind?

Projects

Product Configurations

Developed initial product go-to-market strategy for vehicle configuration/options for Rivian R1T and R1S electric vehicles.

Work History

H

Director, Strategic Projects / Corporate Strategy

Hyundai Motor AmericaJul 2024 - Mar 2026 • 1 yr 9 mos
R

Product Planning and Market Research Leader

RivianSep 2018 - Apr 2024 • 5 yrs 8 mosBuilt Product Planning and Market Research functions from scratch.
I

Product Planner

InfinitiJan 2007 - Aug 2018 • 11 yrs 8 mosWorked on every vehicle in the portfolio; upstream concept development for Q50 and next generation crossovers, QX80 minor change, quality standards, and special editions.
J

Information Management Business Partner

Johnson & JohnsonJul 2000 - Jan 2007 • 6 yrs 7 mosConceived and implemented an enterprise-wide initiative to improve website accessibility; led a global medical affairs effort to automate clinical trial reviews.

Education

U

University of Michigan - Stephen M. Ross School of Business

Master of Business Administration (MBA)2014 - 2016
V

Vanderbilt University

Nissan “TalentUP” Program for High Potential Employees, Executive Education2014
R

Rutgers University

Bachelor of Science (BS), Business Administration and Management, General

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Rivian's first Director of Product Management and Market Research, obsessed with maximizing product strength and meaningful innovation for any B2C.
I am a product strategist and consumer market research leader with more than 18 years of experience. I joined Rivian when the company was still in stealth-mode and built Product Planning and Market Research teams from scratch. My career in automotive also brought me to leadership roles at Nissan and Hyundai/Genesis. The product management and strategy skills I learned in the automotive space to identify and translate customer needs into clear and actionable product development priorities are applicable to most B2C industries. My work encompasses the full product lifecycle and blends intuition with actionable market research (both qual and quant). Here are examples of fundamental questions I would love to help you answer about your business, product, or service. The answers will help drive your strategy and generate long term, sustainable value: 1. Why does your product / service need to exist? From the customer POV what are the alternatives today and in the future? 2. What emotional and/or functional customer needs does your product address? How common are those needs in the marketplace? 3. How do the brand values of your company manifest in the product? How easy is your product to copy? 4. What are optimistic and pessimistic sales volume and market share forecasts for your product in the short, medium, and long term? 5. What is the price elasticity? Is there an opportunity to increase price without reducing volume? What marketing "signals" does your pricing strategy send to your customers? 6. How many and what types of different versions of your product should you offer? Is your offering too complex? What is the expected mix and how can you optimize it to improve profit, volume, and customer experience? 7. What is your roadmap to maintain or increase the competitiveness of your product as it ages? How do you measure product competitiveness? What else is on your mind?

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Ethan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Ethan Snyder

Product Manager
Business Intelligence Analyst
Product Analyst
Laguna Niguel, CA, US
Product Management
Competitive Analysis
Market Research
Team Management
Business Planning
Secondary Research
Leadership
Mentoring
Available for hire fromNegotiable
Contracts

Projects

Product Configurations

Developed initial product go-to-market strategy for vehicle configuration/options for Rivian R1T and R1S electric vehicles.

Work History

H

Director, Strategic Projects / Corporate Strategy

Hyundai Motor AmericaJul 2024 - Mar 2026 • 1 yr 9 mos
R

Product Planning and Market Research Leader

RivianSep 2018 - Apr 2024 • 5 yrs 8 mosBuilt Product Planning and Market Research functions from scratch.
I

Product Planner

InfinitiJan 2007 - Aug 2018 • 11 yrs 8 mosWorked on every vehicle in the portfolio; upstream concept development for Q50 and next generation crossovers, QX80 minor change, quality standards, and special editions.
J

Information Management Business Partner

Johnson & JohnsonJul 2000 - Jan 2007 • 6 yrs 7 mosConceived and implemented an enterprise-wide initiative to improve website accessibility; led a global medical affairs effort to automate clinical trial reviews.

Education

U

University of Michigan - Stephen M. Ross School of Business

Master of Business Administration (MBA)2014 - 2016
V

Vanderbilt University

Nissan “TalentUP” Program for High Potential Employees, Executive Education2014
R

Rutgers University

Bachelor of Science (BS), Business Administration and Management, General

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.