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Eugene Farber

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Experienced Marketing Leader Driving Measurable Results
With a Bachelor's degree from The Ohio State University Fisher College of Business, I have over a decade of experience in marketing. I am currently the Head of Marketing at Collectiv, where I have doubled MQL acquisition and increased organic traffic by 112%. Prior to this, I led marketing and advertising initiatives at Railsr, Vivial, LocalVox, and Buzzergy Marketing, achieving significant growth in lead generation and organic traffic. My expertise includes managing HubSpot workflows, optimizing marketing operations, and coordinating campaigns with sales teams. I have a proven track record of delivering measurable value to companies through strategic marketing initiatives. My experience spans various industries, including MarTech SaaS platforms, coaching/consulting, and ecommerce. I am passionate about creating brand awareness, driving leads, and converting customers through innovative marketing strategies.

Work History

C

Head of Marketing

CollectivFeb 2023 - Present • 1 yr 8 mosServe as the Head of Marketing for the U.S. As the first U.S. marketing hire, tasked with creating a marketing function from scratch. Doubled MQL acquisition across channels in the first 100 days while decreasing the amount of spam leads. Increased organic traffic by 112% and overall traffic by over 65% in the first 100 days. Manage and optimize HubSpot workflows and automations. Manage website, content, social media, and advertising channels. Coordinate campaigns with sales and BDR teams. Ensure team members in the marketing department are able to learn and explore areas they are interested in while delivering measurable value to the company.
R

RailsrMay 2022 - Feb 2023 • 10 mosLead strategy and execution of all marketing and advertising initiatives for Railsr offerings in the United States, including organic traffic, advertising, and events. Establish alignment between global and U.S. teams on marketing strategy. Create, plan, and execute lead generation campaigns and demand generation programs. Define Launch, and manage tech stack for marketing operations. Manage budget, internal and external labor needs, and prioritization of efforts.
V

VivialDec 2016 - May 2022 • 5 yrs 6 mosVivial offered a MarTech SaaS platform with upsells to agency services. Focused on all aspects of digital marketing with the goal of creating brand awareness, driving more leads, and converting more customers for the product. Oversaw internal and client website launches from technical build, SEO, and structural perspectives, achieving record organic traffic growth year over year. Contributed to record revenue growth through continuous improvement of marketing, advertising, and automation campaigns with a focus on lead and demand generation. Improved lead quality and cut lead call times through migration and implementation of new ESP and automation systems. Led multiple migrations of ESP and marketing automation systems, resulting in better lead-to-call times and conversions. Increased landing page conversions by 256%, ad conversions by an average of 46%, lead costs by 5-10x.
L

LocalVoxDec 2015 - Dec 2016 • 1 yr 1 moLocalVox offered a MarTech SaaS platform with a focus on content marketing. Brought on for a brand and website update, eventually taking on a great role in other digital channels, working closely with sales support and the product team. Oversaw new website launch ensuring proper technical structure and SEO optimization. Increased organic traffic by 10% month-over-month. Established content guidelines for client-facing teams to maximize client search engine optimization. Hosted webinars to train and educate internal sales teams and prospects. Launched and managed digital campaigns, increasing lead generation by 232% within the first year.
B

BUZZERGY MARKETINGApr 2011 - Apr 2016 • 5 yrs 1 moExecuted profitable performance-based marketing campaigns through funnel development, SEO, email and content. Executed holistic marketing and advertising services for businesses in the coaching/consulting & ecommerce industries. Managed and coordinated remote workforce for client-facing project delivery.

Education

T

The Ohio State University Fisher College of Business

2004 - 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Marketing Leader Driving Measurable Results
With a Bachelor's degree from The Ohio State University Fisher College of Business, I have over a decade of experience in marketing. I am currently the Head of Marketing at Collectiv, where I have doubled MQL acquisition and increased organic traffic by 112%. Prior to this, I led marketing and advertising initiatives at Railsr, Vivial, LocalVox, and Buzzergy Marketing, achieving significant growth in lead generation and organic traffic. My expertise includes managing HubSpot workflows, optimizing marketing operations, and coordinating campaigns with sales teams. I have a proven track record of delivering measurable value to companies through strategic marketing initiatives. My experience spans various industries, including MarTech SaaS platforms, coaching/consulting, and ecommerce. I am passionate about creating brand awareness, driving leads, and converting customers through innovative marketing strategies.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Eugene's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Eugene Farber

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

C

Head of Marketing

CollectivFeb 2023 - Present • 1 yr 8 mosServe as the Head of Marketing for the U.S. As the first U.S. marketing hire, tasked with creating a marketing function from scratch. Doubled MQL acquisition across channels in the first 100 days while decreasing the amount of spam leads. Increased organic traffic by 112% and overall traffic by over 65% in the first 100 days. Manage and optimize HubSpot workflows and automations. Manage website, content, social media, and advertising channels. Coordinate campaigns with sales and BDR teams. Ensure team members in the marketing department are able to learn and explore areas they are interested in while delivering measurable value to the company.
R

RailsrMay 2022 - Feb 2023 • 10 mosLead strategy and execution of all marketing and advertising initiatives for Railsr offerings in the United States, including organic traffic, advertising, and events. Establish alignment between global and U.S. teams on marketing strategy. Create, plan, and execute lead generation campaigns and demand generation programs. Define Launch, and manage tech stack for marketing operations. Manage budget, internal and external labor needs, and prioritization of efforts.
V

VivialDec 2016 - May 2022 • 5 yrs 6 mosVivial offered a MarTech SaaS platform with upsells to agency services. Focused on all aspects of digital marketing with the goal of creating brand awareness, driving more leads, and converting more customers for the product. Oversaw internal and client website launches from technical build, SEO, and structural perspectives, achieving record organic traffic growth year over year. Contributed to record revenue growth through continuous improvement of marketing, advertising, and automation campaigns with a focus on lead and demand generation. Improved lead quality and cut lead call times through migration and implementation of new ESP and automation systems. Led multiple migrations of ESP and marketing automation systems, resulting in better lead-to-call times and conversions. Increased landing page conversions by 256%, ad conversions by an average of 46%, lead costs by 5-10x.
L

LocalVoxDec 2015 - Dec 2016 • 1 yr 1 moLocalVox offered a MarTech SaaS platform with a focus on content marketing. Brought on for a brand and website update, eventually taking on a great role in other digital channels, working closely with sales support and the product team. Oversaw new website launch ensuring proper technical structure and SEO optimization. Increased organic traffic by 10% month-over-month. Established content guidelines for client-facing teams to maximize client search engine optimization. Hosted webinars to train and educate internal sales teams and prospects. Launched and managed digital campaigns, increasing lead generation by 232% within the first year.
B

BUZZERGY MARKETINGApr 2011 - Apr 2016 • 5 yrs 1 moExecuted profitable performance-based marketing campaigns through funnel development, SEO, email and content. Executed holistic marketing and advertising services for businesses in the coaching/consulting & ecommerce industries. Managed and coordinated remote workforce for client-facing project delivery.

Education

T

The Ohio State University Fisher College of Business

2004 - 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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