Top Talent like Evans are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Evans Levy
Creative & Brand Strategist • Product Marketing Manager • Project Manager • Los Angeles, CA, US • Open to relocation
E-Commerce
Merchandising
Brand Strategy
Project Management
Marketing
Digital Strategy
Web Analytics
Promotional Marketing
Promotion
Messaging Strategy
Copywriting
Strategy & Business Development
Substack
Critical Thinking
Analytical Thinking
Google Analyics
Shopify
Project Planning
SEO
On-site SEO
Strategic E-commerce Consultant Specializing in Product Marketing, Brand Strategy, and Project Management
Dynamic e-commerce strategist with expertise in product marketing, creative and brand strategy, and project management. At For Days, I spearheaded initiatives that drove over $10M in net revenue while managing campaigns that diverted millions of pounds of clothing from landfills. My experience includes overseeing multimillion-dollar product portfolios for brands like West Elm, achieving double-digit growth through innovative storytelling and data-driven marketing. Passionate about sustainability and efficiency, I excel at delivering impactful results and scaling brands with a creative and strategic approach.
Work History
R
Ecommerce + Brand Stratagy Consultant
RaveivalFreelancerJul 2024 - Sep 2024 • 3 mosCollaborated with Raveival to optimize its rave and festival fashion resale platform by refining the sales strategy, enhancing user experience, and building a clear brand voice. Conducted competitive analysis and market research to identify opportunities, delivering actionable recommendations for platform improvements and marketing strategies. Created an educational content roadmap and outlined resources to attract sellers and engage buyers, emphasizing sustainability and affordability.T
Director Of Ecommerce
Trashie/For DaysAug 2022 - Jul 2024 • 2 yrsOversee two websites: fordays.com and trashie.io. Project managing all site, tech and content strategy and updates. Drove exceptional revenue growth, surpassing $10M in net revenue in 2023, and achieved impressive YOY increases of +98% in revenue, +71% in Conversion, and +38% in Returning Customer Rate. Generated 300k+ Take Back Bag Sales in 2023 resulting in 2.2M lbs of clothing redirected from the landfill, 25M lbs CO2 emissions diverted and 270M gallons of water saved. Implemented and manage a comprehensive content strategy, calendar and budget, elevating the customer journey and streamlining content delivery across all e-commerce and marketing platforms, ensuring a seamless and consistent brand experience across all channels. Effectively manage a team of three, optimizing their performance and ensuring excellent team culture and performance. Successfully built and implemented a site dropship strategy increasing marketplace revenue stream 30X YOY by expanding brand list and product assortment with weekly launches of up to 100 styles. Pioneered a Subscription program resulting in over 3K subscriptions within two months, generating significant recurring revenue. Researched and launched the On-Site Search and Merchandising tool, Searchspring, resulting in a 17% increase in conversion within the first month of implementation.T
Ecommerce Consultant
The Sculpt Society FreelancerMay 2023 - Jul 2023 • 3 mosConducted comprehensive site audit to identify areas for improvement and optimization. Built e-commerce strategy based on audit findings, distinguishing between short-term wins and long-term projects. Created a personalized site best practices guide tailored to the specific needs of the company. Generated an inventory sell-through report to optimize product offerings and maximize profitability. Designed holiday and promotional plans to drive sales and engagement during peak seasons. Established launch cadence and timeline, coordinating all necessary assets for successful product launches.F
Senior Manager Ecommerce
For DaysJun 2021 - Aug 2022 • 1 yr 3 mosAchieved $1.8M+ in net revenue, propelling For Days into a million-dollar company in 2021. Within a year, increased D2C Revenue by 360%, AOV by 18%, and Returning Customer Rate by 27%. Successfully planned and executed monthly product launches, ensuring seamless cross-functional collaboration, including proactively identifying product needs and overseeing all Ecomm photoshoots. Led the migration to Shopify Plus, overseeing the new site build and enhancing the overall site experience.W
Assistant e-Commerce Merchandiser
West ElmSep 2019 - May 2021 • 1 yr 9 mosManaged the e-Commerce experience for 1/3rd of West Elm’s total Furniture revenue ($500M in 2020). Increased site visits in 2020 +64% YOY while maintaining healthy conversion. Led monthly product launches of up to 30K skus. Headed seasonal launch process, overseeing cross functional pass offs, resulting in on time and successful launch. Researched, designed and led implementation with cross functional partners of new strategies to increase conversion, enhance the customer experience and react to business needs. Overhauled shopping experience and launched 600 skus for 2020 Outdoor season increasing revenue +150% YOY. Leveraged analytics tool to track success of newly implemented site strategies and provide insight for future projects. Created shot lists, working with the photo team to provide product and creative direction through to launch. Instituted PIP up sell strategy and created process to update with new product launches. Formalized attribution strategy improving the process by increasing efficiency and simplicity. Facilitated daily site updates with cross functional partners utilizing reports & customer data. Bi-weekly reporting to the President with site improvements and project updates. Successfully trained and mentored 9 co-workers.W
e-Commerce Site Experience + Merchandising Coordinator
West ElmDec 2018 - Sep 2019 • 10 mosSupported online business initiatives and visual merchandising strategies to increase overall sales and website conversion. Optimized navigation strategy and page names for new product launches and business needs, working with SEO partners to increase visibility to site via search. Strategized and implemented site merchandising plans by monitoring reporting and customer shopping patterns. Partnered on promotional strategy with Planning and Marketing implementing all merchandising, navigation and site content needs and updates. Conducted site audits including attribution, navigation and site content to ensure the best customer experience. Used customer shopping patterns and competitive research to inform updates to the site experience and identify white space - communicating any learnings to Brand Merchants.Education
C
Colorado College
Bachelor of Arts - BA, Political Science, Journalism and DanceL
Le Cordon Bleu Paris
2024How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Strategic E-commerce Consultant Specializing in Product Marketing, Brand Strategy, and Project Management
Dynamic e-commerce strategist with expertise in product marketing, creative and brand strategy, and project management. At For Days, I spearheaded initiatives that drove over $10M in net revenue while managing campaigns that diverted millions of pounds of clothing from landfills. My experience includes overseeing multimillion-dollar product portfolios for brands like West Elm, achieving double-digit growth through innovative storytelling and data-driven marketing. Passionate about sustainability and efficiency, I excel at delivering impactful results and scaling brands with a creative and strategic approach.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Evans are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Evans Levy
Creative & Brand Strategist • Product Marketing Manager • Project Manager • Los Angeles, CA, US • Open to relocation
E-Commerce
Merchandising
Brand Strategy
Project Management
Marketing
Digital Strategy
Web Analytics
Promotional Marketing
Promotion
Messaging Strategy
Copywriting
Strategy & Business Development
Substack
Critical Thinking
Analytical Thinking
Google Analyics
Shopify
Project Planning
SEO
On-site SEO
Work History
R
Ecommerce + Brand Stratagy Consultant
RaveivalFreelancerJul 2024 - Sep 2024 • 3 mosCollaborated with Raveival to optimize its rave and festival fashion resale platform by refining the sales strategy, enhancing user experience, and building a clear brand voice. Conducted competitive analysis and market research to identify opportunities, delivering actionable recommendations for platform improvements and marketing strategies. Created an educational content roadmap and outlined resources to attract sellers and engage buyers, emphasizing sustainability and affordability.T
Director Of Ecommerce
Trashie/For DaysAug 2022 - Jul 2024 • 2 yrsOversee two websites: fordays.com and trashie.io. Project managing all site, tech and content strategy and updates. Drove exceptional revenue growth, surpassing $10M in net revenue in 2023, and achieved impressive YOY increases of +98% in revenue, +71% in Conversion, and +38% in Returning Customer Rate. Generated 300k+ Take Back Bag Sales in 2023 resulting in 2.2M lbs of clothing redirected from the landfill, 25M lbs CO2 emissions diverted and 270M gallons of water saved. Implemented and manage a comprehensive content strategy, calendar and budget, elevating the customer journey and streamlining content delivery across all e-commerce and marketing platforms, ensuring a seamless and consistent brand experience across all channels. Effectively manage a team of three, optimizing their performance and ensuring excellent team culture and performance. Successfully built and implemented a site dropship strategy increasing marketplace revenue stream 30X YOY by expanding brand list and product assortment with weekly launches of up to 100 styles. Pioneered a Subscription program resulting in over 3K subscriptions within two months, generating significant recurring revenue. Researched and launched the On-Site Search and Merchandising tool, Searchspring, resulting in a 17% increase in conversion within the first month of implementation.T
Ecommerce Consultant
The Sculpt Society FreelancerMay 2023 - Jul 2023 • 3 mosConducted comprehensive site audit to identify areas for improvement and optimization. Built e-commerce strategy based on audit findings, distinguishing between short-term wins and long-term projects. Created a personalized site best practices guide tailored to the specific needs of the company. Generated an inventory sell-through report to optimize product offerings and maximize profitability. Designed holiday and promotional plans to drive sales and engagement during peak seasons. Established launch cadence and timeline, coordinating all necessary assets for successful product launches.F
Senior Manager Ecommerce
For DaysJun 2021 - Aug 2022 • 1 yr 3 mosAchieved $1.8M+ in net revenue, propelling For Days into a million-dollar company in 2021. Within a year, increased D2C Revenue by 360%, AOV by 18%, and Returning Customer Rate by 27%. Successfully planned and executed monthly product launches, ensuring seamless cross-functional collaboration, including proactively identifying product needs and overseeing all Ecomm photoshoots. Led the migration to Shopify Plus, overseeing the new site build and enhancing the overall site experience.W
Assistant e-Commerce Merchandiser
West ElmSep 2019 - May 2021 • 1 yr 9 mosManaged the e-Commerce experience for 1/3rd of West Elm’s total Furniture revenue ($500M in 2020). Increased site visits in 2020 +64% YOY while maintaining healthy conversion. Led monthly product launches of up to 30K skus. Headed seasonal launch process, overseeing cross functional pass offs, resulting in on time and successful launch. Researched, designed and led implementation with cross functional partners of new strategies to increase conversion, enhance the customer experience and react to business needs. Overhauled shopping experience and launched 600 skus for 2020 Outdoor season increasing revenue +150% YOY. Leveraged analytics tool to track success of newly implemented site strategies and provide insight for future projects. Created shot lists, working with the photo team to provide product and creative direction through to launch. Instituted PIP up sell strategy and created process to update with new product launches. Formalized attribution strategy improving the process by increasing efficiency and simplicity. Facilitated daily site updates with cross functional partners utilizing reports & customer data. Bi-weekly reporting to the President with site improvements and project updates. Successfully trained and mentored 9 co-workers.W
e-Commerce Site Experience + Merchandising Coordinator
West ElmDec 2018 - Sep 2019 • 10 mosSupported online business initiatives and visual merchandising strategies to increase overall sales and website conversion. Optimized navigation strategy and page names for new product launches and business needs, working with SEO partners to increase visibility to site via search. Strategized and implemented site merchandising plans by monitoring reporting and customer shopping patterns. Partnered on promotional strategy with Planning and Marketing implementing all merchandising, navigation and site content needs and updates. Conducted site audits including attribution, navigation and site content to ensure the best customer experience. Used customer shopping patterns and competitive research to inform updates to the site experience and identify white space - communicating any learnings to Brand Merchants.Education
C
Colorado College
Bachelor of Arts - BA, Political Science, Journalism and DanceL
Le Cordon Bleu Paris
2024How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.