Top talent is on Pangea
You are viewing Fabio's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Fabio Conceição
Product Designer • Graphic Designer • Portugal
Design Thinking
Creative Thinking
Creative Direction
Prototyping
Wireframing
UX Strategy
UI/UX Design
UX research
Product Design
Advertising
Visual Design
Leadership
Brand Strategy
Brand Identity
Brand Design
Adobe Creative Cloud
Adobe Premiere Pro
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Keynote
Figma
With 20 years of experience in the digital industry, I'm a lead creative designer specializing in human-centered design and creative problem-solving
I'm a digital professional based in Portugal with 20 years of experience in various design roles, including Product Design. I specialize in solving problems through human-centered design and creativity, using strong aesthetic skills that have been recognized by peers and clients. I co-founded a full-service agency in São Paulo, where I developed leadership skills and a belief in teamwork. My style is simple and fun, and I bring enthusiasm to every project, driven by my passion for learning and growing.
Projects
Kito Health App
Kito Health is a not-for-profit venture aiming to provide a free and reliable symptom checker triage tool combined with tailored and certified medical advice for children in Kenya. This med-tech solution will be valuable in regions where access to health care may be limited. The app allows parents to choose their children's age group and symptoms that most closely match their case. As a result of answering a few questions, parents receive advice on how to handle the situation. Please follow the link to check Kito's project case study.See MoreGympass Landing Pages
As a Lead Designer at Circus.ag, we faced the challenge of enhancing the Landing pages of Gympass, a platform that values the quality of life, health, and well-being. Utilizing our team's expertise in UX/UI and UX writing, we aimed to reduce user churn and increase the number of enrolled users. Please follow the link to check Gympass' case study.See MoreBondi App
Bondi is a new Brazilian Startup of urban mobility focused on groups of people. Driven to the corporate public, Bondi aims to attend a specific niche that, today, requires the service of 3 to 4 Ubers to meet their demand. My team and I were invited to conceive this project since its beginning, by taking over the creation and visual identity of the brand, launch campaign and development of the proposal for the app’s UX/UI. Since this is a new Startup and with no expressive financial injection, many of the studies and recommendations for improvement have not been implemented yet, however, it is possible to release some spoilers.See MoreSpeedo Brazil
While acting for Circus, I had the privilege to head the whole project of the digital presence of the brand Speedo in Brazil. The main need was to develop the institutional website since, until then, the brand had never had a portal or social media in the country. I was responsible for renovating Speedo's Digital Brand ID by prototyping the new platform interface and creating promotional strategies to increase the number of users leads. Check it out :)See MoreCircus "Be a Clown"
During my time as the Creative Director and Lead Designer at Circus agency, I had the opportunity to work on various creative projects. One of our most successful and memorable projects was our website's "Be a Clown" feature. This feature allowed users to record short videos of themselves and then watch and share those videos with a clown nose applied to them. Even though this simple yet powerful solution may seem commonplace nowadays, it was once trendy and highly engaged among users. This led to increased website traffic and brand awareness for the agency in the past few years. The "Be a Clown" feature was fun and easy for users to interact with, and it also provided an amusing and memorable experience for them. Check it out :)See MoreCipasa
With modern layout, simple and intuitive navigation and outstanding performance, the institutional site headed the start of Cipasa’s digital presence, which caused a lot of excitement in the market. That was the result of a big project combined with a great brand. Cipasa is the biggest urbanism company in the country, which helped a lot boost the project’s great repercussion on social medias. Among the highlights: the page’s upload speed, faster than the competition, the site’s lightness due to the optimization of each element aiming high-performance, and the extremely reduced number of requests to the server. This way, the institutional site became the best of its segment in Brazil, generating much more business for Cipasa, as well as moving the area of new business at Circus agency. Starting from this project, we managed to win six more clients from the urbanism world in Brazil: AB+, Flórida, Quartier, Realibrás, Conspar and Independência. Due to the project’s success, most of the communication investments of the company were driven to the purchase of advertising spaces in the online world. A project that has changed the company’s investment habits, maximizing its coverage in the market place.See MoreWork History
K
Lead Product Designer - Senior UXUI Designer
Kito HealthJan 2020 - Nov 2022 • 2 yrs 11 mosAssumed key responsibility for implementing and managing a UXUI department, while ensuring the development of a free symptom checker tool for unprivileged parents and their children in Kenya, and at the same time contributing to and fostering the company's organizational culture. Selected Achievements: • Oversee end-to-end project work from research and product discovery through UI design delivery to the developers' team using a double-diamond design approach. • Promoted User Usability Testing sessions in September 2021 at Kibera's informal settlement in Kenya and in April 2022 (remotely). Through the results of these tests, Kito's team was able to validate assumptions and refine the app according to the target audience's needs. • Performed, managed, and liaised the product roadmap with UX, Marketing, Devs, and Medical departments. • Planned sprints, conducted design critique sessions, and conducted one-on-one meetings. • Designed the Product's brand and visual identity and planned the Product's launch action strategies (early adopters and post-launch) with the Marketing Director and third-party agency. • Contributed to the development of the company's "Golden Circle", strategy, goals, and priorities.C
Co-Founder and Creative Director/Lead Designer
Circus.agJan 2010 - Oct 2019 • 9 yrs 9 mosFounding Partner and Creative Director/Lead Designer, responsible for coordinating a team of 25 people, broadening his organizational skills, and performing a key role in the creative process and company's board. Developed 360° thinking, including digital products, advertising, branding, POS, videos, and incentive campaigns settings for B2B and B2C businesses for clients such as: • Unilever; • Walmart Brasil; • Hoteis.com (Latin America); • Peugeot; • Citroën; • Speedo; • MaxHaus; • Natura; • Braskem; • Even; • Cipasa.G
Senior Art Director
Grupo TV1Oct 2008 - Jan 2010 • 1 yr 3 mosAs the Senior Art Director, I was responsible for managing clients' accounts, including Microsoft Office, MSN, Semp Toshiba, Guaraná Antarctica, Pão de Açúcar, and Petrobras. I collaborated with and provided guidance to art directors and graphic designers by supervising project workflows from inception to completion, ensuring that all projects met the clients' high-quality standards and brand needs. I developed advertising campaigns for both online and offline platforms, as well as visual identities and graphic interfaces for web and multimedia presentations. Additionally, I actively participated in brainstorming sessions, concept development, idea generation, and project presentation meetings with clients. One of my significant achievements was contributing to the creation of online campaigns for the Extra.com and Pão de Açúcar delivery portals, resulting in a 65.3% growth in gross sales of electronic commerce in 2010.R
Senior Art Director
Rapp CollinsOct 2006 - Oct 2008 • 2 yrs 1 moSenior Art Director, responsible for accounts such as: • Phillips Walita; • Volkswagen; • Folha de São Paulo; • Telefônica Vivo; • TVA; • Smiles; • Liberty Seguros.G
Art Director
Garage Interactive MarketingJan 2006 - Oct 2006 • 9 mosArt Director. Clients assisted: • Samsung; • Toyota; • MTV; • Visa Vale; • Latam; • Skol Beats; • Playcenter; • Polaramine.O
Junior Art Director
Ogilvy BrasilAug 2005 - Jan 2006 • 5 mosJunior Art Director. Client assisted: IBM Latin America.W
Junior Art Director
Wunderman ThompsonApr 2003 - Aug 2005 • 2 yrs 4 mosArt Assistant & Junior Art Director. Clients assisted: • Ford; • Warner Bros; • Diageo (Smirnoff and Johnnie Walker); • Unilever (Seda); • Nestlé; • Bubbaloo; • Veet; • SOS Mata Atlântica.Education
C
Centro Universitário Belas Artes de São Paulo
Bachelor's Degree, Graphic DesignerFeb 1999 - Dec 2003I
Ironhack
Bootcamp, UXUI Design BootcampMay 2021 - Dec 2021T
Tera
Bootcamp, Digital Product LeadershipFeb 2021 - Mar 2021T
Tera
Bootcamp, User Experience DesignApr 2017 - Jul 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
With 20 years of experience in the digital industry, I'm a lead creative designer specializing in human-centered design and creative problem-solving
I'm a digital professional based in Portugal with 20 years of experience in various design roles, including Product Design. I specialize in solving problems through human-centered design and creativity, using strong aesthetic skills that have been recognized by peers and clients. I co-founded a full-service agency in São Paulo, where I developed leadership skills and a belief in teamwork. My style is simple and fun, and I bring enthusiasm to every project, driven by my passion for learning and growing.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Fabio's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Fabio Conceição
Product Designer • Graphic Designer • Portugal
Design Thinking
Creative Thinking
Creative Direction
Prototyping
Wireframing
UX Strategy
UI/UX Design
UX research
Product Design
Advertising
Visual Design
Leadership
Brand Strategy
Brand Identity
Brand Design
Adobe Creative Cloud
Adobe Premiere Pro
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Keynote
Figma
Projects
Kito Health App
Kito Health is a not-for-profit venture aiming to provide a free and reliable symptom checker triage tool combined with tailored and certified medical advice for children in Kenya. This med-tech solution will be valuable in regions where access to health care may be limited. The app allows parents to choose their children's age group and symptoms that most closely match their case. As a result of answering a few questions, parents receive advice on how to handle the situation. Please follow the link to check Kito's project case study.Gympass Landing Pages
As a Lead Designer at Circus.ag, we faced the challenge of enhancing the Landing pages of Gympass, a platform that values the quality of life, health, and well-being. Utilizing our team's expertise in UX/UI and UX writing, we aimed to reduce user churn and increase the number of enrolled users. Please follow the link to check Gympass' case study.Bondi App
Bondi is a new Brazilian Startup of urban mobility focused on groups of people. Driven to the corporate public, Bondi aims to attend a specific niche that, today, requires the service of 3 to 4 Ubers to meet their demand. My team and I were invited to conceive this project since its beginning, by taking over the creation and visual identity of the brand, launch campaign and development of the proposal for the app’s UX/UI. Since this is a new Startup and with no expressive financial injection, many of the studies and recommendations for improvement have not been implemented yet, however, it is possible to release some spoilers.Speedo Brazil
While acting for Circus, I had the privilege to head the whole project of the digital presence of the brand Speedo in Brazil. The main need was to develop the institutional website since, until then, the brand had never had a portal or social media in the country. I was responsible for renovating Speedo's Digital Brand ID by prototyping the new platform interface and creating promotional strategies to increase the number of users leads. Check it out :)Circus "Be a Clown"
During my time as the Creative Director and Lead Designer at Circus agency, I had the opportunity to work on various creative projects. One of our most successful and memorable projects was our website's "Be a Clown" feature. This feature allowed users to record short videos of themselves and then watch and share those videos with a clown nose applied to them. Even though this simple yet powerful solution may seem commonplace nowadays, it was once trendy and highly engaged among users. This led to increased website traffic and brand awareness for the agency in the past few years. The "Be a Clown" feature was fun and easy for users to interact with, and it also provided an amusing and memorable experience for them. Check it out :)Cipasa
With modern layout, simple and intuitive navigation and outstanding performance, the institutional site headed the start of Cipasa’s digital presence, which caused a lot of excitement in the market. That was the result of a big project combined with a great brand. Cipasa is the biggest urbanism company in the country, which helped a lot boost the project’s great repercussion on social medias. Among the highlights: the page’s upload speed, faster than the competition, the site’s lightness due to the optimization of each element aiming high-performance, and the extremely reduced number of requests to the server. This way, the institutional site became the best of its segment in Brazil, generating much more business for Cipasa, as well as moving the area of new business at Circus agency. Starting from this project, we managed to win six more clients from the urbanism world in Brazil: AB+, Flórida, Quartier, Realibrás, Conspar and Independência. Due to the project’s success, most of the communication investments of the company were driven to the purchase of advertising spaces in the online world. A project that has changed the company’s investment habits, maximizing its coverage in the market place.Work History
K
Lead Product Designer - Senior UXUI Designer
Kito HealthJan 2020 - Nov 2022 • 2 yrs 11 mosAssumed key responsibility for implementing and managing a UXUI department, while ensuring the development of a free symptom checker tool for unprivileged parents and their children in Kenya, and at the same time contributing to and fostering the company's organizational culture. Selected Achievements: • Oversee end-to-end project work from research and product discovery through UI design delivery to the developers' team using a double-diamond design approach. • Promoted User Usability Testing sessions in September 2021 at Kibera's informal settlement in Kenya and in April 2022 (remotely). Through the results of these tests, Kito's team was able to validate assumptions and refine the app according to the target audience's needs. • Performed, managed, and liaised the product roadmap with UX, Marketing, Devs, and Medical departments. • Planned sprints, conducted design critique sessions, and conducted one-on-one meetings. • Designed the Product's brand and visual identity and planned the Product's launch action strategies (early adopters and post-launch) with the Marketing Director and third-party agency. • Contributed to the development of the company's "Golden Circle", strategy, goals, and priorities.C
Co-Founder and Creative Director/Lead Designer
Circus.agJan 2010 - Oct 2019 • 9 yrs 9 mosFounding Partner and Creative Director/Lead Designer, responsible for coordinating a team of 25 people, broadening his organizational skills, and performing a key role in the creative process and company's board. Developed 360° thinking, including digital products, advertising, branding, POS, videos, and incentive campaigns settings for B2B and B2C businesses for clients such as: • Unilever; • Walmart Brasil; • Hoteis.com (Latin America); • Peugeot; • Citroën; • Speedo; • MaxHaus; • Natura; • Braskem; • Even; • Cipasa.G
Senior Art Director
Grupo TV1Oct 2008 - Jan 2010 • 1 yr 3 mosAs the Senior Art Director, I was responsible for managing clients' accounts, including Microsoft Office, MSN, Semp Toshiba, Guaraná Antarctica, Pão de Açúcar, and Petrobras. I collaborated with and provided guidance to art directors and graphic designers by supervising project workflows from inception to completion, ensuring that all projects met the clients' high-quality standards and brand needs. I developed advertising campaigns for both online and offline platforms, as well as visual identities and graphic interfaces for web and multimedia presentations. Additionally, I actively participated in brainstorming sessions, concept development, idea generation, and project presentation meetings with clients. One of my significant achievements was contributing to the creation of online campaigns for the Extra.com and Pão de Açúcar delivery portals, resulting in a 65.3% growth in gross sales of electronic commerce in 2010.R
Senior Art Director
Rapp CollinsOct 2006 - Oct 2008 • 2 yrs 1 moSenior Art Director, responsible for accounts such as: • Phillips Walita; • Volkswagen; • Folha de São Paulo; • Telefônica Vivo; • TVA; • Smiles; • Liberty Seguros.G
Art Director
Garage Interactive MarketingJan 2006 - Oct 2006 • 9 mosArt Director. Clients assisted: • Samsung; • Toyota; • MTV; • Visa Vale; • Latam; • Skol Beats; • Playcenter; • Polaramine.O
Junior Art Director
Ogilvy BrasilAug 2005 - Jan 2006 • 5 mosJunior Art Director. Client assisted: IBM Latin America.W
Junior Art Director
Wunderman ThompsonApr 2003 - Aug 2005 • 2 yrs 4 mosArt Assistant & Junior Art Director. Clients assisted: • Ford; • Warner Bros; • Diageo (Smirnoff and Johnnie Walker); • Unilever (Seda); • Nestlé; • Bubbaloo; • Veet; • SOS Mata Atlântica.Education
C
Centro Universitário Belas Artes de São Paulo
Bachelor's Degree, Graphic DesignerFeb 1999 - Dec 2003I
Ironhack
Bootcamp, UXUI Design BootcampMay 2021 - Dec 2021T
Tera
Bootcamp, Digital Product LeadershipFeb 2021 - Mar 2021T
Tera
Bootcamp, User Experience DesignApr 2017 - Jul 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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