Top Talent like Felice are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Felice Asson

Social Media Marketing Specialist
Content Marketing Manager
Creative & Brand Strategist
Port St. Lucie, FL, US
Influencer Outreach
Email Marketing
SMS Marketing
Brand Strategy
Content Management
Content Writing
Content Strategy
Content Creation
Instagram
Influencer Marketing
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts
Social Media and Influencer Marketing Manager
I help brands grow their social media in a way that actually drives engagement, visibility, and results. A few highlights from my work: 1. Grew a hospitality brand’s Instagram by 9,000+ followers in one year (+43.9% YoY), generating 3.8M+ impressions and 765K+ video views through organic content and creator partnerships. 2. Helped scale a beauty brand from ~50K to 250K+ followers, while also scaling the influencer program by 120%, partnering with top beauty creators to drive visibility and product awareness. 3. Managed organic social strategy across a multi-location dermatology and medical aesthetics brand network, delivering 1.7M+ impressions YTD with consistent engagement and steady follower growth. I work with brands that want their social media to look good and do something. My background is in social media management and influencer marketing across beauty, wellness, hospitality, and medical aesthetics. What I typically help with: 1. Planning and managing social content across Instagram, TikTok, and LinkedIn 2. Creating and directing short-form video and visual content 3. Running influencer and creator campaigns from start to finish 4. Handling brand partnerships, budgets, and negotiations 5. Tracking performance and adjusting strategy based on what’s actually working I’m hands-on, organized, and easy to work with. I care about clear communication, realistic timelines, and keeping the process collaborative, not chaotic. If you’re looking for someone who can jump in, take ownership, and make social media feel manageable again, I’d love to work together.

Projects

Social Media and Influencer Marketing

Led social media and influencer marketing strategy for beauty, wellness, hospitality, and medical brands, owning everything from content planning and short-form video to creator partnerships and community engagement. The focus was on building authentic brand presence, growing engaged audiences, and using creator-led content to drive visibility and performance across platforms. Impact 1. Grew a multi-location restaurant brand by 9,000+ Instagram followers (+43.9% YoY) 2. Generated 3.8M+ impressions, 70K+ engagements, and 765K+ video views in one year 3. Managed and scaled influencer programs with 100+ creator partnerships 4. Supported product launches and ongoing campaigns across beauty, retail, and DTC brands 4. Led social strategy across 12+ brand accounts under a unified content approach Skills & Tools Hands-on experience managing social media and influencer campaigns end to end, including content strategy, short-form video, creator sourcing and outreach, campaign execution, and content approvals across Instagram, TikTok, Facebook, and LinkedIn.See More

Work History

O

Talent Manager

Olivia Rowe StudioFreelancerManage a roster of creators across beauty, fashion, lifestyle, and travel, ranging from micro-creators to talent with 150K+ audiences Manage brand partnerships across short-term campaigns and long-term relationships Negotiate contracts, usage rights, and budgets while ensuring alignment with brand KPIs and creator goals Act as a strategic partner to both creators and brands, translating performance insights into repeat partnerships and long-term value
A

Digital Content Manager

AQUA DermatologyFull-time EmployeeNov 2023 - Jan 2026 • 2 yrs 3 mosManage social media strategy across multiple brand accounts within a large dermatology and aesthetics network Led social and content strategy across 12+ brands within a multi-state dermatology network, aligning content, influencer efforts, and reporting under a unified strategy Delivered 1.7M+ impressions YTD with consistent engagement growth across the network Support influencer marketing initiatives from outreach to content execution Track and analyze social performance, providing insights to optimize engagement and content strategy
Z

LinkedIn Social Media Manger

ZioskFreelancerMay 2024 - Aug 2025 • 1 yr 4 mosGrew LinkedIn presence for a restaurant technology platform through video content and community engagement. Managed and grew Ziosk's LinkedIn presence for its restaurant technology platform Created on-camera and short-form video content highlighting product benefits and use cases to support B2B demand generation and brand education Led community management, engaging with restaurant operators and industry professionals
R

Digital Marketing Manager

Rocco's Tacos and Tequila BarFull-time EmployeeNov 2022 - Sep 2024 • 1 yr 11 mosLed social strategy and influencer partnerships, driving 10K follower growth in one year. Developed and executed social media strategy across Instagram, TikTok, and Facebook Led influencer partnerships with food and lifestyle creators to support campaigns, events, and brand awareness Collaborated with cross-functional teams including graphic design, PR, SEO, and reputation management Executed a social growth strategy that resulted in a 10K increase in Instagram followers within one year
I

Social Media and Client Success Manager

InHouse CreativeFull-time EmployeeJan 2021 - Jun 2022 • 1 yr 6 mosManaged social media and influencer campaigns for a portfolio of restaurant clients at a hospitality agency. Managed social media accounts for a portfolio of restaurant clients, overseeing strategy, content planning, and execution Coordinated monthly content shoots to support brand storytelling, promotions, and campaign needs Served as main point of contact between agency and clients, ensuring clear communication and strong relationships Supported influencer campaigns and local creator partnerships to drive awareness and engagement
S

Public Relations Intern and Social Media Manager

Soto AgencyFreelancerJul 2017 - Aug 2022 • 5 yrs 2 mosManaged social media and PR for hospitality clients including Hilton Fort Lauderdale and Conrad Midtown New York. Managed social media and PR for hospitality clients including Hilton Fort Lauderdale, Conrad Midtown New York, Legends Tavern, and IGY Marinas Composed press releases and contributed to pitches to amplify client exposure and highlight significant news Orchestrated and oversaw Facebook and Instagram ad campaigns for hotel clients Participated in media events and receptions to foster relationships and enhance client visibility
S

Brand and Influencer Marketing Manager

Spa SciencesFull-time EmployeeDec 2019 - Aug 2020 • 9 mosBuilt and scaled influencer programs and retail partnerships to drive brand awareness, engagement, and revenue across DTC and retail channels. Developed and executed influencer marketing campaigns leveraging micro- and mid-tier creators to maintain brand visibility and drive ROI during reduced marketing budgets. Managed partnerships with 100+ creators and beauty influencers, expanding reach and strengthening product awareness across social platforms Collaborated with retail partners including Target, Ulta Beauty, Walmart and Amazon to support product sell-through through influencer-led content and digital campaigns Established strategic brand partnerships through influencer marketing, social activations, and in-store promotions, aligning creator content with retail and e-commerce goals Helped shape early creator-driven storytelling and UGC strategies that became foundational to the brand’s long-term influencer program
M

Social Media Manger

Michael Todd BeautyFull-time EmployeeNov 2017 - Jun 2020 • 2 yrs 8 mosManaged daily social media operations across Instagram, Twitter, Facebook, LinkedIn, and Pinterest, supporting consistent brand storytelling and audience growth Scaled the influencer program by 120%, partnering with top beauty creators to drive awareness and support hero product launches Contributed to growing the brand’s social following from approximately 50,000 to 250,000+ followers across platforms during tenure Developed and executed influencer campaigns across organic and paid channels, repurposing creator content to support product education and sales Collaborated with creative and product teams to refine visual identity and strengthen engagement across social platforms Supported paid social campaigns on Facebook and Instagram to expand reach, drive website traffic, and amplify influencer-led content

Education

C

California Baptist University

Bachelor's degree, Public RelationsJan 2013 - Dec 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Social Media and Influencer Marketing Manager
I help brands grow their social media in a way that actually drives engagement, visibility, and results. A few highlights from my work: 1. Grew a hospitality brand’s Instagram by 9,000+ followers in one year (+43.9% YoY), generating 3.8M+ impressions and 765K+ video views through organic content and creator partnerships. 2. Helped scale a beauty brand from ~50K to 250K+ followers, while also scaling the influencer program by 120%, partnering with top beauty creators to drive visibility and product awareness. 3. Managed organic social strategy across a multi-location dermatology and medical aesthetics brand network, delivering 1.7M+ impressions YTD with consistent engagement and steady follower growth. I work with brands that want their social media to look good and do something. My background is in social media management and influencer marketing across beauty, wellness, hospitality, and medical aesthetics. What I typically help with: 1. Planning and managing social content across Instagram, TikTok, and LinkedIn 2. Creating and directing short-form video and visual content 3. Running influencer and creator campaigns from start to finish 4. Handling brand partnerships, budgets, and negotiations 5. Tracking performance and adjusting strategy based on what’s actually working I’m hands-on, organized, and easy to work with. I care about clear communication, realistic timelines, and keeping the process collaborative, not chaotic. If you’re looking for someone who can jump in, take ownership, and make social media feel manageable again, I’d love to work together.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Felice are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Felice Asson

Social Media Marketing Specialist
Content Marketing Manager
Creative & Brand Strategist
Port St. Lucie, FL, US
Influencer Outreach
Email Marketing
SMS Marketing
Brand Strategy
Content Management
Content Writing
Content Strategy
Content Creation
Instagram
Influencer Marketing
Social Media Marketing
Social Media Management
Available for hire fromNegotiable
Contracts

Projects

Social Media and Influencer Marketing

Led social media and influencer marketing strategy for beauty, wellness, hospitality, and medical brands, owning everything from content planning and short-form video to creator partnerships and community engagement. The focus was on building authentic brand presence, growing engaged audiences, and using creator-led content to drive visibility and performance across platforms. Impact 1. Grew a multi-location restaurant brand by 9,000+ Instagram followers (+43.9% YoY) 2. Generated 3.8M+ impressions, 70K+ engagements, and 765K+ video views in one year 3. Managed and scaled influencer programs with 100+ creator partnerships 4. Supported product launches and ongoing campaigns across beauty, retail, and DTC brands 4. Led social strategy across 12+ brand accounts under a unified content approach Skills & Tools Hands-on experience managing social media and influencer campaigns end to end, including content strategy, short-form video, creator sourcing and outreach, campaign execution, and content approvals across Instagram, TikTok, Facebook, and LinkedIn.

Work History

O

Talent Manager

Olivia Rowe StudioFreelancerManage a roster of creators across beauty, fashion, lifestyle, and travel, ranging from micro-creators to talent with 150K+ audiences Manage brand partnerships across short-term campaigns and long-term relationships Negotiate contracts, usage rights, and budgets while ensuring alignment with brand KPIs and creator goals Act as a strategic partner to both creators and brands, translating performance insights into repeat partnerships and long-term value
A

Digital Content Manager

AQUA DermatologyFull-time EmployeeNov 2023 - Jan 2026 • 2 yrs 3 mosManage social media strategy across multiple brand accounts within a large dermatology and aesthetics network Led social and content strategy across 12+ brands within a multi-state dermatology network, aligning content, influencer efforts, and reporting under a unified strategy Delivered 1.7M+ impressions YTD with consistent engagement growth across the network Support influencer marketing initiatives from outreach to content execution Track and analyze social performance, providing insights to optimize engagement and content strategy
Z

LinkedIn Social Media Manger

ZioskFreelancerMay 2024 - Aug 2025 • 1 yr 4 mosGrew LinkedIn presence for a restaurant technology platform through video content and community engagement. Managed and grew Ziosk's LinkedIn presence for its restaurant technology platform Created on-camera and short-form video content highlighting product benefits and use cases to support B2B demand generation and brand education Led community management, engaging with restaurant operators and industry professionals
R

Digital Marketing Manager

Rocco's Tacos and Tequila BarFull-time EmployeeNov 2022 - Sep 2024 • 1 yr 11 mosLed social strategy and influencer partnerships, driving 10K follower growth in one year. Developed and executed social media strategy across Instagram, TikTok, and Facebook Led influencer partnerships with food and lifestyle creators to support campaigns, events, and brand awareness Collaborated with cross-functional teams including graphic design, PR, SEO, and reputation management Executed a social growth strategy that resulted in a 10K increase in Instagram followers within one year
I

Social Media and Client Success Manager

InHouse CreativeFull-time EmployeeJan 2021 - Jun 2022 • 1 yr 6 mosManaged social media and influencer campaigns for a portfolio of restaurant clients at a hospitality agency. Managed social media accounts for a portfolio of restaurant clients, overseeing strategy, content planning, and execution Coordinated monthly content shoots to support brand storytelling, promotions, and campaign needs Served as main point of contact between agency and clients, ensuring clear communication and strong relationships Supported influencer campaigns and local creator partnerships to drive awareness and engagement
S

Public Relations Intern and Social Media Manager

Soto AgencyFreelancerJul 2017 - Aug 2022 • 5 yrs 2 mosManaged social media and PR for hospitality clients including Hilton Fort Lauderdale and Conrad Midtown New York. Managed social media and PR for hospitality clients including Hilton Fort Lauderdale, Conrad Midtown New York, Legends Tavern, and IGY Marinas Composed press releases and contributed to pitches to amplify client exposure and highlight significant news Orchestrated and oversaw Facebook and Instagram ad campaigns for hotel clients Participated in media events and receptions to foster relationships and enhance client visibility
S

Brand and Influencer Marketing Manager

Spa SciencesFull-time EmployeeDec 2019 - Aug 2020 • 9 mosBuilt and scaled influencer programs and retail partnerships to drive brand awareness, engagement, and revenue across DTC and retail channels. Developed and executed influencer marketing campaigns leveraging micro- and mid-tier creators to maintain brand visibility and drive ROI during reduced marketing budgets. Managed partnerships with 100+ creators and beauty influencers, expanding reach and strengthening product awareness across social platforms Collaborated with retail partners including Target, Ulta Beauty, Walmart and Amazon to support product sell-through through influencer-led content and digital campaigns Established strategic brand partnerships through influencer marketing, social activations, and in-store promotions, aligning creator content with retail and e-commerce goals Helped shape early creator-driven storytelling and UGC strategies that became foundational to the brand’s long-term influencer program
M

Social Media Manger

Michael Todd BeautyFull-time EmployeeNov 2017 - Jun 2020 • 2 yrs 8 mosManaged daily social media operations across Instagram, Twitter, Facebook, LinkedIn, and Pinterest, supporting consistent brand storytelling and audience growth Scaled the influencer program by 120%, partnering with top beauty creators to drive awareness and support hero product launches Contributed to growing the brand’s social following from approximately 50,000 to 250,000+ followers across platforms during tenure Developed and executed influencer campaigns across organic and paid channels, repurposing creator content to support product education and sales Collaborated with creative and product teams to refine visual identity and strengthen engagement across social platforms Supported paid social campaigns on Facebook and Instagram to expand reach, drive website traffic, and amplify influencer-led content

Education

C

California Baptist University

Bachelor's degree, Public RelationsJan 2013 - Dec 2017

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.