Fernando Vergel

· Product UX Designer with 20+ years in digital design, combining UX research, visual systems, and product thinking. · Translate business goals and user insights into strategic, scalable design decisions. · Experienced delivering full platforms and MVPs in 5-week sprints using Figma, Lovable, and other standard AI-accelerated tools. · Used AI workflows to reduce iteration cycles and align design/dev teams under tight deadlines. · Applied Growth Design and AARRR frameworks to drive acquisition and activation in early-stage products. · From early years in print and web design to launching full AI-powered platforms — a journey driven by iteration, insight, and adaptability. · Obsessed with tools, teams, and methods that turn smart ideas into functional, scalable products.

Work History

Product Designer

Play Attention ArgentinaFull-time EmployeeApr 2025 - May 2025 • 2 mosTeam size:11 Reporting to: Team Leader Transformed a licensed product idea into a fully functional platform — live in five weeks. · Led the UX and product design of a digital platform for Play Attention Argentina, including landing page, CRM, and tailored flows for clients, agents, and admins. · Built and prototyped the system using Lovable and Gemini workflows, reducing delivery time and resolving dev blockers. · Conducted market and competitor research using Perplexity to define product positioning and strategy. · Applied AARRR (acquisition, activation) and Growth Design principles to guide early-stage design and content flow. · Collaborated daily with developers and stakeholders to align design, functionality, and business goals. · Live platform: https://playattentionargentina.com Reason for leaving: My engagement ended after the platform was deployed and launched.

Product Designer

Elite Language ServicesFull-time EmployeeApr 2024 - Sep 2024 • 6 mosTeam size: 5 Reported to: Product Manager Redesigned a platform to support medical, legal, and multi-industry interpretation services — delivered under pressure and ready for relaunch. · Led UX redesign focused on increasing lead conversion and fixing critical usability, accessibility, and security flaws. · Achieved 98% accessibility compliance across redesigned flows (WCAG-based). · Boosted conversion flow by 40% through improved navigation and clearer visual hierarchy. · Delivered dev-ready design documentation with 95% implementation accuracy. · Conducted user research and analytics review to identify friction points and reshape content strategy. · Collaborated daily with stakeholders under a fixed launch deadline tied to marketing campaigns. · Live product: https://elite-ls.com Reason for leaving: Contract concluded following the successful launch of the platform.

UX Designer

No CountryPart-time EmployeeOct 2023 - Sep 2024 • 1 yrTeam size: 14 Reported to: Team Leader Delivered multiple MVPs under tight deadlines — each one refining my skills in UX strategy, agile execution, and team collaboration. · Designed wireframes, user flows, mockups, and high-fidelity prototypes aligned with business goals and user insights. · Conducted in-depth user research and rapid research (desk, survey) to define content strategy. · Delivered consistent UI kits tailored to MVP scope and sprint constraints. · Developed responsive navigation and component libraries across platforms to accelerate delivery. · Accelerated initial projects by 50% by focusing on delivering MVPs within five weeks. · Improved post-launch user retention through rapid iteration cycles and direct feedback integration. Reason for leaving: Accepted a new opportunity for growth and ownership.

Web Designer

Full IceDec 2016 - Sep 2020 • 3 yrs 10 mosReported to: Operations Manager Built the company’s digital presence with insights from client-facing experience, improving clarity and mobile usability. · Led design using Joomla, improving layout clarity and mobile responsiveness for a conservative B2B audience. · Applied a user-informed approach, leveraging client interaction insights to prioritize navigation and content hierarchy. · Built custom templates aligned with company goals and industry expectations, increasing trust and engagement. · Laid the groundwork for future UX understanding by solving real problems with design intuition and cross-role communication. Reason for leaving: Transitioned to a new role within the same company.

Education

Coursera

Google UX Design Professional Certificate | Diseño de Experiencia del Usuario (UX) de Google, UX Design2022 - 2023

Coderhouse

Product Design | Diseño de Productos, Product Design2022 - 2023

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!