Top talent is on Pangea

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Frida Cossio

Social Media Marketing Specialist • PR and Communications Specialist • Dallas, TX, US
Blog Writing
Integrated Marketing
Meltwater
Influencer Outreach
Messaging Strategy
Marketing
LinkedIn
Spanish
Instagram
Translation
Bilingual
Social Media Communications
Intercultural Communication
Social Media Management
Social Media Marketing
Social Media
Public Relations
Available for hire fromNegotiable
Contracts
Experienced Social Media and PR Professional
With a Bachelor's degree in Public Relations, Advertising, and Applied Communication from The University of Texas at Austin, and a Business Foundations Certificate from the McCombs School of Business, this professional has a strong educational background. They have gained extensive experience in various roles, including Social Media Manager at Union Jerk, Public Relations Specialist and Social Media Manager at ModKaf, Account Planner at Dieste Inc., and Senior Account Executive/Account Manager at CultureHype. Their responsibilities have included creating and executing social media strategies, managing client accounts, securing media placements, and fostering client relationships. They have also demonstrated skills in content creation, community engagement, and media pitching. With a track record of achieving remarkable results, this individual has proven themselves to be a valuable asset in the fields of public relations, advertising, and social media management.

Work History

U

Social Media Manager

Union JerkMay 2021 - Present • 3 yrs 5 mosCreating and executing a results-driven social media strategy in alignment with company objectives. Generating, editing, and publishing engaging content on a weekly basis, including original text, unique photos, videos, and relevant news, with approximately 275 posts currently being managed. Enhancing brand awareness through active collaboration with industry influencers to extend the brand's reach. Overseeing community engagement by actively responding to comments and actively interacting with customers and the wider social media community. Executing continuous social media strategies aimed at enhancing account engagement, resulting in a remarkable 300% organic increase in Instagram followers over a 2-year period.
M

Public Relations Specialist and Social Media Manager

ModKafFeb 2021 - Present • 3 yrs 8 mosSuccessfully planning and executing media pitching and media relations initiatives Proactively monitoring and pitching press releases and feature ideas via email to national, regional, and trade journalists, spanning print, broadcast, and online media, with a focus on garnering interest in our clients' stories. Skillfully coordinating interviews and editorial meetings with key journalists on behalf of clients' spokespeople, both in-person and over the phone, and adeptly facilitating these engagements as necessary. Efficiently securing clients' placements in national, regional, and trade outlets, encompassing print, broadcast, and online platforms. Continuously monitoring media coverage and meticulously reporting results to the broader team and clients through comprehensive press coverage reports. Planning, creating, and currently managing the company's social media presence on Facebook, Instagram, and LinkedIn from the ground up, commencing in the spring of 2023.
D

Account Planner

Dieste Inc.Mar 2022 - Sep 2023 • 1 yr 7 mosFormulated strategic insights for culturally relevant advertising campaigns. Fostered collaboration with cross-functional teams (creative, media, account service) to ensure alignment with client objectives. Demonstrated a commitment to staying up-to-date on multicultural trends to inform strategies and campaigns. Cultivated and nurtured client relationships, becoming a trusted partner and advisor. Achieved measurable results through rigorous campaign performance tracking and optimization.
C

Senior Account Executive / Account Manager

CultureHypeFeb 2021 - Mar 2022 • 1 yr 2 mosManaged and led approximately 10 luxury and lifestyle client accounts. Mentored and provided direct supervision to PR interns every Spring, Summer, and Fall semester. Proactively identified potential new business and client opportunities. Authored and edited internal press releases and media alerts, producing approximately 100 pieces. Successfully secured and placed clients in high-profile outlets across regional, national, and international platforms, accumulating over 100 placements.

Education

T

The University of Texas at Austin

Bachelors Degree, Public Relations, Advertising, and Applied Communication
T

The University of Texas at Austin

McCombs School of Business, Business Foundations Certificate

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Social Media and PR Professional
With a Bachelor's degree in Public Relations, Advertising, and Applied Communication from The University of Texas at Austin, and a Business Foundations Certificate from the McCombs School of Business, this professional has a strong educational background. They have gained extensive experience in various roles, including Social Media Manager at Union Jerk, Public Relations Specialist and Social Media Manager at ModKaf, Account Planner at Dieste Inc., and Senior Account Executive/Account Manager at CultureHype. Their responsibilities have included creating and executing social media strategies, managing client accounts, securing media placements, and fostering client relationships. They have also demonstrated skills in content creation, community engagement, and media pitching. With a track record of achieving remarkable results, this individual has proven themselves to be a valuable asset in the fields of public relations, advertising, and social media management.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Frida's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Frida Cossio

Social Media Marketing Specialist • PR and Communications Specialist • Dallas, TX, US
Blog Writing
Integrated Marketing
Meltwater
Influencer Outreach
Messaging Strategy
Marketing
LinkedIn
Spanish
Instagram
Translation
Bilingual
Social Media Communications
Intercultural Communication
Social Media Management
Social Media Marketing
Social Media
Public Relations
Available for hire fromNegotiable
Contracts

Work History

U

Social Media Manager

Union JerkMay 2021 - Present • 3 yrs 5 mosCreating and executing a results-driven social media strategy in alignment with company objectives. Generating, editing, and publishing engaging content on a weekly basis, including original text, unique photos, videos, and relevant news, with approximately 275 posts currently being managed. Enhancing brand awareness through active collaboration with industry influencers to extend the brand's reach. Overseeing community engagement by actively responding to comments and actively interacting with customers and the wider social media community. Executing continuous social media strategies aimed at enhancing account engagement, resulting in a remarkable 300% organic increase in Instagram followers over a 2-year period.
M

Public Relations Specialist and Social Media Manager

ModKafFeb 2021 - Present • 3 yrs 8 mosSuccessfully planning and executing media pitching and media relations initiatives Proactively monitoring and pitching press releases and feature ideas via email to national, regional, and trade journalists, spanning print, broadcast, and online media, with a focus on garnering interest in our clients' stories. Skillfully coordinating interviews and editorial meetings with key journalists on behalf of clients' spokespeople, both in-person and over the phone, and adeptly facilitating these engagements as necessary. Efficiently securing clients' placements in national, regional, and trade outlets, encompassing print, broadcast, and online platforms. Continuously monitoring media coverage and meticulously reporting results to the broader team and clients through comprehensive press coverage reports. Planning, creating, and currently managing the company's social media presence on Facebook, Instagram, and LinkedIn from the ground up, commencing in the spring of 2023.
D

Account Planner

Dieste Inc.Mar 2022 - Sep 2023 • 1 yr 7 mosFormulated strategic insights for culturally relevant advertising campaigns. Fostered collaboration with cross-functional teams (creative, media, account service) to ensure alignment with client objectives. Demonstrated a commitment to staying up-to-date on multicultural trends to inform strategies and campaigns. Cultivated and nurtured client relationships, becoming a trusted partner and advisor. Achieved measurable results through rigorous campaign performance tracking and optimization.
C

Senior Account Executive / Account Manager

CultureHypeFeb 2021 - Mar 2022 • 1 yr 2 mosManaged and led approximately 10 luxury and lifestyle client accounts. Mentored and provided direct supervision to PR interns every Spring, Summer, and Fall semester. Proactively identified potential new business and client opportunities. Authored and edited internal press releases and media alerts, producing approximately 100 pieces. Successfully secured and placed clients in high-profile outlets across regional, national, and international platforms, accumulating over 100 placements.

Education

T

The University of Texas at Austin

Bachelors Degree, Public Relations, Advertising, and Applied Communication
T

The University of Texas at Austin

McCombs School of Business, Business Foundations Certificate

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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