Top Talent like Gabriela are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabriela Carrasco

Email Marketing Specialist •
Available for hire fromNegotiable
Contracts
Retention Marketing Expert | Automation Specialist
With a Business Diploma in Business Marketing from Humber College, I have cultivated a robust career in digital marketing, specializing in retention strategies and marketing automation. Currently, I optimize and execute Voilà's retention marketing strategies at Sobeys. As a Freelance Digital Marketing Strategist, I focus on e-commerce optimization and lifecycle campaign strategies, leveraging platforms like Shopify and Salesforce Marketing Cloud. My previous role at Expedia Group involved executing migration communication plans and audience segmentation for Vrbo, following the acquisition of canadastays.com. I also served as an Email Marketing Specialist for Expedia, implementing lifecycle automations and newsletter strategies. At Kallone Intimi, I managed marketing plans and developed customer nurturing strategies. My expertise spans across platforms such as Klaviyo, Hubspot, and Omnisend, with a strong emphasis on compliance with CASL regulations.

Work History

S

Retention Marketing

SobeysResponsible for optimizing, maintaining, and executing Voilà's retention marketing strategies nationwide.
F

Digital Marketing Strategist

FreelanceSpecialized in marketing automation and retention strategies, including e-commerce optimization, retention strategy, customer journey analysis, lifecycle campaign strategy, automation implementation, and email marketing strategy. Proficient in Shopify, Woocommerce, Salesforce Marketing Cloud, Klaviyo, Hubspot, and Omnisend.
E

Marketing Specialist - Vrbo Division

Expedia GroupOct 2019 - Oct 2020 • 1 yr 1 moAssisted in executing migration communication plan post canadastays.com acquisition through email marketing automation, performed audience segmentation for targeted messaging, executed traveller account migration in compliance with CASL regulations, and planned content migration strategy to Vrbo.
E

Email Marketing Specialist - Canadastays Division

Expedia GroupNov 2018 - Oct 2019 • 1 yrImplemented lifecycle automations, executed email A/B testing and design optimization, implemented a newsletter strategy, prepared performance reports, and optimized newsletter data collection system in compliance with CASL.
K

Marketing Manager

Kallone IntimiJan 2017 - Nov 2018 • 1 yr 11 mosPlanned and executed an annual marketing plan, implemented marketing automation, developed lead and customer nurturing strategies, implemented contact segmentation, designed seasonal advertising material, and negotiated sponsorships.

Education

H

Humber College

Business Diploma, Business Marketing2013 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Retention Marketing Expert | Automation Specialist
With a Business Diploma in Business Marketing from Humber College, I have cultivated a robust career in digital marketing, specializing in retention strategies and marketing automation. Currently, I optimize and execute Voilà's retention marketing strategies at Sobeys. As a Freelance Digital Marketing Strategist, I focus on e-commerce optimization and lifecycle campaign strategies, leveraging platforms like Shopify and Salesforce Marketing Cloud. My previous role at Expedia Group involved executing migration communication plans and audience segmentation for Vrbo, following the acquisition of canadastays.com. I also served as an Email Marketing Specialist for Expedia, implementing lifecycle automations and newsletter strategies. At Kallone Intimi, I managed marketing plans and developed customer nurturing strategies. My expertise spans across platforms such as Klaviyo, Hubspot, and Omnisend, with a strong emphasis on compliance with CASL regulations.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gabriela are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabriela Carrasco

Email Marketing Specialist •
Available for hire fromNegotiable
Contracts

Work History

S

Retention Marketing

SobeysResponsible for optimizing, maintaining, and executing Voilà's retention marketing strategies nationwide.
F

Digital Marketing Strategist

FreelanceSpecialized in marketing automation and retention strategies, including e-commerce optimization, retention strategy, customer journey analysis, lifecycle campaign strategy, automation implementation, and email marketing strategy. Proficient in Shopify, Woocommerce, Salesforce Marketing Cloud, Klaviyo, Hubspot, and Omnisend.
E

Marketing Specialist - Vrbo Division

Expedia GroupOct 2019 - Oct 2020 • 1 yr 1 moAssisted in executing migration communication plan post canadastays.com acquisition through email marketing automation, performed audience segmentation for targeted messaging, executed traveller account migration in compliance with CASL regulations, and planned content migration strategy to Vrbo.
E

Email Marketing Specialist - Canadastays Division

Expedia GroupNov 2018 - Oct 2019 • 1 yrImplemented lifecycle automations, executed email A/B testing and design optimization, implemented a newsletter strategy, prepared performance reports, and optimized newsletter data collection system in compliance with CASL.
K

Marketing Manager

Kallone IntimiJan 2017 - Nov 2018 • 1 yr 11 mosPlanned and executed an annual marketing plan, implemented marketing automation, developed lead and customer nurturing strategies, implemented contact segmentation, designed seasonal advertising material, and negotiated sponsorships.

Education

H

Humber College

Business Diploma, Business Marketing2013 - 2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.