Top Talent like Gabriella are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabriella Baldassin, MS

Social Media Marketing Specialist • Content Marketing Manager • Growth Marketing Manager • New York, NY, US
Strategic Planning
Growth Marketing
Email Marketing
Ad Copy
Google Analyics
Digital Marketing
Brand Strategy
Social Media Marketing
Ads Manager
DIGITAL DESIGN
Search Engine Marketing
Social Ad Campaigns
Digital Strategy
Graphic Design
Available for hire fromNegotiable
Contracts
Global Media Manager at Coty | Marketing Strategist with a Master's in Integrated Marketing from NYU
An experienced marketing professional of 10+ years with in-depth understanding of digital marketing strategies and how to use them for maximum effect. Well versed in creating 360 marketing campaigns, gathering intelligence on new & existing customers, and driving GTM strategies to establish dynamic results. Skilled in Paid Digital Media, Creative & Innovative approaches, Financial Management, Audience Targeting, Strong Negotiation, Customer Retention, Management, Analytics, Search Engine Optimization (SEO), Brand Strategy, Leadership, and executing 360 Campaigns across various industries including beauty, luxury, and publishing.

Work History

C

Global Media Manager - Digital

CotyDevelop and execute global digital strategies for luxury, consumer beauty, and DTC brands, including Tiffany & Co, Calvin Klein, Kylie Cosmetics, Marc Jacobs, Philosophy, Sally Hansen and Covergirl. Optimize online presence and engagement for US Heritage brands resulting in increased brand awareness and customer acquisition. Implemented data-driven marketing initiatives to drive revenue growth and enhance brand visibility across international markets.
S

Digital Marketing Manager

Sisley ParisMar 2021 - Sep 2024 • 3 yrs 7 mosLeverage industry knowledge and performance marketing to develop strategic 360 campaigns in order to grow awareness, traffic & revenue through e-commerce and in-store for 3 brands: Sisley Paris, Hair Rituel and Neur-aé. Brand strategy, media planning, creative development, and content planning for the new brand launch of Neur-aé in DTC and retailers. Developed brand strategy, oversaw creative development, implemented 360 campaign for Hair Rituel brand awareness campaign. Resulted in 43% increase in immediate sales YOY and led to the NA market being the lead in hair revenue for the following 2 years. Created and tested new structure for 360 full-funnel strategy. Results: decrease spend by 42%, multiplied ROAS by 4, increase traffic by 57% yoy. Achieved the highest revenue in a single day in the history of the company. Manage partnerships with Google, Marketing Agency, Tiktok and Meta while simultaneously working in-platform. Manage team of 3: Designer, Web Specialist & Marketing Assistant. Reports to President of NA. Assist in graphic design & video editing work for paid ads & email. Work with influencers to acquire UGC for paid media; strategize, plan, and production manage Meta lives, podcast & masterclasses in conjunction with PR team. Coordinate daily emails, segmenting based on customer lifetime value and shopping habits to increase conversion, open, and click-through rates. Manage budgets for digital marketing & e-commerce strategies.
O

Assistant Marketing Manager

Oxford University PressJan 2018 - Jan 2021 • 3 yrs 1 moManage B2C & B2B marketing for global clients, creating strategic goals & messaging to ensure optimal sales. Manage discipline specific content creation, global marketing campaigns, merchandising, monitoring industry & consumer trends, SEO/SEM and innovative testing to increase sales and marketing results determined by RoAS and lead generation. Implemented a search marketing strategy, increasing awareness through branded and non-branded campaigns. Project managed paid and organic campaigns, which include cross-divisional marketing through GoogleAds, Facebook, Twitter, Tumblr, LinkedIn, Pinterest, YouTube, email and website content. Plan, execute, and attend 4 major conferences nationwide as well as project manage marketing campaigns for about 8 conferences worldwide.
S

Marketing Coordinator

Stark CarpetJan 2017 - Jan 2018 • 1 yr 1 moSpearheaded seasonal marketing campaigns for new market products. Enhanced brand recognition through social media and ensured reliability among clientele. Created and implemented a successful brand overhaul as well as re-branding Stark's voice and content strategy across all platforms, digital, print, and in-store. Negotiating pricing and placement for media buys to attain ideal inventory mixes that will achieve the brand’s key business objectives. Directed oversight of social media portfolio and email marketing. Engage with established interior design industry influencers in cross-promotional content.
E

Marketing Specialist / Events Coordinator

Exclusive Group TravelJan 2014 - Jan 2017 • 3 yrs 1 moAssisted in the creation of the company’s brand messaging and industry recognition, managing over 500 client portfolios. Executed, monitored, and managed digital campaigns. Developed innovative and creative media content across social media platforms and wrote content for website and blog. Built, edited, and monitored landing pages using HTML & CSS. Oversaw the planning and execution of logistics and operations for private meetings, loyalty events, trade/road shows and company parties ranging from 20-300 people.

Education

N

New York University

Master of Science - MS, Integrated MarketingN/A
T

Temple University

Bachelor's Degree, Communication and Media StudiesN/A

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Global Media Manager at Coty | Marketing Strategist with a Master's in Integrated Marketing from NYU
An experienced marketing professional of 10+ years with in-depth understanding of digital marketing strategies and how to use them for maximum effect. Well versed in creating 360 marketing campaigns, gathering intelligence on new & existing customers, and driving GTM strategies to establish dynamic results. Skilled in Paid Digital Media, Creative & Innovative approaches, Financial Management, Audience Targeting, Strong Negotiation, Customer Retention, Management, Analytics, Search Engine Optimization (SEO), Brand Strategy, Leadership, and executing 360 Campaigns across various industries including beauty, luxury, and publishing.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gabriella are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabriella Baldassin, MS

Social Media Marketing Specialist • Content Marketing Manager • Growth Marketing Manager • New York, NY, US
Strategic Planning
Growth Marketing
Email Marketing
Ad Copy
Google Analyics
Digital Marketing
Brand Strategy
Social Media Marketing
Ads Manager
DIGITAL DESIGN
Search Engine Marketing
Social Ad Campaigns
Digital Strategy
Graphic Design
Available for hire fromNegotiable
Contracts

Work History

C

Global Media Manager - Digital

CotyDevelop and execute global digital strategies for luxury, consumer beauty, and DTC brands, including Tiffany & Co, Calvin Klein, Kylie Cosmetics, Marc Jacobs, Philosophy, Sally Hansen and Covergirl. Optimize online presence and engagement for US Heritage brands resulting in increased brand awareness and customer acquisition. Implemented data-driven marketing initiatives to drive revenue growth and enhance brand visibility across international markets.
S

Digital Marketing Manager

Sisley ParisMar 2021 - Sep 2024 • 3 yrs 7 mosLeverage industry knowledge and performance marketing to develop strategic 360 campaigns in order to grow awareness, traffic & revenue through e-commerce and in-store for 3 brands: Sisley Paris, Hair Rituel and Neur-aé. Brand strategy, media planning, creative development, and content planning for the new brand launch of Neur-aé in DTC and retailers. Developed brand strategy, oversaw creative development, implemented 360 campaign for Hair Rituel brand awareness campaign. Resulted in 43% increase in immediate sales YOY and led to the NA market being the lead in hair revenue for the following 2 years. Created and tested new structure for 360 full-funnel strategy. Results: decrease spend by 42%, multiplied ROAS by 4, increase traffic by 57% yoy. Achieved the highest revenue in a single day in the history of the company. Manage partnerships with Google, Marketing Agency, Tiktok and Meta while simultaneously working in-platform. Manage team of 3: Designer, Web Specialist & Marketing Assistant. Reports to President of NA. Assist in graphic design & video editing work for paid ads & email. Work with influencers to acquire UGC for paid media; strategize, plan, and production manage Meta lives, podcast & masterclasses in conjunction with PR team. Coordinate daily emails, segmenting based on customer lifetime value and shopping habits to increase conversion, open, and click-through rates. Manage budgets for digital marketing & e-commerce strategies.
O

Assistant Marketing Manager

Oxford University PressJan 2018 - Jan 2021 • 3 yrs 1 moManage B2C & B2B marketing for global clients, creating strategic goals & messaging to ensure optimal sales. Manage discipline specific content creation, global marketing campaigns, merchandising, monitoring industry & consumer trends, SEO/SEM and innovative testing to increase sales and marketing results determined by RoAS and lead generation. Implemented a search marketing strategy, increasing awareness through branded and non-branded campaigns. Project managed paid and organic campaigns, which include cross-divisional marketing through GoogleAds, Facebook, Twitter, Tumblr, LinkedIn, Pinterest, YouTube, email and website content. Plan, execute, and attend 4 major conferences nationwide as well as project manage marketing campaigns for about 8 conferences worldwide.
S

Marketing Coordinator

Stark CarpetJan 2017 - Jan 2018 • 1 yr 1 moSpearheaded seasonal marketing campaigns for new market products. Enhanced brand recognition through social media and ensured reliability among clientele. Created and implemented a successful brand overhaul as well as re-branding Stark's voice and content strategy across all platforms, digital, print, and in-store. Negotiating pricing and placement for media buys to attain ideal inventory mixes that will achieve the brand’s key business objectives. Directed oversight of social media portfolio and email marketing. Engage with established interior design industry influencers in cross-promotional content.
E

Marketing Specialist / Events Coordinator

Exclusive Group TravelJan 2014 - Jan 2017 • 3 yrs 1 moAssisted in the creation of the company’s brand messaging and industry recognition, managing over 500 client portfolios. Executed, monitored, and managed digital campaigns. Developed innovative and creative media content across social media platforms and wrote content for website and blog. Built, edited, and monitored landing pages using HTML & CSS. Oversaw the planning and execution of logistics and operations for private meetings, loyalty events, trade/road shows and company parties ranging from 20-300 people.

Education

N

New York University

Master of Science - MS, Integrated MarketingN/A
T

Temple University

Bachelor's Degree, Communication and Media StudiesN/A

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.