Germano Weber

Open to relocation

Content Creation

Poster Design

Start-ups

Print Advertising

Layout Design

Design

Search Engine Marketing

Adobe Creative Suite

Integrated Marketing

Paid Ads

Creative Marketing

Advertising

Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Creative marketer with a passion for user-centered services and design.

Over 20 years of experience in the Advertising & Marketing Industries. - Marketing and Business Management experience, with a career developed on both sides of the market: agencies and companies. - I develop and manage strategic marketing plans, execute short- and long-term plans, and ensure market share, profitability growth, and brand awareness. - Branding experience: Designing, positioning, online/offline communication, brand strategy deployment, and execution focus, always on the customer point of view. - Leading Marketing, UI & UX teams to deliver great products with the best experience - Results-oriented, with strong capabilities for dealing with challenges.

Work History

Head of Marketing

GoStorkPart-time EmployeeDeveloped and Executed Multi-Channel Marketing Campaigns: • Led a series of successful digital marketing campaigns that increased registrations by 40% Enhanced Brand Visibility: • Spearheaded a branding initiative that increased brand recognition in a highly competitive market, resulting in a 25% improvement in brand awareness Content Marketing Innovations: • Created a content strategy that focused on patient success stories and educational resources, boosting blog traffic by 150% Partnership and Sponsorship Management: • Managed partnerships with major health influencers and related businesses. SEO and SEM Strategies: • Implemented SEO optimizations and SEM strategies that resulted in a top 5 ranking for key terms related to fertility services, driving an additional 10,000 monthly visitors. Lead Generation and Conversion Rate Optimization: • Designed and refined online ad campaigns and landing pages that improved lead generation by 35% and conversion rates by 18%. Analytics and Market Insights: • Utilized analytics tools to monitor and report on the company’s performance, providing insights that led to a 35% more efficient allocation of the marketing budget. Team Leadership and Development: •Led a team of 5 international professionals, fostering a culture of innovation and continuous improvement to increase team productivity.

Head Of Growth & Creative Director

Ocupe DigitalPart-time EmployeeDec 2022 - Mar 2024 • 1 yr 4 mosMentorship and Team Growth: Mentored junior and midweight creatives, many of whom have gone on to take senior roles, fostering professional growth and development. Led Innovative Campaign Development: Directed the creation of high-impact digital marketing campaigns for major clients Cross-Functional Team Leadership: Managed a diverse team of designers, copywriters, and digital strategists to deliver integrated marketing solutions, enhancing team synergy and increasing project delivery efficiency Pioneering Digital Content Strategies: Launched a digital storytelling initiative that leveraged multimedia content to enhance user experience Creative Solutions and Innovation: Developed unique, cutting-edge visual and textual content that differentiated client brands in saturated markets. Strategic Partnerships and Collaboration: Fostered collaborations with influential innovators to co-create content, expanding audience reach and viewer interaction rates for co-produced materials. Budget Management and Cost Efficiency: Optimized creative department budget, reducing overhead while maintaining high-quality output and team morale.

Head Of Marketing

Savvy InvestPart-time EmployeeNov 2019 - Aug 2022 • 2 yrs 10 mosStrategic Pre-Launch Marketing Planning: Developed a comprehensive go-to-market strategy tailored for a fintech startup, focusing on digital presence and user acquisition, designed to attract early adopters and secure initial seed funding. Brand Identity and Positioning: Crafted a unique brand identity and value proposition that clearly differentiated the startup in the competitive fintech landscape, receiving positive feedback from focus groups and potential investors. Content Strategy and Thought Leadership: Created a robust content strategy aimed at establishing thought leadership in the investment industry, which included white papers, blog posts, and guest articles featured in industry publications. Digital Marketing and SEO Foundation: Built a scalable SEO framework and initiated content development during the pre-launch phase. Investor Relations and Pitch Presentations: Developed and delivered compelling marketing pitches that helped secure initial interest from investors and venture capitalists, raising preliminary commitments of over $500K. Cross-Functional Team Collaboration: Led a cross-functional team, including product developers, designers, and external consultants, to align marketing strategies with product development timelines and business goals. Market Research and Consumer Insights: Conducted extensive market research and analysis that provided critical insights into target demographics, competitor analysis, and market trends, shaping the overall business strategy. Social Media Strategy and Implementation: Implemented a preliminary social media strategy that grew a nascent following on LinkedIn and Twitter, setting the stage for broader digital marketing campaigns post-launch

Education

ESPM

Post Graduation, Business management - emphasys in MarketingAug 2015 - Jul 2017

UFF - Universidade Federal Fluminense

Bachelor's Degree, Publicity and AdvertisingAug 2001 - Jul 2006

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!