Gina Herrera Moreno

I am a data-driven, tech-forward operations specialist focused on optimizing and delivering measurable results. I am passionate about optimizing operational workflows and creating scalable, efficient systems that drive business success. My experience includes analyzing and enhancing workflows to reduce bottlenecks, designing and implementing scalable solutions for ticket management, and developing reporting and alerting systems that provide actionable insights and proactive issue resolution. I excel at identifying gaps in processes and collaborating cross-functionally with teams such as sales, marketing, HR, and beyond. I believe every process deserves care and thoughtfulness to support even the smallest of teams to deliver at scale.

Work History

Senior Marketing Operations Manager

Global Citizen YearMar 2021 - Apr 2023 • 2 yrs 2 mosBuild systems for success by managing and optimizing the marketing tech stack, developing marketing infrastructure, and ensuring systems alignment. Provide technical support to the recruitment team, collaborate in cross-departmental efforts, and manage external vendors. Architect dashboards for marketing metrics, analyze lead acquisition, and drive paid media efforts. Scrub systems for data hygiene and lead best practices development.

Marketing Manager

Philanthropy UMar 2019 - Mar 2021 • 2 yrs 1 moOversee and drive multi-channel digital marketing programs, analyze metrics for performance optimization, and drive email strategy. Manage editorial calendar, execute social media campaigns, and ensure on-brand digital content. Interface with senior marketing and product teams, support program development, and liaise with contractors.

Education

The London School of Economics and Political Science (LSE)

Msc, Development Studies2008 - 2009

Smith College

Bachelor of Arts, International Relations & Portuguese and Brazilian Studies2004 - 2007

UWC Mahindra College

International Baccalaureate, International Baccalaureate2002 - 2004

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