Giovany Davila

Data Analyst • UX Designer • User Researcher • New York, NY, US

HTML/CSS

Journey Mapping

User Flows

UX research

Web Accessibility

Participatory design

User Personas

User Research

Usability Testing

Wireframing

Prototyping

Sketch

Adobe Creative Suite

Graphic Design

UI/UX Design

Figma

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced UX Designer/Researcher | Psychology Graduate

With 8 years of experience in the user experience field, I believe in iterative design, constantly refining solutions based on user feedback and data-driven insights. Collaboration is at the heart of my methodology, involving cross-functional teams in decision-making to ensure diverse perspectives contribute to designs. My commitment extends beyond just meeting user needs; I aim to exceed expectations and set new standards in user experience, making every interaction with products not just satisfactory but memorable.

Projects

Playstation 5

Client The Famous Agency LA for SONY'S PLAYSTATION CLIENT BACKGROUND: Working with Kenichiro Yoshida, the PlayStation Team, and The Famous Agency, Dolph optimized the user flow for video submissions to build buzz after the PS4 launch. We revisited the UI for PS5's development. THE CHALLENGE Starting just months before the PS5 launch, Giovany (Lead Researcher) and Dolph (Team Lead) led agency and internal teams to create high-fidelity prototypes and A/B tests to develop a functioning beta. The project involved: • Streamlined goals and design to achieve an aggressive launch date • Design that supported a strong market penetration strategy PITFALLS ENCOUNTERED Balancing Innovation with Familiarity: Incorporating new, innovative features while maintaining the familiar PlayStation user experience was a delicate balance. Early prototypes faced resistance from long-time PlayStation users, leading to further refinements to blend innovation with the comfort of the known user interface. Market Penetration Strategy Adjustments: The initial market penetration strategy, while well-planned, faced hurdles in reaching new target demographics such as college students. The team had to reassess and adapt their approach, utilizing more targeted marketing strategies and collaborations to effectively engage these new users. Best Practices Implementation from PS4 to PS5: Learning from the PS4 and applying those lessons to the PS5's development was critical. However, the application of these best practices was not straightforward due to evolving gaming trends and technological advancements. Continuous learning and adaptation were key to overcoming these challenges. THE RESULTS • New design increased conversions via a strategy to incentivize gamers to participate in challenges in return for the perceived value of batches. Using psychology methodologies like the Pain/Pleasure principle and the Pareto Principle.See More

Work History

SENIOR UX DESIGNER

URA Productions Inc.Jan 2023 - Present • 1 yr 8 mos

LEAD UX RESEARCHER & CARE MANAGER

Housing WorksOct 2020 - Jan 2023 • 2 yrs 4 mos

LEAD UX RESEARCHER/UX DESIGNER

PlayStationAug 2019 - Oct 2020 • 1 yr 3 mosConsulting under URA Productions. Providing design direction to the UX team via mid-to-high fidelity concepts and prototypes based on user research feedback. Collaborating with stakeholders, including UX team members and Product Managers, to identify and prioritize research opportunities in a fast-paced, rapidly changing environment. Conducting beta testing of design concepts and prototypes. Reaching out to customers to recruit them for feedback/research opportunities. Work cross-functionally with design, product management, content strategy, engineering, and marketing. Work closely with product teams to identify research topics that will drive short and long-term product development. Keep abreast of technology changes and guideline/specification development (WCAG Compliance). Creating sophisticated design solutions across several platforms: web (PC / Mac), mobile web & app (tablet, phone). Creating Interactive Prototypes / Wireframing

LEAD UX RESEARCHER / UX DESIGNER

The Kraft Heinz CompanySep 2018 - Oct 2020 • 2 yrs 2 mosConsulting under URA Productions. Providing design direction to the UX team via mid-to-high fidelity concepts and prototypes based on user research feedback. Developing and maintaining expertise in leading accessibility research (both academic and market insights). Collaborating with stakeholders, including UX team members and Product Managers, to identify and prioritize research opportunities in a fast-paced, rapidly changing environment. Maintaining a database of strong user research participants, as well as a central UX resource that gives team members visibility into the research process and findings. Creating Interactive Prototypes / Wireframing

JUNIOR UX RESEARCHER / UX DESIGNER

InfosysJun 2017 - Sep 2018 • 1 yr 4 mosConsulting under URA Productions. Working closely with product development teams to identify research topics that will drive short and long-term product development. Working cross-functionally with design, product management, content strategy, engineering, and marketing teams in the development of the Eye on Innovation Magazine. Conducting user testing of design concepts and prototypes. Continually striving to improve accessibility through UX research and design processes to deliver better output. Creating Interactive Prototypes / Wireframing

JUNIOR UX RESEARCHER

LEEDSSep 2016 - May 2017 • 9 mos• Conducting user research using a wide variety of qualitative and quantitative research methods, in-person and remote • Work cross-functionally with design, product management, content strategy, engineering, and marketing • Work closely with product teams to identify research topics that will drive short and long-term product • Reaching out to target users to recruit them for feedback/research opportunities • Conducting user testing of design concepts and prototypes

Education

Brooklyn College

Bachelor of Science - BS, Psychology2016 - 2020

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