Gloria Ndikumana

Creative & Brand Strategist • Project Manager • Content Marketing Manager • Winnipeg, MB, CA

Paid Ads

Consulting

Lead Generation

Competitive Analysis

Journalism

Strategic Partnerships

Copywriting

Media Communications

Campaign Management

Marketing Analytics

Market Research

Available for hire fromNegotiable

Contracts

Full-Time Roles

Journalist | Freelance Marketing Consultant at PENEDIT Marketing | Integrated Marketing and Communications Strategist

I'm an Integrated Marketing and Communications Strategist with a global perspective, having lived in over ten countries. I specialize in PR Consulting, Marketing Project Management, Paid Ads Management, and Strategic Partnerships, focusing on helping SMEs grow through tailored and efficient marketing strategies. My passion lies in working with diverse teams to create impactful solutions that drive results and reflect your brand's unique character. Let's collaborate to elevate your business and achieve your goals.

Projects

PENEDIT Magazine

Style Section News with Edge: Driving thought-leadership in business, culture, and philosophy.

Work History

Marketing Consultant

PENEDIT MarketingNov 2023 - Present • 10 mosAs a Marketing Consultant, I deliver expert advice and customized marketing solutions that address key client pain points. My role involves collaborating with clients and creative teams across Africa, Europe, and North America to enhance their marketing and communications efforts. My work focuses on: Strategic Planning - Developing comprehensive marketing strategies to help clients navigate competitive markets and achieve their business goals. Differentiation & Positioning - Crafting unique brand identities and positioning strategies that set clients apart from competitors, enhancing their market presence. Sales Acceleration - Implementing targeted marketing campaigns and tactics that drive lead generation and sales growth. Collaborative Approach - Working independently or alongside client teams to optimize marketing and communications efforts, ensuring alignment with business objectives.

Remote Copywriter

PENEDIT MarketingJan 2020 - Oct 2023 • 3 yrs 10 mosI crafted customized copywriting solutions that address key client pain points. My role involved collaborating with clients across Africa, Europe, and North America to support their marketing and communications efforts.

Communications and Marketing Coordinator

West End BIZJun 2023 - May 2024 • 1 yrI led the marketing department's daily operations, overseeing branding and content strategy, managing budgets, promotional campaigns, and media relations. I focused on strategic partnerships and collaboration with internal and external stakeholders to enhance positioning and engagement. My responsibilities included: Content Strategy Development - Utilizing platforms like WordPress, Canva, Adobe Creative Suite, and SEMRush to create and optimize content for better performance and drive organic web traffic. Media Relations & Publicity - Building and maintaining relationships with media outlets, crafting press releases to enhance brand visibility, and securing coverage. Project Management - Coordinating marketing campaigns, planning events, and managing programs, ensuring alignment with the organization's brand and objectives. Stakeholder & Shareholder Communications - Engaging and collaborating with internal and external stakeholders, including board members, staff, BIZ members, media, sponsors, partners, influencers, vendors, key audiences, and production teams, ensuring consistent messaging and brand representation.

Receptionist

The Fort Garry Hotel, Spa & Conference CentreMar 2022 - Sep 2023 • 1 yr 7 mosI performed front desk operations, ensuring exceptional customer service and effective client relations. My key responsibilities included: Customer Service Excellence - Delivered outstanding service, promptly addressing guest needs and enhancing their overall experience. Event Support - Assisted in coordinating brand activations at events, ensuring seamless execution and client satisfaction. Client Relations Management - Handled guest inquiries, communications, and reservations, facilitating smooth interactions between guests and hotel staff. Sales & Upselling - Generated additional revenue by upselling spa services and beauty products, earning commission for successful sales. Operational Coordination - Collaborated with receptionists, hotel staff, spa maintenance team, estheticians, massage therapists, and hammam attendants to manage schedules and logistics, ensuring efficient operations.

Marketing Communications Assistant

CBC/Radio-CanadaOct 2022 - Apr 2023 • 7 mosAt CBC/Radio-Canada, I supported the marketing and communications team in various capacities, including digital campaign support, event coordination, studio production support, and brand activation. Key achievements include: Event Logistics & Coordination - Organizing and managing logistics for high-profile events and studio productions, ensuring seamless execution and strong brand presence. Digital & Social Media Marketing - Managing newsletter, social media, and website content, enhancing engagement and audience reach. Public Relations & Media Engagement - Developing publicity plans, crafting media pitches, and coordinating brand-related activities.

Education

The University of Winnipeg

Postgraduate Degree, Public Relations, Marketing and Strategic Communications Management2021 - 2022

United States International University - Africa

Bachelor's degree, Journalism, Media, and Applied Communications2014 - 2019

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