Grace Mwarania

Copywriting

Digital Marketing

Marketing

Blog Writing

Content Writing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Certified in digital marketing and copywriting, I stay ahead of trends. In a competitive landscape,

Proficient in WordPress and Google Analytics, I craft captivating content and orchestrate social media campaigns to elevate beauty, lifestyle, and self-care brands. My skills drive tangible results, evidenced by a 20% reduction in grammatical errors and a 15% increase in article engagement. My data-driven approach, coupled with a knack for customer experience, delivers a 30% boost in website traffic and conversions.

Work History

Freelancer Editor

Black Woman Great Nov 2023 - Jun 2024 • 8 mos●Generated compelling articles on various topics. ● Conducted a thorough editorial review of written content, resulting in a 20% reduction in grammatical errors and an increase in article engagement by 15%. ● Proficient in task management using Slack and Asana

Social Media Junior Officer

Impact Hub NairobiContract Employee● Created and managed impactful social media campaigns that reached over 500 individuals, resulting in a 20% increase in engagement and brand awareness. ● Attended relevant meetings and events as a company representative from personal initiative and as requested by the Communications Manager or other authorized representatives of Impact Hub Nairobi. ● Implemented data-driven strategies to optimize social media content and reach, resulting in a 30% increase in website traffic and conversions. ● Implemented a content strategy for the blog, consistently sharing relevant and valuable content to the target audience, resulting in a 30% increase in website traffic and a 10% growth in email subscriptions. ● Monitored website analytics using Google Analytics, identifying areas of improvement and implementing SEO strategies that resulted in a 25% increase in organic search traffic and a top ranking on key industry keywords. Updated the backend website with regular maintenance and necessary updates, resulting in a 20% decrease in page loading time and an increase in user engagement by 15%.

Education

Daystar University

Bachelor Degree, International RelationsMay 2014 - Aug 2022

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