Guillermo Carvajal

Claude

Branding

Visual Storytelling

Art Direction

Creative Strategy

Print Design

Leadership

Brand Identity

Pitch Decks

Client Management

Cross-functional Team Leadership

Available for hire fromNegotiable

Creative Director | Award-Winning Brand & Experiential Tech Storytelling (AI-Enabled Creative)

Award-winning Creative Director with senior-level experience across the US, Latin America, Australia, and Europe. Fluent in both traditional craft and emerging technology, including AI-powered creative tools, bridging strategic thinking and execution to build brands, lead high-performance teams, and win new business. Global perspective with experience delivering experiential tech concepts, experiential marketing, integrated campaigns, and visual storytelling across multi-market launches.

Projects

StreetFleet Rebrand: Brand Identity, Web & Digital Design

StreetFleet had modernized its logistics operations with AI-driven routing and efficiency, but its brand still looked outdated. As Creative Director and designer, I led the full rebrand to match that evolution: a new identity system, website, digital assets, ad campaigns, and video content, all built to feel fast, smart, and forward-moving. I used AI image-generation tools to create supporting visuals and speed up concept exploration, while every brand decision and final design was crafted by hand. The result: a brand that finally reflects the efficiency StreetFleet built into its service.See More

Work History

Independent Creative Director & Consultant

Freelance• Deliver creative strategy, concept development, and visual storytelling for agencies and direct clients across the US, Australia, and Latin America, measured by ongoing retainers and new business wins, by operating both embedded within agency teams and fully independently. • Maintain creative consistency and team performance, measured by on-time delivery and quality output across concurrent projects, by supervising creative teams, managing daily workflows, and running weekly team syncs and biweekly one-on-ones to track progress and drive growth. • Lead end-to-end creative pitches to win new accounts, measured by successful conversions from strategy through execution, by combining creative strategy, concept development, and visual storytelling from brief to final presentation. • Shorten ideation cycles and elevate visual output, measured by faster production timelines, by integrating AI tools: Midjourney, Nano Banana, Higgsfield, VEO3, ChatGPT, and Claude, into strategic analysis, creative exploration, and visual execution.

Associate Creative Director

The Electric FactoryJan 2023 - Oct 2024 • 1 yr 10 mos• Delivered experiential tech concepts across the US, Mexico, Latin America, and Europe, measured by successful multi-market launches and expanded client scopes, by merging strategic thinking and creativity to develop innovative brand experiences. • Strengthened client relationships and guided decision-making, measured by repeat engagements and project expansions, by managing client relationships and aligning complex tech solutions with each brand’s needs. • Accelerated production quality and creative execution, measured by on-time delivery across technically complex projects, by leading cross-functional teams of developers, 3D modelers, and technologists from concept through delivery

Innovation Creative

Innovation CreativeJul 2021 - Dec 2022 • 1 yr 6 mos• Won new business and grew agency revenue, measured by successful pitch conversions across Latin America and the US, by leading concept development and building compelling pitch decks that positioned the agency’s tech-driven creative offer. • Advanced clients into new experiential territories, measured by adoption of tech-driven brand experience formats, by developing innovative concepts that merged creativity with emerging technology.

Freelance Creative Art Director

FreelanceJun 2020 - Jun 2021 • 1 yr 1 mo• Delivered campaigns and visual designs across multiple Australian brand categories, measured by successful project completions and repeat client engagements, by providing creative strategy, concept development, and art direction tailored to each client’s needs.

Senior Art Director

Fenton StephensMay 2016 - May 2020 • 4 yrs 1 mo• Positioned underdog brands as category disruptors, measured by award recognition and market differentiation, by leading concept development, art direction, and campaign execution across integrated campaigns. • Built and maintained visual identities for challenger brands, measured by consistent brand expression across all touchpoints, by directing art direction and design from initial concept through final execution. • Improved team performance and creative output, measured by consistent on-brief delivery and client satisfaction, by overseeing and mentoring a team of designers and art directors through complex, fast-paced briefs.

Freelance Creative Art Director

Self-employedJan 2014 - Dec 2016 • 3 yrs• Generated creative impact for agencies and direct clients, measured by successful campaign launches and client renewals, by delivering concept development, art direction, and creative strategy across diverse briefs.

Art Director

Global Corporate Challenge®Dec 2013 - Oct 2014 • 11 mos• Unified the startup’s internal and external brand communications, measured by cohesive output across digital and traditional channels, by leading creative concept development and directing design and film production teams.

Art Director

The Kingdom AdvertisingJan 2010 - Dec 2012 • 3 yrs• Maximized creative and brand impact under tight budget constraints, measured by high-end campaign and identity work delivered with limited resources, by leading campaign ideation, visual design, visual identity development, and managing the design team through full production cycles.

Art Director

AW Nazca Saatchi & SaatchiJan 2006 - Dec 2010 • 5 yrs• Contributed to integrated campaign work at a global network agency, measured by consistent creative execution across diverse client categories, by developing concepts and delivering art direction and design across multiple projects.

Graphic Designer

Publicis Dialog VenezuelaJan 2005 - Dec 2006 • 2 yrs• Built a strong foundation in design and branding, measured by consistent delivery of BTL and ATL print materials, by focusing on print design, branding, and creative problem-solving across client briefs.

Education

Art Institute of Fort Lauderdale

Bachelor, Bachelor in Graphic Arts2000 - 2004

IDEO

Design Thinking | Innovation (course/program), Design Thinking | Innovation2022

Photography Studies College (Melbourne)

Advanced Diploma, Advanced Diploma of Photography2014 - 2020

Hyper Island

Masterclass, Masterclass of Digital Acceleration | Digital Communication and Media/Multimedia2018

Centro de Diseno Digital

Web Design (course), Web Design

Escuela de Creativos Publicitarios Argentina

Creative Process (course), Creative Process

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