Top Talent like Gwendoline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gwendoline Harper-Michon

Growth Marketing Manager
Toronto, ON, CA
LinkedIn Ads
Project Development
Scrum Method
On-site SEO
Ads Manager
SEO
Search Engine Marketing
Strategy & Business Development
Branding
Brand Development
Digital Marketing
Growth Marketing
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles
Global Marketing Leader | Operational Strategist
With a robust educational foundation in Management and Business Strategy from the Federation for European Education and a Masters in Communications from ISEFAC Bachelor, I have built a dynamic career in marketing and operations. As Head of Marketing at Mapiq, I led a global B2B marketing strategy, focusing on brand awareness and customer-lifetime value, while growing a team of 10. At Cutwork, I spearheaded a turnaround strategy, enhancing operational efficiency and profitability. My tenure at EVBox saw the establishment of a strong online presence and successful rebranding efforts. At Shell Recharge, I doubled website traffic and quadrupled lead generation through innovative demand generation and lead nurturing strategies. My experience spans across various industries, consistently driving growth, brand positioning, and operational excellence.

Projects

Website project from concept to development

Successfully led website redesign resulting in a simplified customer journey, increased website traffic, and improved Google search page ranking.See More

Work History

M

Head Of Marketing

MapiqNov 2021 - Oct 2023 • 2 yrsResponsible for conceptualizing and executing the global B2B marketing strategy as well as building and leading the marketing team. Reporting to the Commercial Director. Define and oversee the execution of the omnichannel marketing strategy, with a focus on brand awareness, thought leadership, sales enablement and customer-lifetime value through inbound demand generation tactics; Define the marketing objectives and performance metrics, marketing budget management and reporting; Grow the marketing team (up to 10 members), spanning brand & content, performance marketing, public relations & events, and product marketing; Lead the rebranding to ensure a strong brand positioning, image and messages, with the goal to offer a consistent, unified experience to the customers at every touchpoint.
C

Head of Operations

CutworkJun 2020 - Oct 2021 • 1 yr 5 mosResponsible for turnaround strategy and ensuring business operational efficiency and driving sustainable growth, by overseeing day-to-day administrative, financial and operational functions. Reporting to the CEO. Led and implemented a turnaround strategy with a focus on profitability, productivity, scalability and growth; Collaborated with the CEO to set and drive company's vision and strategy, advised on and spearheaded the delivery of strategic and operational key projects; Defined, oversaw the execution of and implemented key initiatives, through actionable goals, plans and performance indicators; Directly operated and oversaw operations, HR, legal and accounting, and managed external partners; Provided guidance, directed and supervised staff of just under 10, including creatives, architects, marketing; Initiated, defined, monitored and analysed performance with business metrics and OKRs tracking and ensured alignment with short and long-term objectives; Managed capital investment and expenses to ensure the company achieves targets relative to growth and profitability, tracked and established corrective measures as needed, prepared reports and forecasting; Streamlined structure and processes resulting in optimised growth in turnover, team efficiency and profitability; Ensured effective recruiting, onboarding, and performance management.
E

Head of Marketing, Everon (SaaS)

EVBoxMay 2019 - Nov 2019 • 7 mosResponsible for conceptualizing and executing the global B2B marketing strategy for the European and American markets, as well as building and leading the marketing team. Reporting to the COO & Managing Director. Defined and oversaw the execution of the omnichannel marketing strategy, with a focus on brand awareness, thought leadership, sales enablement and customer-lifetime value through demand generation tactics; Initiated and led the rebranding to ensure a strong brand positioning, image and messages, with the goal to offer a consistent, unified experience to the customers at every touchpoint; Established company's first online presence across website and social media, and grew LinkedIn followers organically to 1,000 in 3 months with overall engagement ~8%; Prepared international events (CES Las Vegas, Fleet Europe Summit), including booth design, logistics, budgeting; Implemented supporting tools (Content Management and Customer Relationship Systems) in a timely manner; Defined the marketing team structure, hired and led a team of 4 marketers towards agreed company and department goals; Participated in weekly Management Team meetings and quarterly planning of the company's objectives and action plans.
S

Demand Generation Manager

Shell RechargeApr 2017 - Apr 2019 • 2 yrs 1 moResponsible for brand awareness and thought leadership, demand generation, lead acquisition and nurturing strategies for the European market, through a variety of online (websites, social media, SEO, PPC, Marketing Automation) and offline (events, print) channels. Reporting to the Head of Marketing & Communications. Defined and executed brand awareness and lead acquisition strategies contributing to doubling the website traffic and quadrupling the amount of leads generated in a year time; Defined the lead nurturing strategy and set up the first email drip campaigns aiming to educate, onboard, cross-sell and up-sell our prospects and clients databases; Initiated Account-Based Marketing program to better align marketing and sales efforts; Led the website redesign (concept, design, development and maintenance of 7 localised sites) resulting in a simplified customer journey; Advised the CCO on a new marketing team structure aiming to better align with the company redefined sales strategy; Conducted financial modeling for online and offline marketing programs, including revenue expenditure and forecasting, and tracked the global marketing budget on a monthly and annual basis; Conducted international and multi-channel campaigns, including joint-campaigns with Shell, optimised through A/B testing and provided feedback for future campaign development; Selected and worked with external agencies to drive excellence in performance marketing: website, SEO, paid search and display activities; Managed team of 2 staff.
S

Product Marketing Specialist

Shell RechargeJul 2016 - Apr 2017 • 10 mosResponsible for the marketing campaigns related to hardware, software, app and services. Reporting to the Product Marketing Manager. Delivered campaigns for new products/services and features introduction; Optimised the Product Book and coordinated with relevant internal stakeholders to track products lifecycles; Contributed to the update of all online & print marketing assets following the rebranding; Managed and art directed visual content creation key projects (photography and 3D renders).

Education

F

Federation for European Education

European Masters Degree, Management and Business Strategy2009 - 2011
I

ISEFAC Bachelor, école de management, commerce, marketing et communication

Masters Degree, Communications2009 - 2011
F

Federation for European Education

European Bachelor Degree, Communications (DEESCOM)2008 - 2009

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Global Marketing Leader | Operational Strategist
With a robust educational foundation in Management and Business Strategy from the Federation for European Education and a Masters in Communications from ISEFAC Bachelor, I have built a dynamic career in marketing and operations. As Head of Marketing at Mapiq, I led a global B2B marketing strategy, focusing on brand awareness and customer-lifetime value, while growing a team of 10. At Cutwork, I spearheaded a turnaround strategy, enhancing operational efficiency and profitability. My tenure at EVBox saw the establishment of a strong online presence and successful rebranding efforts. At Shell Recharge, I doubled website traffic and quadrupled lead generation through innovative demand generation and lead nurturing strategies. My experience spans across various industries, consistently driving growth, brand positioning, and operational excellence.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gwendoline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gwendoline Harper-Michon

Growth Marketing Manager
Toronto, ON, CA
LinkedIn Ads
Project Development
Scrum Method
On-site SEO
Ads Manager
SEO
Search Engine Marketing
Strategy & Business Development
Branding
Brand Development
Digital Marketing
Growth Marketing
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Website project from concept to development

Successfully led website redesign resulting in a simplified customer journey, increased website traffic, and improved Google search page ranking.

Work History

M

Head Of Marketing

MapiqNov 2021 - Oct 2023 • 2 yrsResponsible for conceptualizing and executing the global B2B marketing strategy as well as building and leading the marketing team. Reporting to the Commercial Director. Define and oversee the execution of the omnichannel marketing strategy, with a focus on brand awareness, thought leadership, sales enablement and customer-lifetime value through inbound demand generation tactics; Define the marketing objectives and performance metrics, marketing budget management and reporting; Grow the marketing team (up to 10 members), spanning brand & content, performance marketing, public relations & events, and product marketing; Lead the rebranding to ensure a strong brand positioning, image and messages, with the goal to offer a consistent, unified experience to the customers at every touchpoint.
C

Head of Operations

CutworkJun 2020 - Oct 2021 • 1 yr 5 mosResponsible for turnaround strategy and ensuring business operational efficiency and driving sustainable growth, by overseeing day-to-day administrative, financial and operational functions. Reporting to the CEO. Led and implemented a turnaround strategy with a focus on profitability, productivity, scalability and growth; Collaborated with the CEO to set and drive company's vision and strategy, advised on and spearheaded the delivery of strategic and operational key projects; Defined, oversaw the execution of and implemented key initiatives, through actionable goals, plans and performance indicators; Directly operated and oversaw operations, HR, legal and accounting, and managed external partners; Provided guidance, directed and supervised staff of just under 10, including creatives, architects, marketing; Initiated, defined, monitored and analysed performance with business metrics and OKRs tracking and ensured alignment with short and long-term objectives; Managed capital investment and expenses to ensure the company achieves targets relative to growth and profitability, tracked and established corrective measures as needed, prepared reports and forecasting; Streamlined structure and processes resulting in optimised growth in turnover, team efficiency and profitability; Ensured effective recruiting, onboarding, and performance management.
E

Head of Marketing, Everon (SaaS)

EVBoxMay 2019 - Nov 2019 • 7 mosResponsible for conceptualizing and executing the global B2B marketing strategy for the European and American markets, as well as building and leading the marketing team. Reporting to the COO & Managing Director. Defined and oversaw the execution of the omnichannel marketing strategy, with a focus on brand awareness, thought leadership, sales enablement and customer-lifetime value through demand generation tactics; Initiated and led the rebranding to ensure a strong brand positioning, image and messages, with the goal to offer a consistent, unified experience to the customers at every touchpoint; Established company's first online presence across website and social media, and grew LinkedIn followers organically to 1,000 in 3 months with overall engagement ~8%; Prepared international events (CES Las Vegas, Fleet Europe Summit), including booth design, logistics, budgeting; Implemented supporting tools (Content Management and Customer Relationship Systems) in a timely manner; Defined the marketing team structure, hired and led a team of 4 marketers towards agreed company and department goals; Participated in weekly Management Team meetings and quarterly planning of the company's objectives and action plans.
S

Demand Generation Manager

Shell RechargeApr 2017 - Apr 2019 • 2 yrs 1 moResponsible for brand awareness and thought leadership, demand generation, lead acquisition and nurturing strategies for the European market, through a variety of online (websites, social media, SEO, PPC, Marketing Automation) and offline (events, print) channels. Reporting to the Head of Marketing & Communications. Defined and executed brand awareness and lead acquisition strategies contributing to doubling the website traffic and quadrupling the amount of leads generated in a year time; Defined the lead nurturing strategy and set up the first email drip campaigns aiming to educate, onboard, cross-sell and up-sell our prospects and clients databases; Initiated Account-Based Marketing program to better align marketing and sales efforts; Led the website redesign (concept, design, development and maintenance of 7 localised sites) resulting in a simplified customer journey; Advised the CCO on a new marketing team structure aiming to better align with the company redefined sales strategy; Conducted financial modeling for online and offline marketing programs, including revenue expenditure and forecasting, and tracked the global marketing budget on a monthly and annual basis; Conducted international and multi-channel campaigns, including joint-campaigns with Shell, optimised through A/B testing and provided feedback for future campaign development; Selected and worked with external agencies to drive excellence in performance marketing: website, SEO, paid search and display activities; Managed team of 2 staff.
S

Product Marketing Specialist

Shell RechargeJul 2016 - Apr 2017 • 10 mosResponsible for the marketing campaigns related to hardware, software, app and services. Reporting to the Product Marketing Manager. Delivered campaigns for new products/services and features introduction; Optimised the Product Book and coordinated with relevant internal stakeholders to track products lifecycles; Contributed to the update of all online & print marketing assets following the rebranding; Managed and art directed visual content creation key projects (photography and 3D renders).

Education

F

Federation for European Education

European Masters Degree, Management and Business Strategy2009 - 2011
I

ISEFAC Bachelor, école de management, commerce, marketing et communication

Masters Degree, Communications2009 - 2011
F

Federation for European Education

European Bachelor Degree, Communications (DEESCOM)2008 - 2009

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.