Gyms Dunbar

Social Media Marketing Specialist • Email Marketing Specialist • Project Manager • Linden, NJ, US

E-Commerce

Project Management

Shopify

Available for hire fromNegotiable

I am an eCommerce professional with over 10 years of experience specializing in project management for small to medium-sized Shopify Stores.

Hi My name is Gyms. I am an eCommerce specialist, with a focus in Shopify! I have over 10 years of experience working with brands to rebuild, customize, and strategize their stores and make their success stories a reality.

Projects

The Mighty Mug: Re-Theme

Designed, Built, and Managed an eCommerce channel on Shopify. ● Driving sales upwards of $700k - $1m using various business development tactics ● Provided a road map for digital strategy across multiple social media platforms to help increase Brand Awareness and foster community relations. ● Drafted compelling campaigns to increase overall conversions using data drive metrics. ● Managed Social Media Marketing Agency in building custom audiences based on pixel and Google Analytics Data. ● Transitioned Amazon sales from Vendor central, to Seller Central to control full product listings and uphold brand MAP.See More

Ben Sherman Re-Theme & Strategy

- Updated store theme to improve the overall design and feel of the site - Updated codebase by removing dead snippets and residual code left by previous apps previously removed - Executed various ongoing customizations to improve conversion rate and overall user experience. See More

Work History

Senior eCommerce Strategist

Acadaca Completed ReThemes & New Builds for multiple Brands including Ben Sherman, Body Glove, LaLa Berlin US, House of Want, Martha Stewart. ● Coordinated implementation of 3rd party applications including Fast Simon, Builder, Klevu, Klaviyo, Stylitics & more. ● Built out roadmaps for maintenance brands based on their set goals, current data, and competitive analysis. ● Drafted SOWs and documentation for custom builds and functionalities. ● Became a Shopify resource for clients and other strategists on the team.

Head of eCommerce

Mighty MugOct 2012 - Jun 2021 • 8 yrs 9 mosDesigned, Built, and Managed eCommerce channel on Shopify while overseeing a small team of freelancers. ● Driving sales upwards of $700k - $1m using various business development tactics ● Provided a road map for digital strategy across multiple social media platforms to help increase Brand Awareness and foster community relations. ● Drafted compelling campaigns to increase overall conversions using data drive metrics. ● Managed Social Media Marketing Agency in building custom audiences based on pixel and Google Analytics Data. ● Transitioned Amazon sales from Vendor central, to Seller Central to control full product listings and uphold brand MAP.

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