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UX Strategy

Process Improvement

Design Systems

Design Thinking

User-Centered Design

User Flows

Design

User Interface Design

UI/UX Design

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Contracts

Experienced Senior Product Designer | UX Expert

With a degree in Marketing from Universidad Iberoamericana, and experience as a Senior Product Designer at symphony.is, Spacetrics, BairesDev, and ATL SOFTWARE, this professional has a strong background in creating impactful user experiences. They have been involved in developing usability guidelines, UI libraries, custom Design Systems, and prototypes for usability testing. Their expertise includes translating customer requirements into UX, collaborating with development teams, and conducting usability tests. Their work has focused on enhancing digital transactions and creating functional designs for desktop and mobile experiences. With a keen understanding of the product development lifecycle and UX design process, they have consistently aligned customer needs with business goals. Their contributions have been instrumental in achieving avant-garde design and agility in product development.

Work History

Senior Product Designer

symphony.is- Propose initiatives related to the 'FINTECH' world, recreating tables, dashboards and presentation of complex data visualization. - Develop usability guidelines for the product, taking into consideration target results. - Work with existing UI libraries and develop custom Design System, with its construction and usability standards for the development of each functionality, achieving consistency, avant-garde design, and at the same time agility when working with the development teams. - Translate customer requirements into UX, identifying the best possible alternatives to generate an impact on the product, taking into account PERSONAS. - Work with the development team and QA on each required deliverable, performing UX audits.

Senior Product Designer

SpacetricsNov 2021 - Jan 2024 • 2 yrs 3 mos- Work with the product and development team in the conceptualization of functionalities for HomeTour products. - Develop design deliverables, establishing guidelines for behavior in different types of devices. - Develop design systems and reusable components for product management. - Creation of prototypes for usability testing with users. - Present and effectively communicate how the flows, wireframes, prototypes and interfaces work and will help achieve company objectives.

Product Designer

BairesDevJan 2021 - Sep 2022 • 1 yr 9 mos- Work closely to the Product Manager and Product Owner, as well as with developers and designers, aligning customer needs and business goals, from the discovery of product specs up to the deliverables. - Define design requirements based on briefs from internal teams and stakeholders. - Strong understanding of the product development lifecycle and UX design process. - Responsible for usability tests with the internal team and end-users, gathering information and creating a plan to evolve the product. - Participate in the company's design system development. - Combine data-driven and user-centric methodologies for better results. - Collaborate with product owners, developers and designers to translate business goals into unique brand and product experiences. - Be part of all phases of the project lifecycle including requirements gathering, user analysis, wireframes, flows, testing, implementation and results analysis.

User Experience Designer

ATL SOFTWAREApr 2020 - Dec 2021 • 1 yr 9 mosAs a user interface and experience designer (UI-UX), responsible for proposing new functionalities and rethinking the existing flows of all existing modules, in order to generate a greater visual impact and fluidity to achieve digital transactions, (Sale of products in general, courses, memberships to students of all ages) among other things. Through the design of wireframes and prototypes, seeking to optimize each flow and create functional designs, making each student feel comfortable with each transaction carried out and the different variables that can occur in each step. For each project, responsible to show the different behaviors of each design in HTML and CCS to the DEV team, to ensure a 'Pixel Perfect' quality for desktop and mobile experiences.

Education

Universidad Iberoamericana

Licenciatura en Administración de Empresas y Negocios, Marketing2009 - 2013

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