Heather Ohlson

Social Media Marketing Specialist • Creative & Brand Strategist • Product Marketing Manager • Kingston, NY, US

Brand Strategy

Available for hire fromNegotiable

Contracts

Social Media Management & Messaging Specialist | Brand Storyteller

Dynamic & results-driven professional with over a decade of experience in social media management, brand messaging, & administrative & operational management within the non-profit & small business sectors. Recognized for developing & executing innovative social media strategies that drive engagement, enhance brand presence, community building & achieve organizational goals. Adept at streamlining operations, improving efficiency, & fostering a collaborative team environment. Proven track record in leveraging technology to optimize processes & deliver exceptional results. Social Media Management: Expert in creating, curating, & managing content across platforms. Brand Messaging: Skilled in crafting compelling brand narratives & consistent messaging that resonate with target audiences. Experienced in developing brand guidelines & ensuring brand consistency across all communication channels. Content Strategy: Ability to develop & implement comprehensive content strategies that align with organizational goals & drive audience engagement. Strong storytelling skills with a focus on creating content. Analytics & Reporting: Proficient in using analytics tools to measure performance, track KPIs, & optimize campaigns. Experienced in preparing detailed reports & providing actionable insights. Community Engagement: Expertise in building & nurturing online communities. Skilled in engaging with followers, responding to inquiries, & fostering positive relationships. Digital Marketing: Knowledgeable in SEO, SEM, email marketing, & online advertising. Experience in running paid social media campaigns & optimizing ad performance. I've streamlined my consultancy to all things social medial management. Start following: linkedin.com/company/vyaservice -focused on artists, creators and makers.

Projects

Provided Services

You don't have to do it all yourself. We provide the talent and skills so you can delegate and save time, confident your projects are in capable hands. Our virtual team does it all: from strategic planning, content branding, engagement/community building and analytics/adaptation.See More

Essential Tools for Creative Entrepreneurs: (A Guide to Growing Your Artistic Business)

This guide provides actionable steps and curated resources tailored for artistic entrepreneurs. Whether you're selling on Etsy or managing your creative brand independently, it offers essential tools to help you build your online presence, manage your time effectively, and navigate financial planning. By following these strategies, you can expand your client base, achieve your business goals, and create lasting success—all while staying true to your creative vision. Remember, you don’t have to navigate the solopreneur journey alone. Embrace learning, seek support, and watch your business thrive.See More

Work History

Communications Coordinator, Educator

Cornell Cooperative Extension Dutchess CountyAs a Communications Coordinator and Educator, likely contributed to developing and implementing communication strategies and educational programs to support community engagement and outreach.

Owner/President, Business Owner

Virtually Yours Assistance ServiceVYA Service re-branded to provide individuals, freelancers, contractors, creators, shop owners, consultants, and those small-business owners and tiny teams make their business dreams a reality by providing the skills they don’t have. Professional assistance with a targeted focus on providing the supplemental support that will lead to professional success, renewing confidence and developing tactics to help businesses thrive.

Operations and Administration Manager

Woodstock Byrdcliffe GuildNov 2019 - Mar 2022 • 2 yrs 5 mosThe role encompassed all aspects of this diverse and historic arts organization. Responsibilities included oversite of property and organization scheduling coordination, office management, support of bookkeeper, Board and committee chair support, liaison to tenants, renters, event coordinators, students, volunteers, board members, contractors, and public. Contributed to promotion, development, and fundraising.

Education

SUNY Empire State College

BS, Public Administration- candidate2010 - 2012

SUNY New Paltz

BA, Elementary Education- candidate1998 - 1999

SUNY Ulster

A.A., Elementary Education1996 - 1998

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