Top Talent like Helen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Helen Yuan

Adaptability
Problem Solving
Brand Development
Business Planning
Email Marketing
Entrepreneurship
Social Media
Brand Ambassador
Creative Marketing
Account Management
Business Development
Business Strategy
Collaboration
Analytical Thinking
Advertising
Team Building
Leadership
Content Development
Consulting
Strategic Planning
Marketing
Available for hire fromNegotiable
Experienced Marketer & Digital Media Consultant w/ a passion for VC
My name is Helen Yuan and I am a Junior majoring in Retailing and Consumer Behavior with minors in Business, Entrepreneurship, and Leadership at the University of Wisconsin Madison. I am a hardworking, highly motivated individual who strives to achieve distinction in everything that I do. My ambition, drive, and competitive nature allows me to thrive in a fast paced work environment and I am constantly seeking new challenges and ways to push myself out of my comfort zone. I enjoy interacting with people which allows me to thrive in a collaborative setting whether its in a position of leadership or working as a productive team member. My greatest strength is my ability to adapt to changing environments and perseverance to never stop until the job is done right. Through my experience as Marketing Director of the Student Leadership Program and serving as an Executive Board Member of Mu Kappa Tau and the Advertising Club, I have gained valuable communication, problem solving, and public speaking skills that I've been able to apply to professional and extracurricular roles. I believe that my experiences with leadership roles, paired with my ongoing studies make me a standout candidate for various internships. I am a diligent worker who is passionate about learning and I continue to seek the opportunity to grow and further gain experience and knowledge with dynamic summer positions.

Work History

H

Freelance Digital Media Consultant

Helen Yuan Co. Work with clients to rebrand their businesses with new logo designs, brand elements, and style guides. Specialize in digital media sales and consulting including programmatic targeting, website design, SEO, and social media. Assist in the field production of Kickstarter campaigns and identify the topic segments that will make up the narrative arc of the report. Previous accounts: Inner Beauty Gifts, Kelvin Coats; websites: https://innerbeautygifts.com, https://kelvincoats.com
T

Innovation Intern

The CommonsJun 2020 - Aug 2020 • 3 mos Selected out of 700+ applicants to work as a virtual intern on several real-world projects; used divergent innovation processes to create business models that would help companies reduce their carbon footprint. Collaborated with Milwaukee business leaders to create impactful prototype solutions to enhance e-commerce sales strategy for small businesses during a global pandemic. Utilized Adobe XD to create wireframe mock-ups of apps for presentation to judges and professional mentors.
A

Business Development Intern

AllPeople Co. May 2020 - Aug 2020 • 4 mos Define and develop All Peoples brand voice through strategy building, media planning, concept development and social media research across multiple digital channels increasing online traffic by 25%. Edit business plans and pitch presentations for content, delivery, and grammar to advance to the quarterfinals of the Pepperdine Business Schools Most Fundable Companies Competition as featured in Entrepreneur magazine. Conduct wholesale market research reports, presenting findings to the founder and executive team on a weekly basis resulting in a 35% growth in profitability. Lead the content writing team by delegating responsibilities, making key business decisions, and assisting with new hires onboarding processes.
A

Social Media Director

Advertising Club of UW-Madison Construct social media calendars, generate media content, graphic design, and copy; relay project information between agency members and clients. Collaborate within groups to generate organization-specific ad campaigns targeting 43,000 students over a semester. Maintain analytics and reporting of all online activities with a focus on deriving actionable insights from available data. Strengthen knowledge of the advertising, marketing, and public relations fields by holding bi-weekly meetings and designing workshops to teach technical skills. Oversee the creative team, comprised of the creative director, art directors, and production director to manage and optimize brand voice across all social platforms.
M

Social Media Director & Board Member

Mu Kappa Tau Honors Marketing FraternityDec 2019 - May 2020 • 6 mos Devised semesterly social media content calendar and strategic plan; improved digital presence by 25% up from 2018. Led communications committee of 4 members to build and design MKTs new website along with search engine optimization. Networked at sponsored professional meetings with marketing firms and fostered member-member relationships.
S

Director of Marketing

Student Leadership ProgramSep 2019 - May 2020 • 9 mos Created social media content through Facebook and Instagram using Hootsuite; online engagement from social media marketing up by 85% from 2018. Assembled semesterly leadership development plan and set advertising budget. Spearheaded biweekly meetings of 10 team members, designed print advertising for 8 committee branches, and delegated responsibilities to carry out all official SLP marketing campaigns.
A

Marketing Ambassador

Atlantis GlobalAug 2019 - Oct 2019 • 3 mos Represented Atlantis in the market, developed the client base through a community-driven platform, partnerships with local organizations, as well as social and seasonal events. Established and achieved business goals, worked closely with the leadership team based out of Washington, D.C to devise creative and strategic solutions to increase sales. Leveraged social media networks to engage students with the Atlantis brand and secured 50+ leads per week.
C

Sales and Marketing Intern

CortadoMay 2019 - Oct 2019 • 6 mos Created and pitched slide decks to acquire 1000+ new users and 20+ business partners as a team of 4 since launch in May 2019. Developed and executed creative online content for social media platforms and website to support brand awareness. Networked and represented the company at innovation summits including CultureCon and NeXXpo to forge industry relationships.
N

NRF Challenge National Semifinalist

National Retail FederationJun 2020 - Dec 2020 • 7 mos Represent UW-Madison in the NRF case competition and selected among the top 10 teams in the nation to advance to semifinals. Launch a small business venture, pitching an original product line for a 90-day debut carrying period in Nordstrom retail locations. Develop a go-to-market strategy, pricing and financial analysis of product costs and markup margin, target market alignment and brand positioning statement, and marketing budget and timeline for presentation to top retail executives.

Education

University of Wisconsin-Madison

Bachelor's Degree, Retailing and Consumer Behavior B.SSep 2017 - May 2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Marketer & Digital Media Consultant w/ a passion for VC
My name is Helen Yuan and I am a Junior majoring in Retailing and Consumer Behavior with minors in Business, Entrepreneurship, and Leadership at the University of Wisconsin Madison. I am a hardworking, highly motivated individual who strives to achieve distinction in everything that I do. My ambition, drive, and competitive nature allows me to thrive in a fast paced work environment and I am constantly seeking new challenges and ways to push myself out of my comfort zone. I enjoy interacting with people which allows me to thrive in a collaborative setting whether its in a position of leadership or working as a productive team member. My greatest strength is my ability to adapt to changing environments and perseverance to never stop until the job is done right. Through my experience as Marketing Director of the Student Leadership Program and serving as an Executive Board Member of Mu Kappa Tau and the Advertising Club, I have gained valuable communication, problem solving, and public speaking skills that I've been able to apply to professional and extracurricular roles. I believe that my experiences with leadership roles, paired with my ongoing studies make me a standout candidate for various internships. I am a diligent worker who is passionate about learning and I continue to seek the opportunity to grow and further gain experience and knowledge with dynamic summer positions.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Helen are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Helen Yuan

Adaptability
Problem Solving
Brand Development
Business Planning
Email Marketing
Entrepreneurship
Social Media
Brand Ambassador
Creative Marketing
Account Management
Business Development
Business Strategy
Collaboration
Analytical Thinking
Advertising
Team Building
Leadership
Content Development
Consulting
Strategic Planning
Marketing
Available for hire fromNegotiable

Work History

H

Freelance Digital Media Consultant

Helen Yuan Co. Work with clients to rebrand their businesses with new logo designs, brand elements, and style guides. Specialize in digital media sales and consulting including programmatic targeting, website design, SEO, and social media. Assist in the field production of Kickstarter campaigns and identify the topic segments that will make up the narrative arc of the report. Previous accounts: Inner Beauty Gifts, Kelvin Coats; websites: https://innerbeautygifts.com, https://kelvincoats.com
T

Innovation Intern

The CommonsJun 2020 - Aug 2020 • 3 mos Selected out of 700+ applicants to work as a virtual intern on several real-world projects; used divergent innovation processes to create business models that would help companies reduce their carbon footprint. Collaborated with Milwaukee business leaders to create impactful prototype solutions to enhance e-commerce sales strategy for small businesses during a global pandemic. Utilized Adobe XD to create wireframe mock-ups of apps for presentation to judges and professional mentors.
A

Business Development Intern

AllPeople Co. May 2020 - Aug 2020 • 4 mos Define and develop All Peoples brand voice through strategy building, media planning, concept development and social media research across multiple digital channels increasing online traffic by 25%. Edit business plans and pitch presentations for content, delivery, and grammar to advance to the quarterfinals of the Pepperdine Business Schools Most Fundable Companies Competition as featured in Entrepreneur magazine. Conduct wholesale market research reports, presenting findings to the founder and executive team on a weekly basis resulting in a 35% growth in profitability. Lead the content writing team by delegating responsibilities, making key business decisions, and assisting with new hires onboarding processes.
A

Social Media Director

Advertising Club of UW-Madison Construct social media calendars, generate media content, graphic design, and copy; relay project information between agency members and clients. Collaborate within groups to generate organization-specific ad campaigns targeting 43,000 students over a semester. Maintain analytics and reporting of all online activities with a focus on deriving actionable insights from available data. Strengthen knowledge of the advertising, marketing, and public relations fields by holding bi-weekly meetings and designing workshops to teach technical skills. Oversee the creative team, comprised of the creative director, art directors, and production director to manage and optimize brand voice across all social platforms.
M

Social Media Director & Board Member

Mu Kappa Tau Honors Marketing FraternityDec 2019 - May 2020 • 6 mos Devised semesterly social media content calendar and strategic plan; improved digital presence by 25% up from 2018. Led communications committee of 4 members to build and design MKTs new website along with search engine optimization. Networked at sponsored professional meetings with marketing firms and fostered member-member relationships.
S

Director of Marketing

Student Leadership ProgramSep 2019 - May 2020 • 9 mos Created social media content through Facebook and Instagram using Hootsuite; online engagement from social media marketing up by 85% from 2018. Assembled semesterly leadership development plan and set advertising budget. Spearheaded biweekly meetings of 10 team members, designed print advertising for 8 committee branches, and delegated responsibilities to carry out all official SLP marketing campaigns.
A

Marketing Ambassador

Atlantis GlobalAug 2019 - Oct 2019 • 3 mos Represented Atlantis in the market, developed the client base through a community-driven platform, partnerships with local organizations, as well as social and seasonal events. Established and achieved business goals, worked closely with the leadership team based out of Washington, D.C to devise creative and strategic solutions to increase sales. Leveraged social media networks to engage students with the Atlantis brand and secured 50+ leads per week.
C

Sales and Marketing Intern

CortadoMay 2019 - Oct 2019 • 6 mos Created and pitched slide decks to acquire 1000+ new users and 20+ business partners as a team of 4 since launch in May 2019. Developed and executed creative online content for social media platforms and website to support brand awareness. Networked and represented the company at innovation summits including CultureCon and NeXXpo to forge industry relationships.
N

NRF Challenge National Semifinalist

National Retail FederationJun 2020 - Dec 2020 • 7 mos Represent UW-Madison in the NRF case competition and selected among the top 10 teams in the nation to advance to semifinals. Launch a small business venture, pitching an original product line for a 90-day debut carrying period in Nordstrom retail locations. Develop a go-to-market strategy, pricing and financial analysis of product costs and markup margin, target market alignment and brand positioning statement, and marketing budget and timeline for presentation to top retail executives.

Education

University of Wisconsin-Madison

Bachelor's Degree, Retailing and Consumer Behavior B.SSep 2017 - May 2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.