Top Talent like Ian are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Ian Efford
Creative & Brand Strategist • Social Media Marketing Specialist • Growth Marketing Manager • Victoria, BC, CA • Open to relocation
Brand Strategy
Growth Marketing
Content Creation
Marketing Strategy
Empathetic Growth Marketer helping you attract customers in 30 days
I help professionals create irresistible offers to attract customers in 30 days. With over 7 years of marketing experience, I've supported over 600 entrepreneurs to double their leads using marketing funnels, landing pages, and paid advertising. I've also excelled in brand strategy, helping small businesses create authentic connections with their ideal customers. During one project, I published Profile Alchemy Course aimed at helping solopreneurs attract customers using their social profile. I was able to get over 100 leads signed up in 5 days.
Projects
600 Entrepreneurs with Optimized Landing Pages
During my position at Leadpages, I assisted over 600 entrepreneurs with their landing pages and marketing funnels. Every week, I created 10 landing pages for clients and provided feedback to 30 customers. I helped one customer build two landing pages for their products, resulting in over 20 paying customers and a 30% conversion rate. Additionally, I supported SoundCloud as a Leadpages account, training their product marketing manager on lead generation and funnel best practices. You can see via the images that I created 100s of landing pages and helped my clients grow their businesses.See More100 Leads in 5 Days
To attract more clients to my coaching business, I created a 5-day email course that served as a lead magnet for my marketing funnel. The course simplifies creating a social profile that attracts customers in 30 days or less for self-employed professionals. The email course advertising campaign saw a $0.70 cost per lead, attracted over 100 leads in five days, and established a 45% landing page conversion rate.See MoreProfile Audits for Side Hustlers
Challenge: Side hustlers often struggle with gaining leads from their social media profiles. Their profiles convert visitors at a rate of 0.5% compared to more optimized profiles, converting at more than 3%. Through 15 in-depth qualitative interviews with side hustlers, I found their biggest challenge when starting to build a business online is to use organic social channels to convert leads into paying customers. Each of these side hustlers told me that a profile audit video would be helpful. In these videos, I would review their social profile and content marketing strategy to provide conversion-optimized feedback.See MoreWork History
E
Founder
Empath HiveAs the Founder of Empath Hive, I am responsible for establishing the company's vision, strategy, and overall direction. I oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.L
Marketing Coach
LeadpagesSep 2023 - May 2024 • 9 mosAs a Marketing Coach & Lead Gen Expert at Leadpages, I handled four primary responsibilities: - Give feedback to customers to increase the conversion rates of their landing pages - Handle one-on-one coaching calls with customers as part of the onboarding process - Work on client projects to give Leadpages' customers an assortment of marketing assets: landing pages, lead magnets, etc. During my time in this role, I supported and empowered over 600 entrepreneurs to succeed in their marketing growth. Further, I was driven to increase the efficiency of my team and generate more value for Leadpages. I did this in three ways: 1. I volunteered to create social media videos with the Brand Manager to follow trends and grow Leadpages' social media presence. 2. I created a full business model to propose new service offerings. This business model was used as inspiration to create Leadpages Marketing Accelerator, Lead Accelerator, and Service Hours programs that offer marketing support to customers. 3. I created a custom GPT to help my co-workers write copy for customer landing pages which saved them roughly two hours per client. Not only did I add value to Leadpages on many levels, but I also learned and grew as a marketer thanks to the support of my co-workers and supervisor. I grew to be an expert in Lead Generation techniques and now have several frameworks to help more brands or entrepreneurs grow their online presence in a sustainable and empathetic way.L
Marketing Coordinator
LeadpagesMay 2022 - Dec 2022 • 8 mosMy primary responsibilities are researching new initiatives, brainstorming new ideas for marketing channels, and providing insights based on data. I started my position by helping my marketing colleagues with their ongoing projects. I collaborated with the copywriter to develop CTAs, the paid media specialist to discover keyword-to-landing page mismatches, and the digital marketing manager to facilitate partnerships, and more. The main project I've worked on throughout my co-op is revitalizing the Leadpages' podcast, The Lead Generation. I handled the backend research and development of the podcast. I researched the necessary tools, trends in the podcasting space, distribution services, design, and developed our format. Further, I worked with analytics tools (Spotify & Apple's platforms), distribution tools (Libsyn), and extracted key insights from each episode for our show notes and social media content. The second primary project was partnership outreach and facilitation. I helped develop connections with the Gustavson School of Business, non-profit organizations, and social media influencers through cold/warm email outreach and tailored research. Further, I built upon my competitor research to help restructure our comparison landing pages (e.g., Leadpages vs. Unbounce) to help us stand out. This research helped my team during our messaging & positioning.R
Digital Communications Specialist
Rockland Scientific Inc.May 2021 - Aug 2021 • 4 mosAs Rockland Scientific's Digital Communication Specialist, I worked with the Sales team to assist in developing a marketing strategy as my primary responsibility. Along with this responsibility, I presented the idea of creating a brand strategy and brand guide, and I ultimately facilitated brand strategy sessions with key company executives. This helped the Rockland team create a unified brand image that includes audience personas & journeys; brand attributes and a brand personality; purpose, mission, and vision; a brand identity system; and goal prioritization for building brand awareness. I also managed Rockland's social media profiles that includes Twitter, LinkedIn, and YouTube through responding to audience's comments, sharing of customer posts, and creating educational content. Finally, I coordinated writing assignments and deadlines with team contributors including product press releases, blog posts, and customer newsletters.I
Brand Identity & Motion Designer
Ian Efford-LynchSep 2015 - Sep 2019 • 4 yrs 1 moI was a brand identity and motion designer for 4+ years and I had the opportunity to work with some wonderful schools and technology companies in Victoria, BC. Notable projects would be: I helped the Pacific School of Innovation & Inquiry create an animation to explain their unique learning model I also helped the ARC Academy of Inquiry create a brand identity system that encompassed their core values.Education
U
University of Victoria
Bachelor of Commerce - BCom, Business/Commerce, Entrepreneurship2019 - 2023P
Pacific School of Innovation and Inquiry
High School Diploma2015 - 2019How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Empathetic Growth Marketer helping you attract customers in 30 days
I help professionals create irresistible offers to attract customers in 30 days. With over 7 years of marketing experience, I've supported over 600 entrepreneurs to double their leads using marketing funnels, landing pages, and paid advertising. I've also excelled in brand strategy, helping small businesses create authentic connections with their ideal customers. During one project, I published Profile Alchemy Course aimed at helping solopreneurs attract customers using their social profile. I was able to get over 100 leads signed up in 5 days.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Ian are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Ian Efford
Creative & Brand Strategist • Social Media Marketing Specialist • Growth Marketing Manager • Victoria, BC, CA • Open to relocation
Brand Strategy
Growth Marketing
Content Creation
Marketing Strategy
Projects
600 Entrepreneurs with Optimized Landing Pages
During my position at Leadpages, I assisted over 600 entrepreneurs with their landing pages and marketing funnels. Every week, I created 10 landing pages for clients and provided feedback to 30 customers. I helped one customer build two landing pages for their products, resulting in over 20 paying customers and a 30% conversion rate. Additionally, I supported SoundCloud as a Leadpages account, training their product marketing manager on lead generation and funnel best practices. You can see via the images that I created 100s of landing pages and helped my clients grow their businesses.100 Leads in 5 Days
To attract more clients to my coaching business, I created a 5-day email course that served as a lead magnet for my marketing funnel. The course simplifies creating a social profile that attracts customers in 30 days or less for self-employed professionals. The email course advertising campaign saw a $0.70 cost per lead, attracted over 100 leads in five days, and established a 45% landing page conversion rate.Profile Audits for Side Hustlers
Challenge: Side hustlers often struggle with gaining leads from their social media profiles. Their profiles convert visitors at a rate of 0.5% compared to more optimized profiles, converting at more than 3%. Through 15 in-depth qualitative interviews with side hustlers, I found their biggest challenge when starting to build a business online is to use organic social channels to convert leads into paying customers. Each of these side hustlers told me that a profile audit video would be helpful. In these videos, I would review their social profile and content marketing strategy to provide conversion-optimized feedback.Work History
E
Founder
Empath HiveAs the Founder of Empath Hive, I am responsible for establishing the company's vision, strategy, and overall direction. I oversee all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.L
Marketing Coach
LeadpagesSep 2023 - May 2024 • 9 mosAs a Marketing Coach & Lead Gen Expert at Leadpages, I handled four primary responsibilities: - Give feedback to customers to increase the conversion rates of their landing pages - Handle one-on-one coaching calls with customers as part of the onboarding process - Work on client projects to give Leadpages' customers an assortment of marketing assets: landing pages, lead magnets, etc. During my time in this role, I supported and empowered over 600 entrepreneurs to succeed in their marketing growth. Further, I was driven to increase the efficiency of my team and generate more value for Leadpages. I did this in three ways: 1. I volunteered to create social media videos with the Brand Manager to follow trends and grow Leadpages' social media presence. 2. I created a full business model to propose new service offerings. This business model was used as inspiration to create Leadpages Marketing Accelerator, Lead Accelerator, and Service Hours programs that offer marketing support to customers. 3. I created a custom GPT to help my co-workers write copy for customer landing pages which saved them roughly two hours per client. Not only did I add value to Leadpages on many levels, but I also learned and grew as a marketer thanks to the support of my co-workers and supervisor. I grew to be an expert in Lead Generation techniques and now have several frameworks to help more brands or entrepreneurs grow their online presence in a sustainable and empathetic way.L
Marketing Coordinator
LeadpagesMay 2022 - Dec 2022 • 8 mosMy primary responsibilities are researching new initiatives, brainstorming new ideas for marketing channels, and providing insights based on data. I started my position by helping my marketing colleagues with their ongoing projects. I collaborated with the copywriter to develop CTAs, the paid media specialist to discover keyword-to-landing page mismatches, and the digital marketing manager to facilitate partnerships, and more. The main project I've worked on throughout my co-op is revitalizing the Leadpages' podcast, The Lead Generation. I handled the backend research and development of the podcast. I researched the necessary tools, trends in the podcasting space, distribution services, design, and developed our format. Further, I worked with analytics tools (Spotify & Apple's platforms), distribution tools (Libsyn), and extracted key insights from each episode for our show notes and social media content. The second primary project was partnership outreach and facilitation. I helped develop connections with the Gustavson School of Business, non-profit organizations, and social media influencers through cold/warm email outreach and tailored research. Further, I built upon my competitor research to help restructure our comparison landing pages (e.g., Leadpages vs. Unbounce) to help us stand out. This research helped my team during our messaging & positioning.R
Digital Communications Specialist
Rockland Scientific Inc.May 2021 - Aug 2021 • 4 mosAs Rockland Scientific's Digital Communication Specialist, I worked with the Sales team to assist in developing a marketing strategy as my primary responsibility. Along with this responsibility, I presented the idea of creating a brand strategy and brand guide, and I ultimately facilitated brand strategy sessions with key company executives. This helped the Rockland team create a unified brand image that includes audience personas & journeys; brand attributes and a brand personality; purpose, mission, and vision; a brand identity system; and goal prioritization for building brand awareness. I also managed Rockland's social media profiles that includes Twitter, LinkedIn, and YouTube through responding to audience's comments, sharing of customer posts, and creating educational content. Finally, I coordinated writing assignments and deadlines with team contributors including product press releases, blog posts, and customer newsletters.I
Brand Identity & Motion Designer
Ian Efford-LynchSep 2015 - Sep 2019 • 4 yrs 1 moI was a brand identity and motion designer for 4+ years and I had the opportunity to work with some wonderful schools and technology companies in Victoria, BC. Notable projects would be: I helped the Pacific School of Innovation & Inquiry create an animation to explain their unique learning model I also helped the ARC Academy of Inquiry create a brand identity system that encompassed their core values.Education
U
University of Victoria
Bachelor of Commerce - BCom, Business/Commerce, Entrepreneurship2019 - 2023P
Pacific School of Innovation and Inquiry
High School Diploma2015 - 2019How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.