Ian Tucker

Operations Manager • Denver, CO, US

A/B Testing

Agile

Scrum Method

Product Strategy

Management

Leadership

Go-to-market Strategy

Growth Hacking

Product Development

Product Management

Available for hire fromNegotiable

Full-Time Roles

Contracts

Experienced growth product leader and user experience optimization strategist.

I’m an experienced Product Director with 7+ years of operations and growth experience in product innovation for major brands across diverse sectors. I aim to streamline product excellence by implementing strategies conducive to continuous improvement and collaboration across business, technical, UX, and product stakeholders. Professionally, I specialize in new product development prioritization, growth strategies, and scalability. I leverage an intimate understanding of Agile methodologies to define comprehensive project strategies from launch to scale while leading direct reports and cross-functional teams on new product initiatives.

Projects

Post-purchase onboarding at The Wall Street Journal

I helped develop the first post-purchase customer onboarding journey at The Wall Street Journal. Working with designers, data scientists, and engineering, we built an experience that introduced new members to features and experiences of their subscription. We determined the most optimal features to show through data and research that indicated certain actions reduced a members likelihood to churn over their trial period. Furthermore, we ensured success of the journey by developing experiences the member could complete during that session. For example, we built tools to download the WSJ app, subscribe to newsletters, build a watchlist and other functions, which increased the take rate of these actions by more than 3x. Overall individuals who completed actions in our new member onboarding were 18% less likely to cancel at the end of their trial period than those that skipped it.See More

Work History

Chief Product Manager (Part-Time)

OSB.StudioAs Chief Product Officer, I lead efforts to document and initiate product development practices at OSB.Studio. Working closely with our CEO, I help define the strategy and roadmap for future releases, conduct critical market strategy research to determine company direction, and define key growth strategies for future success. I am also involved in a number of administrative duties including finances, team planning, and management of critical software resources.

Director of Product, Membership

Dow JonesJan 2021 - Oct 2022 • 1 yr 10 mosLed a team of three while working jointly with senior Engineering and Product leadership on project prioritization. Directed the implementation and management of membership experience optimization initiatives. • Improved subscriber retention by 12% through introduction of pause and resume subscription functionality • Realized a 35% increase in orders through new iOS and Android-targeted subscription strategies, including pricing experimentation, the creation of new products, and reduction of subscription funnel friction. • Forged and owned key relationships with major software partners, including Apple, Amazon, Piano, and Optimizely representing key software for payments, personalization, and experimentation. • Spearheaded project implementation of a multi-pack Dow Jones subscription bundle, becoming the WSJ’s second most popular subscription offering and yielding a revenue forecast increase of over 20% • Streamlined experimentation by transitioning from outsourced production to in-house, managing the hiring of designers and engineers, and onboarding all new and existing personnel to experimentation processes • Launched an in-app member onboarding experience, drive by UX research and experimentation, that boosted push notification opt-ins by 15% and led to an 8% overall increase in first-party data collection.

Associate Director of Product, Membership

Dow JonesJul 2019 - Jan 2021 • 1 yr 7 mosPremier Product Manager with 3 direct reports leading the product initiatives for Dow Jones’ ecommerce, identity, onboarding, and online cancellation experiences across web and mobile apps. • Leveraged experimentation to improve the overall online cancelation save rate by over 300% through new features and reduction of friction, leading to millions of dollars in forecasted saved subscriber retention. • Implemented new onboarding features in collaboration with the Market Data and Puzzles engineering teams leading to a 7X increase in watchlist creation and 30% increase in overall puzzle usage, respectively. Continued Tucker | PAGE 2 • Conceptualized an onboarding first-party data collection experience with 50% new member engagement that led to 10x first-party data collected, strengthening the data foundation for content personalization and advertising • Headed project prioritization, build, and management of the e-commerce product vertical, including implementation of Apple Pay and Amazon Pay solutions that helped generate a 12% increase in overall orders • Published an article on churn-reducing actions in INMA (International News Media Organization) titled Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back • Primary contact for 3 contracting agencies that supported experimentation, ecommerce development, and mobile app development. In this role I led 6 contract negotiations and renegotiations.

Product Manager, Membership

Dow JOnesJan 2018 - Jul 2019 • 1 yr 7 mosProduct Owner for member engagement, responsible for aligning needs and requirements across stakeholders, including customers, business managers, and the development team. • Coordinated with Engineering to develop the first post-purchase onboarding journey at the WSJ, executing 20 experiments to continuously optimize user experience through experimentation and research. • Helped scale team from 1 to 3 Product Managers, increasing our product roadmap responsibilities from 2 roadmaps to 5 and scaling experimentation from 4 experiments a month to 10 a month. • Improved and increased new member engagement through the implementation of new initiatives, yielding a yearly retention increase of 18%, 10x app download rate, and 5x newsletter subscriptions • Enhanced onsite member marketing placements through targeted engagement campaigns, accelerating app downloads, newsletter sign-ups, and other churn-reducing actions that improved program performance by 200%

Associate Product Manager

Dow JOnesOct 2016 - Dec 2017 • 1 yr 3 mosSupported the development of optimization initiatives, facilitating the team’s goals of improving user experience, client retention, and gross profit growth. • Collaborated with the subscription acquisition teams in designing the scope and strategy of an experimentation program, resulting in a $65M revenue increase within three years • Guided mobile experimentation efforts that yielded an 8% increase in iOS orders and a 15% increase in push notification opt-ins

Education

SUNY Albany

Graduate Degree, Information Technology and Organizational BehaviorSep 2014 - May 2016

Skidmore College

Bachelor's Degree, EconomicsSep 2010 - May 2014

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call