Imrun Dhamu

Experienced Marketer with a passion for UGC creation and paid advertising campaigns. With 7 Years of experience and a background in Interior and Graphic Design, I've helped brands reduce their CPC and have a good cohesive brand voice.

Projects

Driving Awareness and Community Engagement for a Non-Profit

Organization Type: A non-profit organization dedicated to supporting individuals and families affected by a specific neurological condition. The Challenge The organization faced the challenge of increasing public awareness about the condition, attracting new volunteers, and encouraging donations to support their programs. Their existing Instagram presence was primarily informational but lacked a strong emotional connection and clear calls to action. Campaign Marketing & Execution Campaigns were primarily organic, leveraging Instagram's community features and strategic partnerships. Hashtag Strategy: A mix of broad and niche hashtags was used, including condition-specific terms, relevant health awareness hashtags, and community-focused tags. Collaborations: We partnered with local health influencers, medical professionals, and community leaders for Instagram Live sessions and co-created content, expanding reach to relevant audiences. User-Generated Content (UGC): We encouraged supporters to share their own experiences using a dedicated hashtag, which we then reshared on the organization's page, amplifying their voices and building a stronger community. Instagram Stories & Reels: Daily stories provided quick updates, polls for engagement, and behind-the-scenes glimpses. Short, impactful Reels were used for educational content and event highlights. Results Within six months, the organization saw: A 45% increase in Instagram follower growth. A 70% increase in engagement rate (likes, comments, shares per post). A significant rise in inquiries for volunteer opportunities and support services. Quantifiable increases in event registrations and online donations, directly attributable to Instagram campaigns. See More

Work History

Marketing Manager

Peak Performance SolutionsFull-time EmployeeMay 2022 - Jan 2023 • 9 mosProject Management and overseeing a campaign from the beginning to the end. Create strategies for companies linked to Peak Performance Solutions; Fintechs, FMCG and Consultation to promote KPIs digitally. Strategies and implement marketing campaigns to boost the company’s goals. Research and Analyse our clients' Target Audiences to create better marketing campaigns. Digital Media Auditing and Reporting. CommunityManagement. Manage organizations’ websites through WordPress and conduct keyword research. Graphic design through Adobe Creative Suite. Digital Advertising through Facebook, Instagram and Google Ads. Creating and executing SMS, and email-based marketing campaigns. Edit and post content, videos, podcasts, and audio content on online sites.

Education

Nairobi Institute of Technology

Diploma in Interior Architecture , Interior Architecture Sep 2015 - Dec 2017

University of Zambia

Bachelors Degree, MarketingMay 2025 - Present

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