Indira Midha

Copywriter

PR and Communications Specialist

Chicago, IL, US

Copywriting

Copy Editing

Blog Writing

Script Writing

Content Development

Editing

Blogs

Persuasive Writing

Intercultural Communication

Communication

Proofreading

Sales Copy

Advertising

Marketing

Written Communication

Writing

Available for hire fromNegotiable

Contracts

Copywriter turning your ideas into impactful words

I'm a freelance copywriter specializing in social media copy, blogs and websites. I have a B.S. in advertising from the University of Illinois and four years of experience as a copywriter at ad agencies. I am also a published author. Need some help making your comms scream *your brand*? I'd love to work with you!

Projects

USPS Social Media Content

B2C Organic Social Media and B2B Organic Social Media Mail is as relevant today as ever. Millions of businesses and individuals rely on the Postal Service every single day. But, outside of necessity, mail is something we believe should remain an integral part of how Americans communicate with one another. The art of the handwritten letter paired with the perfect stamp will not die on our watch. That’s why our consumer-facing social channels focus on encouraging all Americans with a mailbox to #SendMoreMail and celebrate every occasion with USPS. See More

Mrs. Meyer's Clean Day Website and B2C Social Media

Website Copy and B2C Organic Social Media Cleaning products can be natural and get the job done. That’s what makes Mrs. Meyer’s Clean Day products so special. They’re inspired by the many aromatic scents of the garden and designed to disinfect your home naturally. On our social channels, we glamorize taking a natural approach to cleaning and help people visualize what a garden-inspired life can look like indoors. We recently stepped into a new space in the home cleaning game – probiotic cleaners. Probiotics add powerful, long-lasting cleaning capabilities to products you already use around the house every day. But, chances are, you’ve never heard of probiotic cleaners. That’s because they’re a pretty new innovation in the cleaning technology space, and Mrs. Meyer’s released some of the very first ones. With this website, we explained what the heck probiotic cleaners even are and how they work. But in an understandable, non-robotic, I-need-to-buy-these-right-now kind of way. See More

Wasa Crispbread Paid Social and Digital Content

Take your Wasa break. September is National Self-Care Month. And we know how hard it can be to take time for yourself in the midst of it all. That’s why you’re invited to crunch into Self-Care Month by putting a Wasa (vah-sah) break on the calendar. From Instacart to Instagram, Wasa meets shoppers where they are and reminds them to do something nice for themselves.See More

La Collective Nonprofit Social Media

La Collective is a Chicago-based organization that provides Latina professionals with networking opportunities, mentorship programs and a like-minded community that welcomes them with open arms. Our content ranges from digestible history lessons to share with non-Hispanic folks, to celebrations of amazing Latinas killin’ it, to relatable quotes and memes that just make you feel seen (in English or Spanglish).See More

University of Illinois Communications

While working at the Public Affairs department at the University of Illinois, I wrote about impactful work in the Illini community and prepared remarks for senior communicators to deliver. I also always offered my assistance in eating Illini-themed baked goods (in the name of school spirit, obviously).See More

Vera Creative Email Newsletter

Writing emails is equal parts about telling an impactful story and keeping that story as skim-able as possible. This particular month, Vera Creative (a Latina-owned communications agency in Chicago) had some exciting accomplishments to share – here’s how we did it.See More

Chicago Puerto Rican Festival Press Release

When there are lots of important details to be shared, they need to be broken down into digestible, bite-sized pieces. We couldn’t let a single detail about the iconic Fiestas Patronales Puertorriqueñas slip through the cracks.See More

Work History

Bilingual Copywriter

Vera Creative- Create strategic, culturally resonant social media concepts and write copy - Write long-form content in English and Spanish (articles, blog posts, newsletters, press releases) - Elevate website messaging through impact-focused copywriting

Copywriter

FCB ChicagoJul 2022 - Oct 2023 • 1 yr 4 mos- Wrote headlines, taglines and body copy for banners, in-store signage, video scripts and social executions - Crafted strategic ideas while conceptually collaborating with art directors and strategists - Established a unique brand tone tailored to the US market for a CPG brand

Copywriter

Ogilvy ChicagoJun 2021 - Jul 2022 • 1 yr 2 mos- Crafted unique social media content from concept to copy to content creation - Wrote copy for shoppable websites, limited-time landing pages, product description pages and more - Collaborated with an art director partner to think of powerful brand activation concepts

Copywriter

Weber ShandwickOct 2020 - Jun 2021 • 9 mos- Wrote B2C and B2B social content on Instagram, Twitter, Facebook and LinkedIn - Trendspotted across competitors’ social channels and translated into appropriate executions for the brand at hand - Presented to creative leaders across the agency on a weekly

Education

University of Illinois at Urbana-Champaign

Bachelor's Degree, Advertising

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