Top talent is on Pangea

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Jack Blodgett

Growth Marketing Manager • Creative & Brand Strategist • Graphic Designer • SF, CA, US • Open to relocation
Growth Marketing
Creative Strategy
Python
Adobe Creative Suite
Microsoft Excel
Available for hire fromNegotiable
Contracts
Performance Marketing Analyst | Data-Driven Strategist
I'm a seasoned performance and growth marketer with over five years of experience working with top brands like MasterClass and LegalZoom. I specialize in running large-scale cross-platform ad campaigns, managing martech integrations, and optimizing landing pages to drive user acquisition and growth. My expertise includes: - Managing performance accounts on Meta, Google Display, YouTube, Search, TikTok, LinkedIn, and Reddit with monthly budgets up to $5 million. - Leading creative and audience testing, achieving significant improvements in ROI and reductions in creative fatigue. - Proficiency with analytical tools such as Looker, Python, Amplitude, and SQL to optimize workflows and deliver measurable results.

Work History

L

Performance Marketing Analyst

LegalZoomFull-time Employee2024 - Jul 2024 • 54 yrs 7 mos- Managed end-to-end creative strategy, analysis, GTM planning and execution across 6 unique products across Meta and Google, with budgets exceeding $XXXk+ a month. - Co-led the production of 100+ new image and video assets, lowering creative fatigue by 15% over 2 months on Meta. - Managed, analyzing, and developing 2-3 creative tests at any given time, ensuring a constant pipeline of fresh and effective creative to help optimize our KPIs.
S

Performance/Growth Marketer Freelancing

Self-employedFreelancerMay 2023 - Present • 1 yr 4 mos- Managed and executed full-spectrum creative strategies for 2-3 clients at a time, encompassing media buying, analysis, and martech solutions to optimize marketing campaigns. - Designed and produced high-quality images and videos, delivering visually compelling content that effectively communicated brand messages and drove engagement. - Ran detailed performance analyses and shared findings with cross-functional teams, using the insights to enhance campaigns and boost client results across digital platforms.
M

Creative Strategist

MasterClassFull-time Employee2022 - Mar 2023 • 53 yrs 3 mos- Co-led the creation of the creative strategy function at MasterClass, establishing key team relationships, OKRs, roadmaps, and performance benchmarks. - Led creative development for 150+ assets across channels, reducing Facebook/Instagram creative fatigue from 20% to 0%, tripling ROI and doubling spend. - In the first two months, identified winning creative concepts through testing, increasing spend by 15% and lowering CPA by 25%. - Managed daily operations for an external agency on Meta.
M

Performance Marketing Associate Manager

MasterClassFull-time EmployeeJul 2021 - 2022 • 7 mos- Led the performance efforts across 50+ instructor launches, involving optimizing bid strategies and conducting monthly A/B tests on paid search, FB/IG and other paid channels. - Consistently managed a monthly spend of $1-3m on FB and Google throughout 2020 and 2021. - Used advanced statistical tools to conduct in-depth analysis across Facebook, Youtube, Search, and Display. - Co-led the launch of new user acquisition channels, including TikTok, LinkedIn, Snapchat, and Reddit.
C

Advertising Associate

Clarify AgencyFull-time EmployeeJan 2018 - Dec 2019 • 2 yrs- Developed and maintained all of the internal and client-facing reporting dashboards using Tableau and Excel. - Managed all ad spend for one of the top 10 spenders on FB/IG in 2018. - Assisted in analyzing the outcomes of brand lift testing to gauge the effectiveness of persuasion ads for political campaigns.

Education

L

Lawrence University

Bachelor of Arts, Economics2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Performance Marketing Analyst | Data-Driven Strategist
I'm a seasoned performance and growth marketer with over five years of experience working with top brands like MasterClass and LegalZoom. I specialize in running large-scale cross-platform ad campaigns, managing martech integrations, and optimizing landing pages to drive user acquisition and growth. My expertise includes: - Managing performance accounts on Meta, Google Display, YouTube, Search, TikTok, LinkedIn, and Reddit with monthly budgets up to $5 million. - Leading creative and audience testing, achieving significant improvements in ROI and reductions in creative fatigue. - Proficiency with analytical tools such as Looker, Python, Amplitude, and SQL to optimize workflows and deliver measurable results.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Jack's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Jack Blodgett

Growth Marketing Manager • Creative & Brand Strategist • Graphic Designer • SF, CA, US • Open to relocation
Growth Marketing
Creative Strategy
Python
Adobe Creative Suite
Microsoft Excel
Available for hire fromNegotiable
Contracts

Work History

L

Performance Marketing Analyst

LegalZoomFull-time Employee2024 - Jul 2024 • 54 yrs 7 mos- Managed end-to-end creative strategy, analysis, GTM planning and execution across 6 unique products across Meta and Google, with budgets exceeding $XXXk+ a month. - Co-led the production of 100+ new image and video assets, lowering creative fatigue by 15% over 2 months on Meta. - Managed, analyzing, and developing 2-3 creative tests at any given time, ensuring a constant pipeline of fresh and effective creative to help optimize our KPIs.
S

Performance/Growth Marketer Freelancing

Self-employedFreelancerMay 2023 - Present • 1 yr 4 mos- Managed and executed full-spectrum creative strategies for 2-3 clients at a time, encompassing media buying, analysis, and martech solutions to optimize marketing campaigns. - Designed and produced high-quality images and videos, delivering visually compelling content that effectively communicated brand messages and drove engagement. - Ran detailed performance analyses and shared findings with cross-functional teams, using the insights to enhance campaigns and boost client results across digital platforms.
M

Creative Strategist

MasterClassFull-time Employee2022 - Mar 2023 • 53 yrs 3 mos- Co-led the creation of the creative strategy function at MasterClass, establishing key team relationships, OKRs, roadmaps, and performance benchmarks. - Led creative development for 150+ assets across channels, reducing Facebook/Instagram creative fatigue from 20% to 0%, tripling ROI and doubling spend. - In the first two months, identified winning creative concepts through testing, increasing spend by 15% and lowering CPA by 25%. - Managed daily operations for an external agency on Meta.
M

Performance Marketing Associate Manager

MasterClassFull-time EmployeeJul 2021 - 2022 • 7 mos- Led the performance efforts across 50+ instructor launches, involving optimizing bid strategies and conducting monthly A/B tests on paid search, FB/IG and other paid channels. - Consistently managed a monthly spend of $1-3m on FB and Google throughout 2020 and 2021. - Used advanced statistical tools to conduct in-depth analysis across Facebook, Youtube, Search, and Display. - Co-led the launch of new user acquisition channels, including TikTok, LinkedIn, Snapchat, and Reddit.
C

Advertising Associate

Clarify AgencyFull-time EmployeeJan 2018 - Dec 2019 • 2 yrs- Developed and maintained all of the internal and client-facing reporting dashboards using Tableau and Excel. - Managed all ad spend for one of the top 10 spenders on FB/IG in 2018. - Assisted in analyzing the outcomes of brand lift testing to gauge the effectiveness of persuasion ads for political campaigns.

Education

L

Lawrence University

Bachelor of Arts, Economics2013 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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